{"id":51025,"date":"2026-04-29T09:39:57","date_gmt":"2026-04-29T07:39:57","guid":{"rendered":"https:\/\/respondelligent.com\/?page_id=51025"},"modified":"2026-04-30T10:58:26","modified_gmt":"2026-04-30T08:58:26","slug":"maenner-kritisieren-frauen-empfehlen","status":"publish","type":"page","link":"https:\/\/respondelligent.com\/de\/studien\/maenner-kritisieren-frauen-empfehlen\/","title":{"rendered":"M\u00e4nner kritisieren, Frauen empfehlen: vier G\u00e4stetypen in der Gastronomie"},"content":{"rendered":"

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background_color=”#00b0dc” height=”10px” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Top” module_id=”top” _builder_version=”4.27.6″ use_background_color_gradient=”on” background_color_gradient_stops=”#f5f8fa 0%|#ffffff 100%” custom_padding=”50px|0px|100px|0px|false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” border_width_all=”1px” border_color_all=”#e3e8ed” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.27.6″ custom_margin=”-10px||||false|false” custom_margin_tablet=”-5px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|32px||32px|false|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Studien” _builder_version=”4.27.6″ text_font=”|800|||||||” text_text_color=”#b3b3b3″ text_font_size=”15px” text_letter_spacing=”2px” custom_margin=”||||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”11px” text_font_size_phone=”10px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

STUDIE ONLINE-BEWERTUNGEN \u00b7 <\/span>SCHWEIZ<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_font_size=”88px” header_letter_spacing=”-2px” custom_margin=”50px||||false|false” custom_margin_last_edited=”off|desktop” header_font_size_tablet=”56px” header_font_size_phone=”40px” header_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

M\u00e4nner<\/span> kritisieren,
Frauen<\/span> empfehlen.<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”21px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Vier G\u00e4stetypen pr\u00e4gen die Schweizer Gastronomie. Eine unabh\u00e4ngige Auswertung von\u00a0<\/span>22’000+ Restaurantbewertungen<\/b>\u00a0aus<\/span>\u00a0<\/span>100 Schweizer Restaurants<\/b>\u00a0zeigt, wer schreibt \u2014 und warum.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.27.6″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_margin=”56px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”22’216 ” use_icon=”on” _builder_version=”4.27.6″ _module_preset=”default” header_font=”|700|||||||” header_font_size=”44px” header_letter_spacing=”1.5px” body_font=”|700||on|||||” body_text_color=”#8a909d” body_font_size=”11px” body_letter_spacing=”1.4px” background_color=”#FFFFFF” custom_padding=”28px|24px|28px|24px|true|true” border_width_all=”1px” border_color_all=”#e3e8ed” global_colors_info=”{}”]<\/p>\n

Bewertungen analysiert<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”100″ use_icon=”on” _builder_version=”4.27.6″ _module_preset=”default” header_font=”|700|||||||” header_font_size=”44px” header_letter_spacing=”1.5px” body_font=”|700||on|||||” body_text_color=”#8a909d” body_font_size=”11px” body_letter_spacing=”1.4px” background_color=”#FFFFFF” custom_padding=”28px|24px|28px|24px|true|true” border_width_all=”1px” border_color_all=”#e3e8ed” global_colors_info=”{}”]<\/p>\n

Schweizer Restaurants<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”4″ use_icon=”on” _builder_version=”4.27.6″ _module_preset=”default” header_font=”|700|||||||” header_font_size=”44px” header_letter_spacing=”1.5px” body_font=”|700||on|||||” body_text_color=”#8a909d” body_font_size=”11px” body_letter_spacing=”1.4px” background_color=”#FFFFFF” custom_padding=”28px|24px|28px|24px|true|true” border_width_all=”1px” border_color_all=”#e3e8ed” global_colors_info=”{}”]<\/p>\n

G\u00e4ste-Archetypen<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”\u00a7 01 \u2014 Was wir falsch verstanden haben” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”||||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Century Gothic Regular|700||on|||||” text_text_color=”#00b0dc” text_font_size=”12px” text_letter_spacing=”1.4px” global_colors_info=”{}”]<\/p>\n

\u00a7 01 \u2014 Was wir falsch verstanden haben<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Alles, was Sie \u00fcber das Bewertungs\u00adverhalten von M\u00e4nnern und Frauen zu wissen glauben, ist\u00a0<\/span>wahrscheinlich falsch.<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”21px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Die verbreitetste Annahme: Frauen sind ausdrucks\u00adst\u00e4rker und schreiben l\u00e4nger, M\u00e4nner vergeben Sterne und ziehen weiter.\u00a0<\/span>Unsere Daten erz\u00e4hlen eine andere Geschichte.<\/b><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”20px||20px||true|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”173″ use_icon=”on” _builder_version=”4.27.6″ _module_preset=”default” header_text_color=”#03d090″ header_font_size=”56px” body_font_size=”15px” background_color=”#FFFFFF” height=”300px” custom_padding=”32px|28px|32px|28px|true|true” border_width_top=”4px” border_color_top=”#03d090″ border_width_right=”1px” border_color_right=”#e3e8ed” border_width_bottom=”1px” border_color_bottom=”#e3e8ed” border_width_left=”1px” border_color_left=”#e3e8ed” global_colors_info=”{}”]<\/p>\n

M\u00e4nner schreiben l\u00e4nger<\/h3>\n

Im Durchschnitt 173 Zeichen pro m\u00e4nnlicher Bewertung \u2014 gegen\u00fcber 152 bei Frauen.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”53,6%” use_icon=”on” _builder_version=”4.27.6″ _module_preset=”default” header_text_color=”#03d090″ header_font_size=”56px” body_font_size=”15px” background_color=”#FFFFFF” height=”300px” custom_padding=”32px|28px|32px|28px|true|true” border_width_top=”4px” border_color_top=”#03d090″ border_width_right=”1px” border_color_right=”#e3e8ed” border_width_bottom=”1px” border_color_bottom=”#e3e8ed” border_width_left=”1px” border_color_left=”#e3e8ed” global_colors_info=”{}”]<\/p>\n

M\u00e4nner kommentieren h\u00e4ufiger mit Text<\/h3>\n

53,6% der m\u00e4nnlichen Bewertungen enthalten einen Textkommentar \u2014 gegen\u00fcber 49,4% bei Frauen.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”0,02″ use_icon=”on” _builder_version=”4.27.6″ _module_preset=”default” header_text_color=”#03d090″ header_font_size=”56px” body_font_size=”15px” background_color=”#FFFFFF” height=”300px” custom_padding=”32px|28px|32px|28px|true|true” border_width_top=”4px” border_color_top=”#03d090″ border_width_right=”1px” border_color_right=”#e3e8ed” border_width_bottom=”1px” border_color_bottom=”#e3e8ed” border_width_left=”1px” border_color_left=”#e3e8ed” global_colors_info=”{}”]<\/p>\n

Im Premium fast identisch<\/h3>\n

M\u00e4nner 4,59 Sterne, Frauen 4,61. Eine Differenz von nur 0,02 \u2014 die Geschlechterunterschiede verschwinden im Premium-Segment.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”\u00a7 02 \u2014 Die vier G\u00e4stetypen” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#f5f8fa” border_width_top=”1px” border_color_top=”#e3e8ed” border_width_bottom=”1px” border_color_bottom=”#e3e8ed” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Century Gothic Regular|700||on|||||” text_text_color=”#00b0dc” text_font_size=”12px” text_letter_spacing=”1.4px” global_colors_info=”{}”]<\/p>\n

