{"id":25964,"date":"2017-06-20T15:26:15","date_gmt":"2017-06-20T13:26:15","guid":{"rendered":"https:\/\/respondelligent.com\/?p=25964\/"},"modified":"2023-12-11T15:22:11","modified_gmt":"2023-12-11T14:22:11","slug":"how-to-improve-your-local-seo-with-google-my-business","status":"publish","type":"post","link":"https:\/\/respondelligent.com\/de\/how-to-improve-your-local-seo-with-google-my-business\/","title":{"rendered":"Google Unternehmensprofil: so wird Ihr Gesch\u00e4ft schneller gefunden"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; height=&#8221;20px&#8221; hide_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Sans|on|||&#8221; text_text_color=&#8221;#bcbcbc&#8221; text_letter_spacing=&#8221;2px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]GRATIS TIPPS &amp; TRICKS<br \/>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Sans||||&#8221; text_text_color=&#8221;#1d1d1d&#8221; text_font_size=&#8221;72&#8243; text_line_height=&#8221;1.1em&#8221; header_font=&#8221;PT Sans||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;72px&#8221; header_line_height=&#8221;1.1em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;660px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;18px||80px|&#8221; text_font_size_tablet=&#8221;52&#8243; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;52px&#8221; header_font_size_phone=&#8221;42px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Google <a data-sheets-formula-bar-text-link=\"https:\/\/support.google.com\/business\/answer\/3038063\" class=\"waffle-rich-text-link\" data-sheets-formula-bar-text-style=\"font-size:13px;color:#1155cc;font-weight:normal;text-decoration:underline;font-family:''Arial'';font-style:normal;text-decoration-skip-ink:none;\">Unternehmensprofil<\/a>: so wird Ihr Gesch\u00e4ft schneller gefunden<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#f7f7f4&#8243; custom_padding=&#8221;0px|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; padding_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; custom_padding=&#8221;0px|||&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;620px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;\/wp-content\/uploads\/2017\/04\/Natalia.png&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-48px|||&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;on&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Sans||||&#8221; text_text_color=&#8221;#323232&#8243; text_font_size=&#8221;18&#8243; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;14px||0px|&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"color: #00b0dc;\"><strong>Natalia Zaugg<\/strong><\/span>, Founder<br \/>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Sans|on|||&#8221; text_text_color=&#8221;#363636&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|||&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]20. Juni 2017<br \/>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;24&#8243; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; custom_margin=&#8221;40px||0px|&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong><span class='et-dropcap'>G<\/span><\/strong>esch\u00e4fter, die online die Aufmerksamkeit von (potentiellen) Kunden wollen, m\u00fcssen einen Eintrag bei &#8220;Google Business&#8221; haben. Dieser Eintrag geh\u00f6rt auch zur Basisausr\u00fcstung jeder SEO-Strategie. In diesem Artikel werden wir Ihnen aufzeigen, wo Sie Verbesserungen vornehmen k\u00f6nnen, um das Suchresultat Ihres Betriebes positiv zu beeinflussen.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;20&#8243; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;PT Sans|on|||&#8221; header_text_color=&#8221;#000000&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; custom_margin=&#8221;30px||0px|&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong><span lang=\"EN-US\">Steigern Sie Ihre Pr\u00e4senz auf Google <a data-sheets-formula-bar-text-link=\"https:\/\/support.google.com\/business\/answer\/3038063\" class=\"waffle-rich-text-link\" data-sheets-formula-bar-text-style=\"font-size:13px;color:#1155cc;font-weight:normal;text-decoration:underline;font-family:''Arial'';font-style:normal;text-decoration-skip-ink:none;\">Unternehmensprofil<\/a><\/span><\/strong><\/h3>\n<p>Das ultimative Ziel jedes Gesch\u00e4fts ist es, in das <strong>Google Snack-Pack<\/strong> zu kommen. Dieses Snack-Pack wird bei allen Suchanfragen angezeigt, wo ein Standort zentral ist und beinhaltet nur die 3 &#8220;besten&#8221; Resultate. Diese Platzierung kann man nicht kaufen.