{"id":25544,"date":"2017-02-18T08:12:47","date_gmt":"2017-02-18T07:12:47","guid":{"rendered":"https:\/\/respondelligent.com\/?p=25544"},"modified":"2023-12-07T11:55:14","modified_gmt":"2023-12-07T10:55:14","slug":"online-reputation-management-wichtig","status":"publish","type":"post","link":"https:\/\/respondelligent.com\/de\/online-reputation-management-wichtig\/","title":{"rendered":"Online Reputation Management: warum ist es wichtig?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” disabled_on=”on|on|off” _builder_version=”4.16″ height=”20px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”PT Sans|on|||” text_text_color=”#bcbcbc” text_letter_spacing=”2px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”||0px|” custom_padding=”||0px|” global_colors_info=”{}”] GRATIS TIPPS & TRICKS [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Sans||||” text_text_color=”#1d1d1d” text_font_size=”72″ text_line_height=”1.1em” header_font=”PT Sans||||” header_text_color=”#000000″ header_font_size=”72px” header_line_height=”1.1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”660px” module_alignment=”center” custom_margin=”18px||80px|” text_font_size_tablet=”52″ text_font_size_phone=”42″ text_font_size_last_edited=”on|phone” header_font_size_tablet=”52px” header_font_size_phone=”” header_font_size_last_edited=”on|desktop” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Online Reputation Management: warum ist es wichtig?<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#f7f7f4″ custom_padding=”0px|||” custom_padding_tablet=”0px|||” padding_mobile=”on” global_colors_info=”{}”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”\/wp-content\/uploads\/2017\/04\/Natalia.png” show_bottom_space=”off” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”-48px|||” animation=”off” sticky=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”PT Sans||||” text_text_color=”#323232″ text_font_size=”18″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”14px||0px|” global_colors_info=”{}”] Natalia Zaugg<\/strong><\/span>, Founder [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Sans|on|||” text_text_color=”#363636″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”0px|||” global_colors_info=”{}”]18. Februar 2017<\/p>\n

 
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”24″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”40px||0px|” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

B<\/span><\/strong>ewertungsseiten und Social Media haben viele unserer Gewohnheiten und die Art wie wir Entscheidungen treffen beeinflusst, respektive total ver\u00e4ndert. Heute lesen 95% der K\u00e4ufer<\/a> Online-Bewertungen, bevor sie ein Produkt kaufen. Leute trauen Empfehlungen von Leuten, ob sie die nun kennen oder nicht, viel mehr als Werbung.
Es ist somit zu einem absoluten Muss geworden, sich um das Online-Image seiner Firma zu k\u00fcmmern – die sogenannte Online Reputation, vor allem wenn man an den massiven Umsatz-Einfluss denkt.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”50px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#aeaeac” _builder_version=”4.16″ hide_on_mobile=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”32″ text_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”900px” custom_margin=”16px||30px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”] \u201cEs dauert 20 Jahre sich einen Ruf aufzubauen, aber nur 5 Minuten um ihn zu ruinieren\u201d<\/strong> \u2013 Warren Buffet [\/et_pb_text][et_pb_divider color=”#aeaeac” _builder_version=”4.16″ hide_on_mobile=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”30px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]Welchen Einfluss gibt es f\u00fcr Dienstleistungsunternehmen, unter anderem Hotels und Restaurants?<\/strong> Die kurze Antwort ist – der Einfluss ist riesig. Alle kennen heutzutage die Bewertung von 1 bis 5 Sternen – sozusagen das internationale Format f\u00fcr Bewertungen von Produkten und Dienstleistungen.
\nForschung in der Gastronomie hat gezeigt, dass eine Verbesserung um einen Stern einen Umsatzsteigerung bis 9% mit sich bringt. Das gleiche konnte aber auch in der Hotellerie\u00a0 beobachtet werden wo eine Studie gezeigt hat, dass ein Stern mehr zu 25% mehr Nachfrage f\u00fchrt respektive die Leute bereit sind 9% mehr zu bezahlen.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ padding_mobile=”on” column_padding_mobile=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”50px|||” custom_padding_tablet=”17px|||” custom_padding_phone=”” custom_width_px=”830px” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”\/wp-content\/uploads\/2017\/04\/5_stars.png” show_bottom_space=”off” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”fade” animation_duration=”500ms” animation=”fade_in” sticky=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#aeaeac” _builder_version=”4.16″ custom_css_main_element=”width:130px;” hide_on_mobile=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||on||” text_text_color=”#363636″ text_font_size=”16″ text_line_height=”1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”130px” custom_margin=”20px||0px|” global_colors_info=”{}”]<\/p>\n