\u00a7 02 \u2014 Die vier G\u00e4stetypen<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Vier G\u00e4ste, die jedes Restaurant<\/span>\u00a0<\/span>kennen sollte.<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”21px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Aus \u00fcber 22’000 Bewertungen werden vier wiederkehrende Muster sichtbar \u2014 konsistent \u00fcber alle Restaurant\u00adkategorien und Preis\u00adsegmente hinweg.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ make_equal=”on” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”0px|0px||0px|false|false” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

<\/p>\n
\u2116 01 \/ 04<\/span> \u2640 EMPFEHLERIN<\/span> <\/div>\n

<\/p>\n

\"The <\/div>\n

<\/p>\n

<\/p>\n

Die Enthusiastin<\/h3>\n

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\u00dcberwiegend weiblich \u00b7 aktiv im Quick-Service & Casual Dining<\/div>\n

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77,1 %<\/div>\n

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5-Sternebewertungen<\/div>\n

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56,7 %<\/div>\n

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erw\u00e4hnen Essen<\/div>\n

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+50 %<\/div>\n

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Bewertungsanfragen<\/div>\n

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<\/div>\n

Die wertvollste Bewerterin. Sie besucht, bemerkt und teilt. Essen steht f\u00fcr sie im Mittelpunkt \u2014 sie ist grossz\u00fcgig mit Lob, aber nicht unkritisch. Reagiert besonders stark auf direkte Bewertungseinladungen via QR-Code, NFC oder Direktlink. <\/pee> <\/p>\n

<\/p>\n
\u2192 Was das bedeutet<\/div>\n

Die einfachste positive Bewertung, die man verdienen kann \u2014 aber nur, wenn man fragt. Bringen Sie die Plattform zu ihr, statt zu hoffen, dass sie Sie auf Google findet. <\/div>\n

<\/div>\n

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[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

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\u2116 03 \/ 04<\/span> \u2642 KRITIKER<\/span> <\/div>\n

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\"The <\/div>\n

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Der Wert-Rechner<\/h3>\n

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\u00dcberwiegend m\u00e4nnlich \u00b7 in allen Kategorien vertreten<\/div>\n

<\/p>\n

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<\/p>\n
13,7 %<\/div>\n

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erw\u00e4hnen Preis (vs. 10 %\u00a0\u2640)<\/div>\n

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20 %<\/div>\n

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der negativen \u2642-Bewertungen \u00fcber Preis<\/div>\n

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58,2 %<\/div>\n

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der Premium-Bewerter<\/div>\n

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Der Preis ist das einzige Thema, das so gut wie nur negativ erw\u00e4hnt wird.Der Wert-Rechner taucht \u00fcberall auf.\u00a0Im Fast-Food erwartet er ein einfaches Versprechen (schnell, g\u00fcnstig, konsistent), im Premium muss der Preis jedes Detail rechtfertigen. <\/pee> <\/p>\n

<\/p>\n
\u2192 Was das bedeutet<\/div>\n

Preisbeschwerden sind selten nur eine Frage des Preises. Wert sichtbar machen \u2014 durch klare Kommunikation, Pr\u00e4sentation und Detailliebe \u2014 bevor er zur Beschwerde wird. <\/div>\n

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[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

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\u2116 02 \/ 04<\/span> \u2642 KRITIKER<\/span> <\/div>\n

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\"Der <\/div>\n

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Der Service-Richter<\/h3>\n

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\u00dcberwiegend m\u00e4nnlich \u00b7 am lautesten im Fast-Food<\/div>\n

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<\/p>\n
26,4 %<\/div>\n

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erw\u00e4hnen Service negativ (Fast-Food)<\/div>\n

<\/div>\n

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61,5 %<\/div>\n

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der Fast-Food-Bewerter sind m\u00e4nnlich<\/div>\n

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12 %<\/div>\n

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Fast-Food-Bewertungen sind 1-Stern<\/div>\n

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Klare Erwartungen, pr\u00e4zise Kritik. Service und Personal sind seine Hauptausl\u00f6ser \u2014 speziell im Fast-Food. Was ihn frustriert: schlecht behandelt zu werden, warten zu m\u00fcssen oder etwas zu erhalten, das nicht der Bestellung entspricht. <\/pee> <\/p>\n

<\/p>\n
\u2192 Was das bedeutet<\/div>\n

Freundlichkeit, Schnelligkeit und Aufmerksamkeit sind kein Beiwerk \u2014 sie entscheiden \u00fcber 1-Sterne-Bewertungen. Service-Stimmungen regelm\u00e4ssig \u00fcberwachen. <\/div>\n

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[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

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\u2116 04 \/ 04<\/span> \u2696 Stammgast<\/span> <\/div>\n

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\"The <\/div>\n

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Die treue Botschafterin<\/h3>\n

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Ausgeglichen (50\/50) \u00b7 aktiv in Casual Dining & Premium<\/div>\n

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4,48 \u2605<\/div>\n

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Schnitt vs. 4,17 Erstbesucher<\/div>\n

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76,9 %<\/div>\n

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vergeben 5 Sterne<\/div>\n

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\u22122,5\u00d7<\/div>\n

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seltener 1-Stern als Erstbesucher<\/div>\n

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Der Gast, den jedes Restaurant haben m\u00f6chte. Kehrt zur\u00fcck, erinnert sich, bewertet fast immer positiv. Geschlecht spielt hier keine Rolle: 49,9 % m\u00e4nnlich, 50,1 % weiblich. Loyalit\u00e4t neutralisiert die Unterschiede, die anderswo so klar sichtbar sind. <\/pee> <\/p>\n

<\/p>\n
\u2192 Was das bedeutet<\/div>\n

Ihre zuverl\u00e4ssigste Quelle f\u00fcr positive Bewertungen. Sie muss nicht \u00fcberzeugt werden \u2014 sie muss gefragt werden. Eine rechtzeitige Anfrage nach dem Wiederholungs\u00adbesuch gen\u00fcgt. <\/div>\n

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[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”\u00a7 03 \u2014 Die Daten dahinter” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#f5f8fa” border_width_top=”1px” border_color_top=”#e3e8ed” border_width_bottom=”1px” border_color_bottom=”#e3e8ed” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Century Gothic Regular|700||on|||||” text_text_color=”#00b0dc” text_font_size=”12px” text_letter_spacing=”1.4px” global_colors_info=”{}”]<\/p>\n

\u00a7\u00a003 \u2014 Die Daten dahinter<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Das U-Prinzip<\/span>\u00a0<\/span>der Geschlechter\u00adverteilung.<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”21px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

M\u00e4nner dominieren an beiden Enden des Preisspektrums, Fast-Food und Premium. Frauen besetzen die Mitte. <\/span><\/p>\n

Wo finanzielle Eins\u00e4tze hoch sind \u2014 bei Entt\u00e4uschung im Fast-Food oder grossen Ausgaben im Premium \u2014 schreibt eher er. Im Quick-Service und Casual Dining: eher sie.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ make_equal=”on” _builder_version=”4.27.6″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”20px||20px||true|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”0px|0px||0px|false|false” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