<br \/>Fr\u00fcher wurden sogar die ersten 7 Betriebe dargestellt, aber seit Suchanfragen mehr und mehr auf mobilen Ger\u00e4ten genutzt werden, wurde diese Zahl reduziert. Hier sehen Sie nun ein Beispiel des Snack-Pack, wenn nach einem Restaurant in Z\u00fcrich gesucht wird.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-25881\" src=\"https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/06\/Google_Snack_Pack_Zurich.png\" alt=\"Google_Snack_Pack_Zurich\" width=\"916\" height=\"552\" srcset=\"https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/06\/Google_Snack_Pack_Zurich.png 916w, https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/06\/Google_Snack_Pack_Zurich-768x463.png 768w, https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/06\/Google_Snack_Pack_Zurich-610x368.png 610w\" sizes=\"(max-width: 916px) 100vw, 916px\" \/><\/p>\n<p>Seit nur noch die Top-3 angezeigt werden, ist die Konkurrenz noch h\u00e4rter und es braucht echte Relevanz und Optimierung um es dahin zu schaffen, vor allem in urbanen Gebieten mit vielen Mitbewerbern. Wie Sie das schaffen, haben wir in einem<a href=\"\/?p=25680\" target=\"_blank\" rel=\"noopener noreferrer\"> fr\u00fcheren Artikel beschrieben.<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;20&#8243; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;PT Sans|on|||&#8221; header_text_color=&#8221;#000000&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; custom_margin=&#8221;46px||0px|&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong><span lang=\"EN-US\">Managen Sie mehrere Standorte mit einem Account<\/span><\/strong><\/h3>\n<p>Wie verwalten Sie aber Ihren Google <span>Unternehmensprofil<\/span>, wenn Sie mehrere Betriebe respektive Standorte haben? Kein Problem, Google hat eine L\u00f6sung f\u00fcr Sie um alle Betriebe in einem Account zu managen, dazu m\u00fcssen aber folgende Kriterien erf\u00fcllt sein:<\/p>\n<ul>\n<li>Sie haben <strong>mindestens 10 Betriebe<\/strong> oder Standorte<\/li>\n<li>Sie<strong> bedienen Kunden<\/strong> an diesen Standorten<\/li>\n<li>Sie sind <strong>keine Agentur<\/strong>, die im Namen der Betriebe arbeitet<\/li>\n<\/ul>\n<p>Sie erf\u00fcllen all diese Kriterien? Dann folgen Sie diesen einfachen Schritten in Ihrem Google Account: Klicken Sie auf\u00a0<strong>Create business account <\/strong>auf Ihrer\u00a0<a href=\"https:\/\/business.google.com\/\">Google <span>Unternehmensprofil<\/span><\/a>. Jetzt k\u00f6nnen Sie mehrere Standorte hinzuf\u00fcgen und mit verschiedenen Nutzern bearbeiten.<\/p>\n<p><strong>Betriebe hinzuf\u00fcgen: <\/strong>Sie\u00a0k\u00f6nnen nun nach Ihren Betrieben suchen und diese hinzuf\u00fcgen oder auch mit einem <a href=\"https:\/\/support.google.com\/business\/answer\/3370250\" target=\"_blank\" rel=\"noopener noreferrer\">Excel hochladen<\/a>. Falls Sie die anderen Betriebe bereits bei Google <span>Unternehmensprofil<\/span> angemeldet haben, k\u00f6nnen Sie diese auch auf Ihren Hauptaccount transferieren.<\/p>\n<p><strong>Best\u00e4tigen Sie alle Betriebe: <\/strong>\u00dcberpr\u00fcfen Sie, ob Sie nicht Standorte doppelt in Ihrer Liste haben, denn um einen Standort von Google best\u00e4tigen zu lassen, ist es unabdingbar, dass dieser einmalig ist.