{"id":26273,"date":"2021-09-09T20:48:34","date_gmt":"2021-09-09T18:48:34","guid":{"rendered":"https:\/\/respondelligent.com\/?p=26273\/"},"modified":"2023-12-08T13:45:16","modified_gmt":"2023-12-08T12:45:16","slug":"google-posts-fuer-restaurants","status":"publish","type":"post","link":"https:\/\/respondelligent.com\/de\/google-posts-fuer-restaurants\/","title":{"rendered":"Google Posts f\u00fcr Restaurants"},"content":{"rendered":"

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GOOGLE TIPPS & TRICKS<\/p>\n

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Google Posts f\u00fcr Restaurants<\/h1>\n

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Google Posts f\u00fcr Restaurants<\/h1>\n

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Google Posts f\u00fcr Restaurants<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _dynamic_attributes=”content” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”20px” text_letter_spacing=”7px” header_font=”||||||||” text_orientation=”center” custom_margin=”||25px” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_letter_spacing_tablet=”” text_letter_spacing_phone=”4px” text_letter_spacing_last_edited=”on|phone” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

(first published on June 28, 2018)<\/p>\n

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(erste Version ver\u00f6ffentlicht am 22.07.2017)<\/p>\n

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(erste Version ver\u00f6ffentlicht am 22.07.2017)<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _dynamic_attributes=”content” text_font=”Century Gothic Regular|700|||||||” text_text_color=”#00B0DC” text_font_size=”15px” text_orientation=”center” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9hdXRob3IiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiIiLCJhZnRlciI6IiwgRm91bmRlciIsIm5hbWVfZm9ybWF0IjoiZGlzcGxheV9uYW1lIiwibGluayI6Im9mZiIsImxpbmtfZGVzdGluYXRpb24iOiJhdXRob3JfYXJjaGl2ZSJ9fQ==@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_margin=”0px||0px||true” custom_padding=”0px||0px||true” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/07\/wordcloud_google_post-1.png” alt=”Google_posts_title_picture” title_text=”Google_posts_for_local_businesses” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|phone” _builder_version=”4.16″ animation_style=”fade” animation_duration=”500ms” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Intro” _builder_version=”4.16″ custom_padding=”25px||25px||false” custom_padding_tablet=”10px||0px||false|false” custom_padding_phone=”” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” padding_top_bottom_link_1=”true” _builder_version=”4.16″ custom_padding=”0px||0px||true” custom_padding_tablet=”” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”0px||0px|” custom_padding_tablet=”||20px” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font_size=”16px” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

G<\/span><\/strong>oogle Posts wurden 2017 eingef\u00fchrt, um lokalen Unternehmen dabei zu helfen, den Traffic auf ihre Webseiten zu steigern und ihre Google Business-Eintr\u00e4ge attraktiver zu machen. Seitdem hat Google viele \u00c4nderungen an den Beitr\u00e4gen und deren Funktionalit\u00e4t vorgenommen. In diesem Artikel finden Sie aktuelle Informationen zu den Google Posts inklusive unserer Tipps.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”What are posts for” _builder_version=”4.16″ custom_padding=”25px||25px||false” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”0px||0px||true” custom_padding=”0px||0px||true” custom_padding_tablet=”0px||0px||false” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font_size=”16px” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” header_font_tablet=”” header_font_phone=”” header_font_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Welchen Nutzen haben die Google Posts?<\/b><\/h2>\n

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Restaurants k\u00f6nnen die Google Posts als einen zus\u00e4tzlichen Werbekanal nutzen. Mit solch kompakten Posts, wie wir sie heute vor allem von Sozialen Netzwerken gew\u00f6hnt sind, lassen sich ideal Events, neue Gerichte oder spezielle Angebote kommunizieren<\/strong>.<\/p>\n

Sie k\u00f6nnen so zum Beispiel eine Neuer\u00f6ffnung, das t\u00e4glich wechselnde Mittagsmenu, Spezialangebote oder einfach “nur” ein tolles Foto Ihres Betriebs kommunizieren. Unten sehen Sie zwei Beispiele, wie die Google Posts ideal umgesetzt werden k\u00f6nnen.<\/p>\n