<\/p>\n

Geschlechterverteilung nach Kategorie<\/h3>\n

<\/p>\n

<\/p>\n
Fast-Food<\/div>\n

<\/p>\n

<\/p>\n
\u2642 61,5 %<\/div>\n

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38,5 % \u2640<\/div>\n

<\/div>\n

<\/div>\n

<\/p>\n

<\/p>\n
Quick-Service<\/div>\n

<\/p>\n

<\/p>\n
\u2642 42,7 %<\/div>\n

<\/p>\n

57,3 % \u2640<\/div>\n

<\/div>\n

<\/div>\n

<\/p>\n

<\/p>\n
Casual Dining<\/div>\n

<\/p>\n

<\/p>\n
\u2642 41,9 %<\/div>\n

<\/p>\n

58,1 % \u2640<\/div>\n

<\/div>\n

<\/div>\n

<\/p>\n

<\/p>\n
Premium<\/div>\n

<\/p>\n

<\/p>\n
\u2642 58,2 %<\/div>\n

<\/p>\n

41,8 % \u2640<\/div>\n

<\/div>\n

<\/div>\n

<\/p>\n

<\/p>\n
<\/span> M\u00e4nner<\/span> <\/div>\n

<\/p>\n

<\/span> Frauen<\/span> <\/div>\n

<\/div>\n

<\/div>\n

[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

<\/p>\n

Wor\u00fcber sie schreiben<\/h3>\n

<\/p>\n

<\/p>\n
Essen<\/span> <\/div>\n

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<\/p>\n
\u2642 49,7 %<\/div>\n

<\/p>\n

56,7 % \u2640<\/div>\n

<\/div>\n

<\/div>\n

<\/p>\n

<\/p>\n
Service<\/span> <\/div>\n

<\/p>\n

<\/p>\n
\u2642 47,3 %<\/div>\n

<\/p>\n

51,5 % \u2640<\/div>\n

<\/div>\n

<\/div>\n

<\/p>\n

<\/p>\n
Atmosph\u00e4re<\/span> <\/div>\n

<\/p>\n

<\/p>\n
\u2642 18,4 %<\/div>\n

<\/p>\n

21,7 % \u2640<\/div>\n

<\/div>\n

<\/div>\n

<\/p>\n

<\/p>\n
Preis \u2014 \u2642 dominiert<\/span><\/span> <\/div>\n

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<\/p>\n
\u2642 13,7 %<\/div>\n

<\/p>\n

10,0 % \u2640<\/div>\n

<\/div>\n

<\/div>\n

<\/p>\n

<\/p>\n
<\/span> M\u00e4nner<\/span> <\/div>\n

<\/p>\n

<\/span> Frauen<\/span> <\/div>\n

<\/div>\n

<\/div>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Die Daten hinter den Typen<\/span>.<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”21px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Wie M\u00e4nner und Frauen unterschiedlich bewerten \u2014 \u00fcber was sie schreiben, wie detailliert, auf welcher Plattform. Und was den treuen Stammgast vom Erstbesucher wirklich unterscheidet.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Bewertungen” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” header_3_font_size=”26px” header_3_line_height=”1.25em” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”26px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Bewertungen: Frauen grossz\u00fcgiger, M\u00e4nner polarisierender<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”18px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Insgesamt bewerten weibliche Bewerterinnen positiver:\u00a0<\/span>4,60 Sterne<\/b>\u00a0im Schnitt gegen\u00fcber\u00a0<\/span>4,46<\/b>\u00a0bei M\u00e4nnern. Noch aufschlussreicher ist der Unterschied bei den Extremen. M\u00e4nner hinterlassen\u00a0<\/span>72 % h\u00e4ufiger eine 1-Sterne-Bewertung<\/b>\u00a0\u2014 4,3 % gegen\u00fcber 2,5 % bei Frauen. Frauen vergeben daf\u00fcr h\u00e4ufiger 5 Sterne: 77,1 % gegen\u00fcber 71,1 % bei M\u00e4nnern.<\/span><\/p>\n