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;50px|||&#8221; custom_padding_tablet=&#8221;17px|||&#8221; custom_padding_phone=&#8221;&#8221; custom_width_px=&#8221;830px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider color=&#8221;#aeaeac&#8221; _builder_version=&#8221;4.16&#8243; custom_css_main_element=&#8221;width:130px;&#8221; hide_on_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||on||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;130px&#8221; custom_margin=&#8221;20px||0px|&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Google Business Profil ist ein wichtiger Teiler jeder SEO-Strategie<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/06\/How_to_improve_local_seo.png&#8221; show_bottom_space=&#8221;off&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; animation_style=&#8221;fade&#8221; animation_duration=&#8221;500ms&#8221; border_style=&#8221;solid&#8221; animation=&#8221;fade_in&#8221; sticky=&#8221;on&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; custom_padding=&#8221;17px|||&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;620px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;20&#8243; text_line_height=&#8221;1.5em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; custom_margin=&#8221;30px||0px|&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Sie haben es geschafft und alle alle Ihre Betriebe auf Google <span>Unternehmensprofil<\/span> eingetragen und verifizieren lassen? Perfekt, dann ist der n\u00e4chste Schritt, dass Sie Ihre Daten updaten. Das heisst, sie m\u00fcssen <strong>alle Informationen (u. a. Adresse, \u00d6ffnungszeiten, Webseite etc.) auf den aktuellen Stand bringen<\/strong>. Stellen Sie sicher, dass Sie auch auf den Bewertungsseiten wie Tripadvisor oder Yelp die genau gleichen Daten verwenden &#8211; dies ist wichtig f\u00fcr Ihr Google-Ranking.<\/p>\n<p>Die Studie: <a href=\"https:\/\/moz.com\/local-search-ranking-factors\" target=\"_blank\" rel=\"noopener noreferrer\">2017 Local Search Ranking Factors Survey<\/a> von Moz, hat folgende Felder identifiziert, welchen man Beachtung schenken muss, damit Ihr Suchresultat bei Google (Local Search) verbessert wird:<\/p>\n<ul>\n<li><strong>Vollst\u00e4ndige und genau Anschrift<\/strong> (Name, Adresse und Telefonnummer)<\/li>\n<li>Gute <strong>Optimierung der eignen Webseite<\/strong><\/li>\n<li>Qualitativ <strong>gute Links<\/strong>, welche auf Ihre Webseite f\u00fchren<\/li>\n<li>Ihr <strong>Engagement auf Social Media<\/strong> Kan\u00e4len<\/li>\n<li><strong>Online Bewertungen von Kunden<\/strong> (Betriebe ganz ohne Reviews haben einen erheblichen Nachteil und werden es wahrscheinlich nie ins Google Snack-Pack schaffen)<\/li>\n<\/ul>\n<p>Die Wichtigkeit der Online Bewertungen, und deren Antworten, wird noch mehr unterstrichen, seit Google ihre mobile Version angepasst hat, so dass\u00a0<a href=\"http:\/\/searchengineland.com\/google-officially-rolled-new-tabbed-based-local-panel-quick-access-reviews-276509?utm_campaign=socialflow&amp;utm_source=twitter&amp;utm_medium=social&amp;mkt_tok=eyJpIjoiTVdReVpEZGlaR1E0WlRaaiIsInQiOiJXV1pSWG5OZHR1SFVRMzVZY1FcL2JT\" target=\"_blank\" rel=\"noopener noreferrer\">schnell zwischen den Gesch\u00e4fts-Details und -bewertungen gewechselt <\/a>werden kann (separate Tabs). Hier sieht man auch die zunehmende Wichtigkeit von Suchabfragen via Smartphone.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;20&#8243; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;PT Sans|on|||&#8221; header_text_color=&#8221;#000000&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; custom_margin=&#8221;30px||0px|&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Was kann man machen, wenn eine Bewertung unecht, also &#8220;fake&#8221;, ist?<\/strong><\/h3>\n<p>Zuerst m\u00fcssen wir klarstellen, dass eine sogenannte Fake-Review nicht automatisch von einem Profil gel\u00f6scht werden kann &#8211; zumal es sehr schwierig ist zu beweisen, dass eine Bewertung fake ist. Um sie vom Profil zu l\u00f6schen, muss eine Review gegen die <a href=\"https:\/\/support.google.com\/business\/answer\/2622994?visit_id=1-636344242661138262-1273380136&amp;rd=2\" target=\"_blank\" rel=\"noopener noreferrer\">Google Review Policy <\/a>verstossen. Wenn das der Fall ist kann man <a href=\"https:\/\/support.google.com\/business\/answer\/4596773?hl=en&amp;ref_topic=6001257\" target=\"_blank\" rel=\"noopener noreferrer\">bei Google beantragen<\/a>, dass die Review gel\u00f6scht wird.