\"Google<\/p>\n

Wichtig bei den Google Posts ist nat\u00fcrlich auch der Fakt, dass diese zu Ihrer Homepage gelinkt sind. Das heisst, Sie k\u00f6nnen mehr Traffic auf Ihre Seite generieren und so zum Beispiel mehr Leute f\u00fcr Ihren Newsletter begeistern oder gar Reservationen abschliessen.<\/p>\n

Tipp<\/strong>: wie immer f\u00fcr Promos im Netz, nutzen Sie spezielle Links die Sie tracken<\/strong> k\u00f6nnen. So k\u00f6nnen Sie immer feststellen, welcher Post wie gut funktioniert hat und von da aus weitermachen.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.16″ custom_margin=”0px||0px||true” custom_margin_tablet=”30px||||false|false” custom_margin_phone=”30px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”25px|0px|25px|0px|true|false” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font_size=”16px” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” header_font_tablet=”” header_font_phone=”” header_font_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Sind alle lokale Unternehmen berechtigt, Google-Beitr\u00e4ge zu erstellen?<\/strong><\/h2>\n

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Leider haben nicht alle Unternehmenstypen Zugriff auf Google-Beitr\u00e4ge. Zu diesen Kategorien geh\u00f6ren beispielsweise Camping, Casino, Hotel, Ferienwohnung und Weinladen.<\/p>\n

K\u00fcrzlich wurde ein Google-Beitrag in einem Hoteleintrag in den USA bemerkt. Die Funktion wurde jedoch f\u00fcr die meisten Hotel-Eintr\u00e4ge nicht eingef\u00fchrt.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”How to create Google posts” _builder_version=”4.16″ custom_padding=”25px||25px||false” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”0px||0px||true” custom_margin_tablet=”30px||||false|false” custom_margin_phone=”30px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true” custom_padding_tablet=”0px||0px||false” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font_size=”16px” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” header_font_tablet=”” header_font_phone=”” header_font_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Wie erstellen Sie Google Posts und wo werden diese angezeigt?<\/strong><\/h2>\n

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Sie k\u00f6nnen die Posts direkt in Ihrem Konto von Google Unternehmensprofil<\/span><\/a>\u00a0erstellen. Wenn Sie in Ihrem Konto mehre Standorte managen, w\u00e4hlen Sie zuerst den Standort aus, f\u00fcr den Sie einen Post erstellen wollen.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/07\/create_google_post.png” alt=”Google_posts_interface” title_text=”create_google_post” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” _builder_version=”4.16″ custom_margin=”0px||0px||true” custom_padding=”25px|0px|25px|0px|true|false” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”” content_phone=”<\/p>\n

Choose the option Create post <\/strong>or click on Posts <\/strong>from the menu and choose one of the available options: \u201cCOVID-10 update\u201d, \u201cUpdate\u201d, \u201cEvent\u201d, \u201cOffer\u201d, or \u201cProduct\u201d. A new window will appear where you can upload a photo or video and write your post.<\/p>\n

It is possible to add a call-to-action button, for example, \u201cBook\u201d or \u201cSign up\u201d leading directly to your website. It is a good idea to add UTM parameters to the URL in order to track conversions.<\/p>\n

When creating an \u201cEvent\u201d or \u201cOffer\u201d, you can choose the start and end date, which will define how long your post will stay live.<\/p>\n

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Klicken Sie auf Beitrag erstellen <\/strong>oder im Menu auf Posts<\/strong> und dann w\u00e4hlen Sie eine der verf\u00fcgbaren Optionen: “Update zu COVID-19”, “Neuigkeiten”, “Event” oder “Angebot”. In dem neuen Fenster k\u00f6nnen Sie einen Text schreiben und ein Bild ausw\u00e4hlen.<\/p>\n