[\/et_pb_text][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]Durchschnittsbewertung nach Kategorie und Geschlecht<\/title><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] --> :root {<!-- [et_pb_line_break_holder] --> --ink: #0f1622;<!-- [et_pb_line_break_holder] --> --ink-soft: #41505f;<!-- [et_pb_line_break_holder] --> --muted: #8a96a3;<!-- [et_pb_line_break_holder] --> --bg: #ffffff;<!-- [et_pb_line_break_holder] --> --bg-alt: #f3f5f8;<!-- [et_pb_line_break_holder] --> --rule: #e3e8ed;<!-- [et_pb_line_break_holder] --> --blue: #00B0DC;<!-- [et_pb_line_break_holder] --> --green: #03d090;<!-- [et_pb_line_break_holder] --> --display: \"Century Gothic\", \"Avant Garde\", \"URW Gothic\", \"ITC Avant Garde Gothic\", \"Futura\", system-ui, sans-serif;<!-- [et_pb_line_break_holder] --> --body: \"Century Gothic\", \"Avant Garde\", \"URW Gothic\", \"Futura\", system-ui, sans-serif;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> * { box-sizing: border-box; }<!-- [et_pb_line_break_holder] --> body {<!-- [et_pb_line_break_holder] --> margin: 0;<!-- [et_pb_line_break_holder] --> background: var(--bg);<!-- [et_pb_line_break_holder] --> color: var(--ink);<!-- [et_pb_line_break_holder] --> font-family: var(--body);<!-- [et_pb_line_break_holder] --> font-size: 16px;<!-- [et_pb_line_break_holder] --> line-height: 1.6;<!-- [et_pb_line_break_holder] --> padding: 0;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> .stat-block {<!-- [et_pb_line_break_holder] --> background: #fff;<!-- [et_pb_line_break_holder] --> border: 1px solid var(--rule);<!-- [et_pb_line_break_holder] --> padding: 28px;<!-- [et_pb_line_break_holder] --> max-width: 760px;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> .stat-block h3 {<!-- [et_pb_line_break_holder] --> margin: 0 0 20px;<!-- [et_pb_line_break_holder] --> font-family: var(--display); font-weight: 700;<!-- [et_pb_line_break_holder] --> font-size: 22px; letter-spacing: -0.4px;<!-- [et_pb_line_break_holder] --> color: var(--ink);<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><\/head><!-- [et_pb_line_break_holder] --><body data-cmplz=1 data-om-id=\"747188ad:3\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <!-- CHART: Durchschnittsbewertung nach Kategorie und Geschlecht --><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"stat-block\" data-om-id=\"747188ad:4\"><!-- [et_pb_line_break_holder] --> <\/p>\n<h3 data-om-id=\"747188ad:5\">Durchschnittsbewertung nach Kategorie und Geschlecht<\/h3>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; gap: 18px; margin-top: 8px;\" data-om-id=\"747188ad:6\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <!-- Fast-Food --><!-- [et_pb_line_break_holder] --> <\/p>\n<div data-om-id=\"747188ad:7\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 6px;\" data-om-id=\"747188ad:8\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 14px; font-weight: 700; color: var(--ink);\" data-om-id=\"747188ad:9\">Fast-Food<\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 12px; color: var(--muted); font-variant-numeric: tabular-nums;\" data-om-id=\"747188ad:10\">\u2642 3,79 \u2605 \u00b7 \u2640 3,95 \u2605 \u00b7 \u0394 0,16<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 6px;\" data-om-id=\"747188ad:11\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 28px; position: relative;\" data-om-id=\"747188ad:12\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); width: 75.8%; height: 100%; display: flex; align-items: center; padding: 0 10px; color: #fff; font-size: 12px; font-weight: 700;\" data-om-id=\"747188ad:13\">3,79<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 28px; position: relative;\" data-om-id=\"747188ad:14\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); width: 79.0%; height: 100%; display: flex; align-items: center; padding: 0 10px; color: #fff; font-size: 12px; font-weight: 700;\" data-om-id=\"747188ad:15\">3,95<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <!-- Quick-Service --><!-- [et_pb_line_break_holder] --> <\/p>\n<div data-om-id=\"747188ad:16\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 6px;\" data-om-id=\"747188ad:17\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 14px; font-weight: 700; color: var(--ink);\" data-om-id=\"747188ad:18\">Quick-Service<\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 12px; color: var(--muted); font-variant-numeric: tabular-nums;\" data-om-id=\"747188ad:19\">\u2642 4,62 \u2605 \u00b7 \u2640 4,72 \u2605 \u00b7 \u0394 0,10<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 6px;\" data-om-id=\"747188ad:20\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 28px; position: relative;\" data-om-id=\"747188ad:21\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); width: 92.4%; height: 100%; display: flex; align-items: center; padding: 0 10px; color: #fff; font-size: 12px; font-weight: 700;\" data-om-id=\"747188ad:22\">4,62<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 28px; position: relative;\" data-om-id=\"747188ad:23\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); width: 94.4%; height: 100%; display: flex; align-items: center; padding: 0 10px; color: #fff; font-size: 12px; font-weight: 700;\" data-om-id=\"747188ad:24\">4,72<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <!-- Casual Dining --><!-- [et_pb_line_break_holder] --> <\/p>\n<div data-om-id=\"747188ad:25\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 6px;\" data-om-id=\"747188ad:26\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 14px; font-weight: 700; color: var(--ink);\" data-om-id=\"747188ad:27\">Casual Dining<\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 12px; color: var(--muted); font-variant-numeric: tabular-nums;\" data-om-id=\"747188ad:28\">\u2642 4,58 \u2605 \u00b7 \u2640 4,65 \u2605 \u00b7 \u0394 0,07<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 6px;\" data-om-id=\"747188ad:29\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 28px; position: relative;\" data-om-id=\"747188ad:30\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); width: 91.6%; height: 100%; display: flex; align-items: center; padding: 0 10px; color: #fff; font-size: 12px; font-weight: 700;\" data-om-id=\"747188ad:31\">4,58<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 28px; position: relative;\" data-om-id=\"747188ad:32\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); width: 93.0%; height: 100%; display: flex; align-items: center; padding: 0 10px; color: #fff; font-size: 12px; font-weight: 700;\" data-om-id=\"747188ad:33\">4,65<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <!-- Premium --><!-- [et_pb_line_break_holder] --> <\/p>\n<div data-om-id=\"747188ad:34\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 6px;\" data-om-id=\"747188ad:35\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 14px; font-weight: 700; color: var(--ink);\" data-om-id=\"747188ad:36\">Premium <span style=\"color: var(--green); font-weight: 700;\" data-om-id=\"747188ad:37\">\u2014 fast identisch<\/span><\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 12px; color: var(--muted); font-variant-numeric: tabular-nums;\" data-om-id=\"747188ad:38\">\u2642 4,59 \u2605 \u00b7 \u2640 4,61 \u2605 \u00b7 \u0394 0,02<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 6px;\" data-om-id=\"747188ad:39\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 28px; position: relative;\" data-om-id=\"747188ad:40\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); width: 91.8%; height: 100%; display: flex; align-items: center; padding: 0 10px; color: #fff; font-size: 12px; font-weight: 700;\" data-om-id=\"747188ad:41\">4,59<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 28px; position: relative;\" data-om-id=\"747188ad:42\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); width: 92.2%; height: 100%; display: flex; align-items: center; padding: 0 10px; color: #fff; font-size: 12px; font-weight: 700;\" data-om-id=\"747188ad:43\">4,61<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <!-- Overall --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"padding-top: 14px; border-top: 1px dashed var(--rule); margin-top: 4px;\" data-om-id=\"747188ad:44\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 6px;\" data-om-id=\"747188ad:45\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 14px; font-weight: 700; color: var(--ink);\" data-om-id=\"747188ad:46\">Gesamt <span style=\"color: var(--muted); font-weight: 400; font-size: 12px;\" data-om-id=\"747188ad:47\">\u2014 alle Kategorien<\/span><\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 12px; color: var(--muted); font-variant-numeric: tabular-nums;\" data-om-id=\"747188ad:48\">\u2642 4,46 \u2605 \u00b7 \u2640 4,60 \u2605 \u00b7 \u0394 0,14<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 6px;\" data-om-id=\"747188ad:49\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 28px; position: relative;\" data-om-id=\"747188ad:50\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); width: 89.2%; height: 100%; display: flex; align-items: center; padding: 0 10px; color: #fff; font-size: 12px; font-weight: 700;\" data-om-id=\"747188ad:51\">4,46<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 28px; position: relative;\" data-om-id=\"747188ad:52\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); width: 92.0%; height: 100%; display: flex; align-items: center; padding: 0 10px; color: #fff; font-size: 12px; font-weight: 700;\" data-om-id=\"747188ad:53\">4,60<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <!-- Legend --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"margin-top: 24px; padding-top: 18px; border-top: 1px solid var(--rule); display: flex; gap: 24px; align-items: center; flex-wrap: wrap;\" data-om-id=\"747188ad:54\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; align-items: center; gap: 8px;\" data-om-id=\"747188ad:55\"><span style=\"width: 16px; height: 10px; background: var(--blue);\" data-om-id=\"747188ad:56\"><\/span><span style=\"font-size: 13px; color: var(--ink);\" data-om-id=\"747188ad:57\">M\u00e4nner<\/span><\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; align-items: center; gap: 8px;\" data-om-id=\"747188ad:58\"><span style=\"width: 16px; height: 10px; background: var(--green);\" data-om-id=\"747188ad:59\"><\/span><span style=\"font-size: 13px; color: var(--ink);\" data-om-id=\"747188ad:60\">Frauen<\/span><\/div>\n<p><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 12px; color: var(--muted); margin-left: auto;\" data-om-id=\"747188ad:61\">Skala 0\u20135 \u2605<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”18px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n<p><span>Der Bewertungsunterschied wird fast ausschliesslich durch den Fast-Food-Bereich getrieben. Im Premium verschwindet er nahezu \u2014 beide Geschlechter kommen mit hohen Erwartungen, und die Qualit\u00e4t des Erlebnisses neutralisiert jeden Unterschied.<\/span><\/p>\n<p><b>M\u00e4nner vergeben 72 % mehr 1-Sterne-Bewertungen:<\/b><span style=\"font-weight: 400;\"> 4,3 % der m\u00e4nnlichen Bewertungen sind 1-Sterne-Bewertungen, gegen\u00fcber 2,5 % bei Frauen.<\/span><\/p>\n<p><span><b>Im Fast-Food ist jede achte m\u00e4nnliche Bewertung 1 Stern:<\/b><span style=\"font-weight: 400;\"> 12 % der m\u00e4nnlichen Fast-Food-Bewertungen sind mit einem Stern, gegen\u00fcber 8,4 % bei Frauen.<\/span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Themen” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” header_3_font_size=”26px” header_3_line_height=”1.25em” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”26px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n<h3 data-om-id=\"a5706781:323\">Themen im Detail: Wann Essen, Preis und Atmosph\u00e4re<span>\u00a0<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”18px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n<p><span>Die thematische Verteilung haben wir bereits gesehen \u2014 interessanter ist,\u00a0<\/span><i data-om-id=\"a5706781:325\">wann<\/i><span> ein Thema auftaucht. Erscheint es eher in positiven oder negativen Bewertungen? Hier zeigen sich drei sehr unterschiedliche Muster.<\/span><\/p>\n<p><b data-om-id=\"a5706781:327\" style=\"font-size: 18px;\">Essen<\/b><span style=\"font-size: 18px;\">\u00a0<\/span><span style=\"font-size: 18px;\">ist das einzige Thema, das Frauen in positiven und negativen Bewertungen gleichermassen erw\u00e4hnen (57,5 % der \u2640-5-Sterne, 47,5 % der \u2640-1-2-Sterne). Es ist f\u00fcr sie relevant \u2014 unabh\u00e4ngig vom Verlauf des Besuchs.<\/span><\/p>\n<p><b data-om-id=\"a5706781:329\" style=\"font-size: 18px;\">Preis<\/b><span style=\"font-size: 18px;\">\u00a0<\/span><span style=\"font-size: 18px;\">erz\u00e4hlt eine andere Geschichte. Bei M\u00e4nnern erscheint er in negativen Bewertungen fast doppelt so oft wie in positiven (20 % vs. 10,9 %). Es ist das einzige Thema, das prim\u00e4r negativ erw\u00e4hnt wird.<\/span><\/p>\n<p><b data-om-id=\"a5706781:331\" style=\"font-size: 18px;\">Atmosph\u00e4re<\/b><span style=\"font-size: 18px;\">\u00a0<\/span><span style=\"font-size: 18px;\">steht f\u00fcr das Gegenteil. Wird sie erw\u00e4hnt, ist es fast immer in einer positiven Bewertung. Niemand schreibt dar\u00fcber, um sich zu beschweren \u2014 man schreibt, um zu empfehlen.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Wie viel sie schreiben” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” header_3_font_size=”26px” header_3_line_height=”1.25em” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”26px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n<h3 data-om-id=\"a5706781:333\">Wie viel sie schreiben: M\u00e4nner gehen ins Detail<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”18px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n<p><span>Entgegen der verbreiteten Annahme schreiben M\u00e4nner tats\u00e4chlich l\u00e4ngere Bewertungen. Wenn ein m\u00e4nnlicher Bewerter einen Text verfasst, schreibt er im Schnitt\u00a0<\/span><b data-om-id=\"a5706781:335\">173 Zeichen<\/b><span>\u00a0gegen\u00fcber 152 bei Frauen. M\u00e4nner sind auch geringf\u00fcgig h\u00e4ufiger bereit, eine Textbewertung zu schreiben (53,6 % vs. 49,4 %).<\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”] <!-- Two big stat tiles side by side --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: 16px;\" data-om-id=\"a5706781:336\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"stat-block\" style=\"text-align: left;\" data-om-id=\"a5706781:337\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size: 12px; letter-spacing: 1.6px; color: var(--muted); font-weight: 700; text-transform: uppercase; margin-bottom: 12px;\" data-om-id=\"a5706781:338\">\u2300 Zeichen pro Bewertung<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; align-items: flex-end; gap: 28px; margin-top: 8px;\" data-om-id=\"a5706781:339\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex: 1;\" data-om-id=\"a5706781:340\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size: 13px; font-weight: 700; color: var(--blue); margin-bottom: 6px;\" data-om-id=\"a5706781:341\">\u2642 M\u00e4nner<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); height: 80px; display: flex; align-items: center; justify-content: center; color: #fff; font-size: 24px; font-weight: 700; letter-spacing: -0.5px;\" data-om-id=\"a5706781:342\">173<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex: 1;\" data-om-id=\"a5706781:343\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size: 13px; font-weight: 700; color: var(--green); margin-bottom: 6px;\" data-om-id=\"a5706781:344\">\u2640 Frauen<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); height: 70px; display: flex; align-items: center; justify-content: center; color: #fff; font-size: 24px; font-weight: 700; letter-spacing: -0.5px;\" data-om-id=\"a5706781:345\">152<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"stat-block\" style=\"text-align: left;\" data-om-id=\"a5706781:346\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size: 12px; letter-spacing: 1.6px; color: var(--muted); font-weight: 700; text-transform: uppercase; margin-bottom: 12px;\" data-om-id=\"a5706781:347\">Anteil mit Text\u00adkommentar<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; align-items: flex-end; gap: 28px; margin-top: 8px;\" data-om-id=\"a5706781:348\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex: 1;\" data-om-id=\"a5706781:349\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size: 13px; font-weight: 700; color: var(--blue); margin-bottom: 6px;\" data-om-id=\"a5706781:350\">\u2642 M\u00e4nner<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); height: 80px; display: flex; align-items: center; justify-content: center; color: #fff; font-size: 24px; font-weight: 700; letter-spacing: -0.5px;\" data-om-id=\"a5706781:351\">53,6 %<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex: 1;\" data-om-id=\"a5706781:352\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size: 13px; font-weight: 700; color: var(--green); margin-bottom: 6px;\" data-om-id=\"a5706781:353\">\u2640 Frauen<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); height: 74px; display: flex; align-items: center; justify-content: center; color: #fff; font-size: 24px; font-weight: 700; letter-spacing: -0.5px;\" data-om-id=\"a5706781:354\">49,4 %<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Wo sie bewerten” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” header_3_font_size=”26px” header_3_line_height=”1.25em” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”26px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n<h3 data-om-id=\"a5706781:356\">Wo sie bewerten: Google dominiert, Frauen reagieren auf Anfragen<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”18px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n<p data-om-id=\"a5706781:357\">Beide Geschlechter verlassen sich stark auf Google, aber bei M\u00e4nnern ist die Dominanz ausgepr\u00e4gter (68,7 % vs. 60,3 %). Der auffallendste Unterschied zeigt sich bei<span>\u00a0<\/span><b data-om-id=\"a5706781:358\">IWantTo.Review<\/b>, dem Tool f\u00fcr proaktive Bewertungs\u00adanfragen \u2014 Frauen sind dort<span>\u00a0<\/span><b data-om-id=\"a5706781:359\">+50 % aktiver<\/b><span>\u00a0<\/span>(21,9 % vs. 14,6 %). Frauen reagieren deutlich st\u00e4rker auf eine direkte Einladung, ihre Erfahrung zu teilen.<\/p>\n<p data-om-id=\"a5706781:357\"><span style=\"font-weight: 400;\"><strong>Just Eat<\/strong> (fr\u00fcher EAT.ch), Teil der Just Eat Takeaway.com-Gruppe, wird von M\u00e4nnern etwas h\u00e4ufiger genutzt (11,0 % vs. 9,6 %). <strong>TripAdvisor<\/strong> zeigt keinerlei Geschlechterunterschied: je 1,9 %.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<!-- CHART 3: Platforms --><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"stat-block\" data-om-id=\"a5706781:360\"><!-- [et_pb_line_break_holder] --> <\/p>\n<h3 data-om-id=\"a5706781:361\">Plattform-Verteilung<\/h3>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; gap: 22px; margin-top: 8px;\" data-om-id=\"a5706781:362\"><!-- [et_pb_line_break_holder] --> <!-- Google --><!