<\/p>\n<p>Falls Google die Review trotzdem nicht l\u00f6schen will, k\u00f6nnen Sie den rechtlichen Weg gehen und bei<a href=\"https:\/\/support.google.com\/legal\/answer\/3110420?visit_id=1-636331464305029669-3012897484&amp;hl=en&amp;rd=2\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0Google die L\u00f6schung entsprechend verlangen<\/a>. Sie m\u00fcssen sich aber sicher sein, dass es sich um einen Fall handelt der rechtens ist, da Google solche F\u00e4lle wirklich sehr ernst nimmt.<\/p>\n<p>Nun aber zur\u00fcck zu den Fake-Reviews. Diese wird es immer geben und es ist wichtig, dass man eine solche erkennt. Hier finden Sie einige Eigenschaften, die typisch sind f\u00fcr Fake-Reviews:<\/p>\n<p>1. Der Autor gibt <strong>keine bis sehr wenige Informationen<\/strong> \u00fcber sich preis<\/p>\n<p>2. Der Autor hat nur ganz <strong>wenige Reviews<\/strong> verfasst<\/p>\n<p>3. Die <strong>verfassten Reviews sind extrem<\/strong> &#8211; also einige 5 Sterne und einige nur mit 1 Stern<\/p>\n<p>4. Sie erhalten <strong>\u00fcberdurchschnittliche viele Bewertungen<\/strong> am gleichen Tag<\/p>\n<p>5. Die Bewertungen sind <strong>nicht sehr detaillier<\/strong>t und generell gehalten<\/p>\n<p>In der Realit\u00e4t ist es ganz selten, dass man eine Fake-Review entfernen lassen kann &#8211; auch wenn man sich sicher ist. Dies aus dem Grund, dass sie gegen keine Richtlinien verstossen.<\/p>\n<p><strong>Wir empfehlen Ihnen deshalb, sollte die Review bleiben, Sie zu beantworten wie es ein echte w\u00e4re<\/strong>. Das ist a) professionell und b) ist es f\u00fcr k\u00fcnftige Leser\/Kunden sowieso fast unm\u00f6glich zu unterscheiden was echt ist und was nicht. Deshalb lieber auf Nummer sicher gehen.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;780px&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;780px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;36&#8243; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||70px|&#8221; text_font_size_tablet=&#8221;26&#8243; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]Wollen Sie unsere Beitr\u00e4ge vor der Ver\u00f6ffentlichung erhalten?<br \/>\nAbonnieren Sie unseren Newsletter.<br \/>\n[\/et_pb_text][et_pb_contact_form captcha=&#8221;off&#8221; email=&#8221;newsletter@respondelligent.com&#8221; custom_message=&#8221;Google My Business: so wird Ihr Gesch\u00e4ft schneller gefunden||et_pb_line_break_holder||%%E-mail_Address%% %%First_Name%%&#8221; success_message=&#8221;Thank you for subscribing&#8221; module_id=&#8221;et_pb_contact_form_1&#8243; _builder_version=&#8221;4.16&#8243; _unique_id=&#8221;b5ccef38-eae1-4e60-8db1-810d09316b25&#8243; 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button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;\/wp-content\/uploads\/2017\/04\/Natalia.png&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;top&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Sans||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>\u00dcber die Autorin<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Sans||||&#8221; text_font_size=&#8221;16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]Natalia schreibt mit Ihrer ganzen Passion und Kreativit\u00e4t nicht nur Antworten f\u00fcr unsere Kunden, sondern k\u00fcmmert sich auch um das hauseigene Online Marketing. Sie unterst\u00fctzt unsere Kunden beim Managen Ihrer Online Bewertungen und teilt auf unserem Blog Ihr Fachwissen aus der Branche und &#8220;Best Practice&#8221; aus dem Tagesgesch\u00e4ft.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lernen Sie, wie Sie mit Google My Business-Eintrag schneller gefunden werden von Ihren Kunden und was gegen Fake-Reviews unternommen werden kann.<\/p>\n","protected":false},"author":2,"featured_media":25882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48,27],"tags":[],"class_list":["post-25964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business","category-local-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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