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Die h\u00f6chste Kaufabsicht gibt es bei einer Bewertung von 4,2 bis 4,5 Sternen<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”46px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” border_style=”solid” global_colors_info=”{}”]Es spielt zu Beginn eigentlich gar keine Rolle ob Sie auf Suchmaschinen gefunden werden oder noch nicht einmal eine Homepage haben. Sie k\u00f6nnen sicher sein, dass Sie bereits eine Online Reputation haben, das heisst, Leute sprechen \u00fcber Sie online.
\nDies passiert vor allem auf Bewertungsseiten (u. a. Tripadvisor) und kann f\u00fcr Ihr Gesch\u00e4ft sowohl f\u00f6rderlich wie sch\u00e4dlich sein. Tripadvisor sagt zum Beispiel, dass 53% der Leute kein Hotel buchen w\u00fcrden, dass keine (guten) Online Bewertungen hat.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”17px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”30px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”] Diese Fakten sind nun aber nicht als Abschreckung gedacht, sondern als Aufforderung. Denn bereits mit einigermassen geringem Aufwand k\u00f6nnen Online Bewertungen zu Ihrem Vorteil gewandelt werden. Das heisst es geht darum m\u00f6glichst viele gute Bewertungen zu erhalten und andererseits sich pflichtbewusst und professionell um negative Bewertungen zu k\u00fcmmern. Wie Sie das am einfachsten managen k\u00f6nnen, zeigen wir in unseren n\u00e4chsten Beitr\u00e4gen. Wichtig bis jetzt ist, dass Sie die Wirkung und die Wichtigkeit von Online Bewertungen verstehen. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”17px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”30px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Lesen Sie mehr zum Thema Online Reputation<\/a>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”54px|0px|0px|0px” global_colors_info=”{}”][et_pb_row column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”780px” custom_padding=”27px|0px|28px|0px” use_custom_width=”on” custom_width_px=”780px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”36″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”||70px|” text_font_size_tablet=”26″ text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]Wollen Sie unsere Beitr\u00e4ge vor der Ver\u00f6ffentlichung erhalten?
\nAbonnieren Sie unseren Newsletter.
\n[\/et_pb_text][et_pb_contact_form captcha=”off” email=”newsletter@respondelligent.com” custom_message=”Online Reputation Management: warum ist es wichtig?||et_pb_line_break_holder||%%E-mail_Address%%||et_pb_line_break_holder||%%First_Name%%” success_message=”Thank you for subscribing” module_id=”et_pb_contact_form_1″ _builder_version=”4.16″ _unique_id=”bbf39d1f-a88b-48f6-96d6-81582f45fc36″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#00b0dc” button_border_width=”8″ button_border_color=”#00b0dc” button_border_radius=”4″ border_radii=”on|0px|0px|0px|0px” border_style=”solid” input_border_radius=”0″ global_colors_info=”{}”][et_pb_contact_field field_id=”E-mail_Address” field_title=”E-mail Address” fullwidth_field=”on” _builder_version=”4.16″ form_field_background_color=”rgba(0,0,0,0)” form_field_text_color=”#adadab” form_field_font=”PT Sans||||” form_field_font_size=”20″ form_field_line_height=”1.4em” form_field_font_size_tablet=”20″ form_field_font_size_phone=”20″ 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background_repeat=”repeat” border_style=”solid” global_colors_info=”{}”]<\/p>\n

\u00dcber die Autorin
\n<\/strong><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Sans||||” text_font_size=”16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” border_style=”solid” global_colors_info=”{}”]Natalia schreibt mit Ihrer ganzen Passion und Kreativit\u00e4t nicht nur Antworten f\u00fcr unsere Kunden, sondern k\u00fcmmert sich auch um das hauseigene Online Marketing. Sie unterst\u00fctzt unsere Kunden beim Managen Ihrer Online Bewertungen und teilt auf unserem Blog Ihr Fachwissen aus der Branche und “Best Practice” aus dem Tagesgesch\u00e4ft.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Heute recherchieren 85% der K\u00e4ufer im Internet bevor sie etwas kaufen. Leute trauen Empfehlungen von Leuten, ob sie die nun kennen oder nicht, viel mehr als Werbung.<\/p>\n","protected":false},"author":2,"featured_media":183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[45],"tags":[],"class_list":["post-25544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-reputation"],"yoast_head":"\nOnline Reputation Management: warum es f\u00fcr Ihre Firma wichtig ist?<\/title>\n<meta name=\"description\" content=\"Ihre Online Reputation wir massgeblich beeinflusst von Bewertungsseiten. 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