-- [et_pb_line_break_holder] --> <\/p>\n<div data-om-id=\"a5706781:363\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 8px; gap: 12px; flex-wrap: wrap;\" data-om-id=\"a5706781:364\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 15px; font-weight: 700; color: var(--ink);\" data-om-id=\"a5706781:365\">Google<\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 13px; color: var(--muted); white-space: nowrap;\" data-om-id=\"a5706781:366\">\u2642 68,7 % \u00b7 \u2640 60,3 %<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 8px;\" data-om-id=\"a5706781:367\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 32px; overflow: hidden;\" data-om-id=\"a5706781:368\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); width: 68.7%; height: 100%; display: flex; align-items: center; padding: 0 12px; color: #fff; font-size: 12.5px; font-weight: 700; white-space: nowrap;\" data-om-id=\"a5706781:369\">68,7 %<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 32px; overflow: hidden;\" data-om-id=\"a5706781:370\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); width: 60.3%; height: 100%; display: flex; align-items: center; padding: 0 12px; color: #fff; font-size: 12.5px; font-weight: 700; white-space: nowrap;\" data-om-id=\"a5706781:371\">60,3 %<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <!-- IWantTo.Review --><!-- [et_pb_line_break_holder] --> <\/p>\n<div data-om-id=\"a5706781:372\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 8px; gap: 12px; flex-wrap: wrap;\" data-om-id=\"a5706781:373\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 15px; font-weight: 700; color: var(--ink);\" data-om-id=\"a5706781:374\">IWantTo.Review <span style=\"color: var(--green); font-weight: 700;\" data-om-id=\"a5706781:375\">\u2014 \u2640 +50 %<\/span><\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 13px; color: var(--muted); white-space: nowrap;\" data-om-id=\"a5706781:376\">\u2642 14,6 % \u00b7 \u2640 21,9 %<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 8px;\" data-om-id=\"a5706781:377\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 32px; overflow: hidden;\" data-om-id=\"a5706781:378\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); width: 14.6%; height: 100%; display: flex; align-items: center; padding: 0 12px; color: #fff; font-size: 12.5px; font-weight: 700; white-space: nowrap;\" data-om-id=\"a5706781:379\">14,6 %<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 32px; overflow: hidden;\" data-om-id=\"a5706781:380\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); width: 21.9%; height: 100%; display: flex; align-items: center; padding: 0 12px; color: #fff; font-size: 12.5px; font-weight: 700; white-space: nowrap;\" data-om-id=\"a5706781:381\">21,9 %<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <!-- Just Eat --><!-- [et_pb_line_break_holder] --> <\/p>\n<div data-om-id=\"a5706781:382\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 8px; gap: 12px; flex-wrap: wrap;\" data-om-id=\"a5706781:383\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 15px; font-weight: 700; color: var(--ink);\" data-om-id=\"a5706781:384\">Just Eat<\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 13px; color: var(--muted); white-space: nowrap;\" data-om-id=\"a5706781:385\">\u2642 11,0 % \u00b7 \u2640 9,6 %<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 8px;\" data-om-id=\"a5706781:386\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 32px; overflow: hidden;\" data-om-id=\"a5706781:387\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); width: 11.0%; height: 100%; display: flex; align-items: center; padding: 0 12px; color: #fff; font-size: 12.5px; font-weight: 700; white-space: nowrap;\" data-om-id=\"a5706781:388\">11,0 %<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 32px; overflow: hidden;\" data-om-id=\"a5706781:389\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); width: 9.6%; height: 100%; display: flex; align-items: center; padding: 0 12px; color: #fff; font-size: 12.5px; font-weight: 700; white-space: nowrap;\" data-om-id=\"a5706781:390\">9,6 %<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <!-- TripAdvisor --><!-- [et_pb_line_break_holder] --> <\/p>\n<div data-om-id=\"a5706781:391\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 8px; gap: 12px; flex-wrap: wrap;\" data-om-id=\"a5706781:392\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 15px; font-weight: 700; color: var(--ink);\" data-om-id=\"a5706781:393\">TripAdvisor <span style=\"color: var(--muted); font-weight: 400;\" data-om-id=\"a5706781:394\">\u2014 identisch<\/span><\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 13px; color: var(--muted); white-space: nowrap;\" data-om-id=\"a5706781:395\">\u2642 1,9 % \u00b7 \u2640 1,9 %<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 8px;\" data-om-id=\"a5706781:396\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 32px; overflow: hidden;\" data-om-id=\"a5706781:397\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); width: 1.9%; height: 100%; display: flex; align-items: center; padding: 0 12px; color: #fff; font-size: 12.5px; font-weight: 700; white-space: nowrap;\" data-om-id=\"a5706781:398\">1,9 %<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 32px; overflow: hidden;\" data-om-id=\"a5706781:399\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); width: 1.9%; height: 100%; display: flex; align-items: center; padding: 0 12px; color: #fff; font-size: 12.5px; font-weight: 700; white-space: nowrap;\" data-om-id=\"a5706781:400\">1,9 %<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Wo sie bewerten” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” header_3_font_size=”26px” header_3_line_height=”1.25em” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”26px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n<h3 data-om-id=\"a5706781:402\">Erstbesucher vs. Stammg\u00e4ste: der Loyalit\u00e4ts\u00adeffekt<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”18px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n<p data-om-id=\"a5706781:357\"><span>Die Daten hinter der treuen Botschafterin offenbaren eines der praxis\u00adrelevantesten Erkenntnisse dieser Studie. \u00dcber alle Kategorien hinweg, geben Erstbesucher <\/span><b data-om-id=\"a5706781:404\">2,5\u00d7 h\u00e4ufiger<\/b><span> eine 1-Sterne-Bewertung im Vergleich zu Stammg\u00e4sten.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<!-- CHART 4: Comparison table, side-by-side cards --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: 16px;\" data-om-id=\"a5706781:405\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <!-- Erstbesucher --><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"stat-block\" style=\"border-top: 4px solid var(--muted);\" data-om-id=\"a5706781:406\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size: 11px; letter-spacing: 1.6px; color: var(--muted); font-weight: 700; text-transform: uppercase; margin-bottom: 4px;\" data-om-id=\"a5706781:407\">Typ A<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<h3 style=\"margin-bottom: 22px;\" data-om-id=\"a5706781:408\">Erstbesucher<\/h3>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; gap: 18px;\" data-om-id=\"a5706781:409\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; padding-bottom: 14px; border-bottom: 1px solid var(--rule);\" data-om-id=\"a5706781:410\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 13px; color: var(--ink-soft);\" data-om-id=\"a5706781:411\">Durchschnitt<\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 22px; font-weight: 700; color: var(--ink); letter-spacing: -0.4px; font-variant-numeric: tabular-nums;\" data-om-id=\"a5706781:412\">4,17 \u2605<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; padding-bottom: 14px; border-bottom: 1px solid var(--rule);\" data-om-id=\"a5706781:413\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 13px; color: var(--ink-soft);\" data-om-id=\"a5706781:414\">Anteil 5 \u2605<\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 22px; font-weight: 700; color: var(--ink); letter-spacing: -0.4px; font-variant-numeric: tabular-nums;\" data-om-id=\"a5706781:415\">67,7 %<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline;\" data-om-id=\"a5706781:416\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 13px; color: var(--ink-soft);\" data-om-id=\"a5706781:417\">Anteil 1 \u2605<\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 22px; font-weight: 700; color: var(--ink); letter-spacing: -0.4px; font-variant-numeric: tabular-nums;\" data-om-id=\"a5706781:418\">11,3 %<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <!-- Stammgast --><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"stat-block\" style=\"border-top: 4px solid var(--green);\" data-om-id=\"a5706781:419\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size: 11px; letter-spacing: 1.6px; color: var(--green); font-weight: 700; text-transform: uppercase; margin-bottom: 4px;\" data-om-id=\"a5706781:420\">Typ B<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<h3 style=\"margin-bottom: 22px;\" data-om-id=\"a5706781:421\">Stammgast<\/h3>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; gap: 18px;\" data-om-id=\"a5706781:422\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; padding-bottom: 14px; border-bottom: 1px solid var(--rule);\" data-om-id=\"a5706781:423\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 13px; color: var(--ink-soft);\" data-om-id=\"a5706781:424\">Durchschnitt<\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 22px; font-weight: 700; color: var(--green); letter-spacing: -0.4px; font-variant-numeric: tabular-nums;\" data-om-id=\"a5706781:425\">4,48 \u2605<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; padding-bottom: 14px; border-bottom: 1px solid var(--rule);\" data-om-id=\"a5706781:426\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 13px; color: var(--ink-soft);\" data-om-id=\"a5706781:427\">Anteil 5 \u2605<\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 22px; font-weight: 700; color: var(--green); letter-spacing: -0.4px; font-variant-numeric: tabular-nums;\" data-om-id=\"a5706781:428\">76,9 %<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline;\" data-om-id=\"a5706781:429\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 13px; color: var(--ink-soft);\" data-om-id=\"a5706781:430\">Anteil 1 \u2605<\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 22px; font-weight: 700; color: var(--green); letter-spacing: -0.4px; font-variant-numeric: tabular-nums;\" data-om-id=\"a5706781:431\">4,4 %<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”18px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n<p data-om-id=\"a5706781:357\"><span>Erstbesucher im Fast-Food vergeben im Schnitt nur\u00a0<\/span><b data-om-id=\"a5706781:433\">2,71 Sterne<\/b><span>, wobei\u00a0<\/span><b data-om-id=\"a5706781:434\">43 %<\/b><span>\u00a0eine 1-Sterne-Bewertung hinterlassen. Einen Erstbesucher in einen Stammgast zu verwandeln ist das Wirksamste, was ein Restaurant f\u00fcr seine Online-Reputation tun kann.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”\u00a7 04 \u2014 Schl\u00fcsselerkenntnisse” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#0f1622″ border_width_top=”1px” border_color_top=”#e3e8ed” border_width_bottom=”1px” border_color_bottom=”#e3e8ed” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Century Gothic Regular|700||on|||||” text_text_color=”#00b0dc” text_font_size=”12px” text_letter_spacing=”1.4px” global_colors_info=”{}”]<\/p>\n<p><span>\u00a7 04 \u2014 Schl\u00fcsselerkenntnisse<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n<h2>Zehn Erkenntnisse, die <span style=\"color: #03d090;\">jeder Gastronom<\/span><span>\u00a0<\/span>kennen sollte.<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” background_color=”#0f1622″ custom_padding=”0px|0px||0px|false|false” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:#0f1622; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic',sans-serif; border:1px solid rgba(255,255,255,0.08); min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">01<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; color:#fff; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto;\">M\u00e4nner schreiben l\u00e4ngere Bewertungen.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:13.5px; line-height:1.55; color:rgba(255,255,255,0.65); word-wrap:break-word; overflow-wrap:break-word;\"><b style=\"color:#03D090; font-weight:700;\">173 Zeichen<\/b> im Schnitt gegen\u00fcber 152 bei Frauen.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:#0f1622; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic',sans-serif; border:1px solid rgba(255,255,255,0.08); min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">03<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; color:#fff; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto;\">Frauen bewerten generell grossz\u00fcgiger.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:13.5px; line-height:1.55; color:rgba(255,255,255,0.65); word-wrap:break-word; overflow-wrap:break-word;\">Frauen <b style=\"color:#03D090; font-weight:700;\">4,60 \u2605<\/b> \u00b7 M\u00e4nner 4,46 \u2605 im Schnitt.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:#0f1622; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic',sans-serif; border:1px solid rgba(255,255,255,0.08); min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">05<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; color:#fff; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto;\">Im Premium verschwindet der Unterschied.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:13.5px; line-height:1.55; color:rgba(255,255,255,0.65); word-wrap:break-word; overflow-wrap:break-word;\">M\u00e4nner <b style=\"color:#03D090; font-weight:700;\">4,59 \u2605<\/b>, Frauen <b style=\"color:#03D090; font-weight:700;\">4,61 \u2605<\/b> \u2014 fast identisch.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:#0f1622; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic',sans-serif; border:1px solid rgba(255,255,255,0.08); min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">07<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; color:#fff; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto;\">Frauen erw\u00e4hnen Essen h\u00e4ufiger.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:13.5px; line-height:1.55; color:rgba(255,255,255,0.65); word-wrap:break-word; overflow-wrap:break-word;\"><b style=\"color:#03D090; font-weight:700;\">56,7 % \u2640<\/b> vs. 49,7 % \u2642 \u2014 der gr\u00f6sste thematische Unterschied der Studie.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:#0f1622; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic',sans-serif; border:1px solid rgba(255,255,255,0.08); min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">09<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; color:#fff; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto;\">Frauen reagieren st\u00e4rker auf Anfragen.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:13.5px; line-height:1.55; color:rgba(255,255,255,0.65); word-wrap:break-word; overflow-wrap:break-word;\"><b style=\"color:#03D090; font-weight:700;\">+50 %<\/b> aktiver auf IWantTo.Review (21,9 % vs. 14,6 %).<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” background_color=”#0f1622″ global_colors_info=”{}”][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:#0f1622; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic',sans-serif; border:1px solid rgba(255,255,255,0.08); min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">02<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; color:#fff; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto;\">M\u00e4nner kommentieren h\u00e4ufiger mit Text.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:13.5px; line-height:1.55; color:rgba(255,255,255,0.65); word-wrap:break-word; overflow-wrap:break-word;\"><b style=\"color:#03D090; font-weight:700;\">53,6 %<\/b> der m\u00e4nnlichen Bewertungen enthalten Text \u2014 gegen\u00fcber 49,4 % bei Frauen.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:#0f1622; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic',sans-serif; border:1px solid rgba(255,255,255,0.08); min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">04<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; color:#fff; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto;\">M\u00e4nner geben 72 % h\u00e4ufiger 1-Stern.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:13.5px; line-height:1.55; color:rgba(255,255,255,0.65); word-wrap:break-word; overflow-wrap:break-word;\"><b style=\"color:#03D090; font-weight:700;\">4,3 %<\/b> der \u2642-Bewertungen sind 1-Stern, gegen\u00fcber 2,5 % bei \u2640.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:#0f1622; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic',sans-serif; border:1px solid rgba(255,255,255,0.08); min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">06<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; color:#fff; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto;\">M\u00e4nner dominieren die Extreme.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:13.5px; line-height:1.55; color:rgba(255,255,255,0.65); word-wrap:break-word; overflow-wrap:break-word;\">Fast-Food <b style=\"color:#03D090; font-weight:700;\">61,5 % \u2642<\/b>, Premium <b style=\"color:#03D090; font-weight:700;\">58,2 % \u2642<\/b>. Frauen halten die Mitte.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:#0f1622; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic',sans-serif; border:1px solid rgba(255,255,255,0.08); min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">08<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; color:#fff; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto;\">Preis ist der einzige Beschwerdetreiber.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:13.5px; line-height:1.55; color:rgba(255,255,255,0.65); word-wrap:break-word; overflow-wrap:break-word;\">Erscheint <b style=\"color:#03D090; font-weight:700;\">2\u00d7 h\u00e4ufiger<\/b> in negativen als in positiven Bewertungen \u2014 und M\u00e4nner erw\u00e4hnen ihn \u00f6fter.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:#0f1622; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic',sans-serif; border:1px solid rgba(255,255,255,0.08); min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">10<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; color:#fff; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto;\">Stammg\u00e4ste = Reputationsmotor.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:13.5px; line-height:1.55; color:rgba(255,255,255,0.65); word-wrap:break-word; overflow-wrap:break-word;\"><b style=\"color:#03D090; font-weight:700;\">2,5\u00d7<\/b> seltener 1-Stern als Erstbesucher (4,4 % vs. 11,3 %).<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”\u00a7 05 \u2014 Methodik” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#f5f8fa” border_width_top=”1px” border_color_top=”#e3e8ed” border_width_bottom=”1px” border_color_bottom=”#e3e8ed” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Century Gothic Regular|700||on|||||” text_text_color=”#00b0dc” text_font_size=”12px” text_letter_spacing=”1.4px” global_colors_info=”{}”]<\/p>\n<p><span>\u00a7 05 \u2014 Methodik<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font_size=”42px” header_2_letter_spacing=”1.2px” header_3_font_size=”42px” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”26px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n<h2 class=\"section-title\"><strong>22’216 Bewertungen, sechs Monate, vier Segmente.<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”18px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n<p data-om-id=\"a5706781:357\"><span>Eine unabh\u00e4ngige Auswertung von re:spondelligent.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:transparent; border:none; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic', AppleGothic, sans-serif; min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">01<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto; color:#000;\">Erhebung<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:16px; line-height:1.55; color:#4a5161; word-wrap:break-word; overflow-wrap:break-word; font-weight:400;\"><!-- [et_pb_line_break_holder] --> Bewertungen aus 100 Schweizer Restaurants \u2014 Fast-Food, Quick-Service, Casual Dining und Premium \u2014 zwischen November 2025 und April 2026.<!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:transparent; border:none; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic', AppleGothic, sans-serif; min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">02<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto; color:#000;\">Klassifikation<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:16px; line-height:1.55; color:#4a5161; word-wrap:break-word; overflow-wrap:break-word; font-weight:400;\"><!-- [et_pb_line_break_holder] --> Identifikation ausgepr\u00e4gter G\u00e4stetypen und Verhaltens\u00admuster, konsistent \u00fcber alle Kategorien und Preissegmente hinweg.<!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:transparent; border:none; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic', AppleGothic, sans-serif; min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">03<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto; color:#000;\">Themenanalyse<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:16px; line-height:1.55; color:#4a5161; word-wrap:break-word; overflow-wrap:break-word; font-weight:400;\"><!-- [et_pb_line_break_holder] --> Vier Hauptthemen: Essen, Service, Atmosph\u00e4re, Preis. Erw\u00e4hnungsh\u00e4ufigkeit getrennt f\u00fcr positive (4\u20135 \u2605) und negative (1\u20132 \u2605) Bewertungen ausgewertet.<!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”CTA” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#f5f8fa” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#00b0dc 0%|#008cb0 100%” border_width_top=”1px” border_color_top=”#e3e8ed” border_width_bottom=”1px” border_color_bottom=”#e3e8ed” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n<h2>M\u00f6chten Sie wissen, welche <span style=\"color: #fac405;\">G\u00e4stetypen<\/span><span>\u00a0<\/span>Ihre Bewertungen pr\u00e4gen?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#ffffff” text_font_size=”21px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n<p>re:spondelligent analysiert Ihre Online-Bewertungen automatisch.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/app.respondelligent.com\/de\/register?_gl=1*8cc8s6*_gcl_au*MTM1NzkzNDAwMy4xNzc2NjY3NTA5*_ga*MjExMzgwNDY0NS4xNzcyNTQxNDk3*_ga_3TLVSS1GD5*czE3Nzc0NDI0NzEkbzEwOSRnMSR0MTc3NzQ0NDE4OSRqNjAkbDAkaDA.” button_text=”GRATIS TESTEN” _builder_version=”4.27.6″ _module_preset=”default” button_text_color=”#00b0dc” button_bg_color=”#FFFFFF” button_border_color=”RGBA(255,255,255,0)” button_border_radius=”0px” button_letter_spacing=”1.5px” button_icon=”$||divi||400″ custom_padding=”18px||18px|24px|true|false” box_shadow_style=”none” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#1a1f2e” button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF”][\/et_pb_button][et_pb_button button_url=”https:\/\/calendar.app.google\/JTanNAKD4SqRpxFs8″ button_text=”DEMO BUCHEN” _builder_version=”4.27.6″ _module_preset=”default” button_text_color=”#ffffff” button_bg_color=”RGBA(255,255,255,0)” button_border_color=”rgba(255,255,255,0.4)” button_border_radius=”0px” button_letter_spacing=”1.5px” button_icon=”$||divi||400″ button_icon_color=”#00b0dc” custom_padding=”18px||18px|24px|true|false” button_icon_color_last_edited=”off|desktop” box_shadow_style=”none” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#FFFFFF” button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#00b0dc” button_icon_color__hover_enabled=”off|hover” button_icon_color__hover=”#FFFFFF”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f4f4f4″ z_index=”1″ global_module=”47894″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”b371a08f-6354-427c-95c1-c854b326b5de” locked=”off” global_colors_info=”{}”]<\/p>\n<h3>Ziele<\/h3>\n<p><a href=\"https:\/\/respondelligent.com\/de\/collect-online-reviews\/\">Review Monitoring<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/improve-with-online-reviews\/\">Review Analytics<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/respond-to-online-reviews\/\">Review Responding<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”b371a08f-6354-427c-95c1-c854b326b5de” global_colors_info=”{}”]<\/p>\n<h3>Top Funktionen<\/h3>\n<p><a href=\"https:\/\/respondelligent.com\/de\/readvisor\/\">re:Advisor<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/rescore\/\">re:Score<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/collect-online-reviews\/#review-widgets\">Review Widgets<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/improve-with-online-reviews\/#benchmarking\">Benchmarking<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/respond-to-online-reviews\/#antwortvorlagen\">Antwortvorlagen<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/respond-to-online-reviews\/#KI-antworten\">KI-Antworten<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/rescore\/#zertifikat\">Zertifikate<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/add-ons-online-sichtbarkeit\/#opening-hours\">\u00d6ffnungszeiten<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”b371a08f-6354-427c-95c1-c854b326b5de” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|phone” link_font_size_tablet=”” link_font_size_phone=”” link_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” link_letter_spacing__hover=”1px” link_letter_spacing__hover_enabled=”off|desktop”]<\/p>\n<h3>Kunden<\/h3>\n<p><a href=\"https:\/\/respondelligent.com\/de\/restaurantgruppen\/\">Restaurantgruppen<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/restaurants\/\">Einzelrestaurants<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/hotel-restaurants\/\">Hotel-Restaurants<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/hotels\/\">Hotels<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/hotels\/\">Campings<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/\">Ladenketten<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/bewertungs-management-deutschland\/\">Deutschland<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=”IWTR” _builder_version=”4.27.4″ _module_preset=”b371a08f-6354-427c-95c1-c854b326b5de” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|phone” link_font_size_tablet=”” link_font_size_phone=”” link_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” link_letter_spacing__hover=”1px” link_letter_spacing__hover_enabled=”off|desktop”]<\/p>\n<h3>IWantTo.Review<\/h3>\n<p><a href=\"https:\/\/respondelligent.com\/de\/iwanttoreview\/\">Zur \u00dcbersicht<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/respondelligent-aleno-integration\/\">aleno-Integration<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/respondelligent-leat-integration\/\">Leat-Integration<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”b371a08f-6354-427c-95c1-c854b326b5de” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|phone” link_font_size_tablet=”” link_font_size_phone=”” link_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” link_letter_spacing__hover=”1px” link_letter_spacing__hover_enabled=”off|desktop”]<\/p>\n<h3>Ressourcen<\/h3>\n<p><a href=\"https:\/\/respondelligent.com\/de\/studien\/\">Studien<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/success-stories\/\">Kundengeschichten<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/interviews\/\">Interviews<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/anleitungen\/\">Anleitungen<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/ratgeber\/\">Ratgeber<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/vergleiche\/\">Vergleiche<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/integrationen\/\">Integrationen<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”b371a08f-6354-427c-95c1-c854b326b5de” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|phone” link_font_size_tablet=”” link_font_size_phone=”” link_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” link_letter_spacing__hover=”1px” link_letter_spacing__hover_enabled=”off|desktop”]<\/p>\n<h3>Firma<\/h3>\n<p><a href=\"https:\/\/respondelligent.com\/de\/ueber-uns-2\/\">\u00dcber uns<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/preise\/\">Preise<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/career-join-our-team\/\">Career<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/referral\/\">Referral<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/rechtliches\/\">Legal <\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/media\/\">Media<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ 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