Dann hat man auch noch die M\u00f6glichkeit einen Call-to-Action Knopf hinzuzuf\u00fcgen – dies empfehlen wir sehr, da man diesen mit der Webseite verkn\u00fcpfen kann. Es ist auch sinnvoll, der URL UTM-Parameter hinzuzuf\u00fcgen, um Conversions zu verfolgen.<\/p>\n

Beim Erstellen eines \u201eEvents\u201c oder \u201eAngebots\u201c k\u00f6nnen Sie das Start- und Enddatum ausw\u00e4hlen, das definiert, wie lange Ihr Beitrag live bleibt.<\/p>\n

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Bevor Sie dann den Post live schalten, k\u00f6nnen Sie ihn in der Vorschau anschauen.<\/p>\n

Die Posts kann man \u00fcbrigens auch einfach von unterwegs erstellen mit der iOS oder Android App von Google Unternehmensprofil<\/span> sowie aus Google Maps und der Suche. Stellen Sie sicher, dass Sie mit dem Konto angemeldet sind, mit dem Sie sich bei Google Unternehmensprofil<\/span> anmelden.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/07\/write_google_post.png” alt=”Create_new_Google_post” title_text=”Google_posts_for_local_businesses” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”0px||0px||true” custom_padding=”0px||0px||true” custom_padding_tablet=”0px||0px||false” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font_size=”16px” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” header_font_tablet=”” header_font_phone=”” header_font_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Sobald Sie den Post live geschaltet haben, erscheint er bei Ihrem Suchresultat auf Google und Google Maps.<\/p>\n

\"Google<\/p>\n

 <\/p>\n

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Nutzer sehen jeweils den neusten Post zuerst – die \u00e4lteren werden im Karussell-Format (bis 10 Posts) angezeigt. Google-Beitr\u00e4ge liefen fr\u00fcher nach 7 Tagen ab. Mit einem aktuellen Update sind Google-Beitr\u00e4ge mehr als 7 Tage im Knowledge Panel des Restaurants sichtbar, was ihnen mehr Sichtbarkeit verleiht.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.16″ custom_margin=”0px||0px||true” custom_margin_tablet=”30px||||false|false” custom_margin_phone=”30px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”25px|0px|25px|0px|true|false” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font_size=”16px” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” header_font_tablet=”” header_font_phone=”” header_font_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Welche Fotos und Videos k\u00f6nnen zu Google-Beitr\u00e4gen hinzugef\u00fcgt werden?<\/strong><\/h2>\n

[\/et_pb_text][et_pb_text content_tablet=”” content_phone=”<\/p>\n

Choose the option Create post <\/strong>or click on Posts <\/strong>from the menu and choose one of the available options: \u201cCOVID-10 update\u201d, \u201cUpdate\u201d, \u201cEvent\u201d, \u201cOffer\u201d, or \u201cProduct\u201d. A new window will appear where you can upload a photo or video and write your post.<\/p>\n

It is possible to add a call-to-action button, for example, \u201cBook\u201d or \u201cSign up\u201d leading directly to your website. It is a good idea to add UTM parameters to the URL in order to track conversions.<\/p>\n

When creating an \u201cEvent\u201d or \u201cOffer\u201d, you can choose the start and end date, which will define how long your post will stay live.<\/p>\n

” content_last_edited=”on|phone” _builder_version=”4.16″ text_font_size=”16px” custom_margin=”0px||” custom_margin_tablet=”20px|||” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Sie sehen, Google Posts zu kreieren ist wirklich sehr einfach – stellen Sie einfach sicher, dass Sie gute Bilder verwenden. DIe Bilder sollten im JPG- oder PNG-Format vorliegen, ein Seitenverh\u00e4ltnis von 4:3 wird empfohlen.<\/p>\n

Google-Beitr\u00e4ge unterst\u00fctzen auch Videos. Die folgende Dateiformate sind akzeptiert: AVI, MP4, MOV, FLV, WMV, MPG, M4V, MKV, M2TS und MTS. Die Videos sollten nicht l\u00e4nger als 30 Sekunden sein.<\/p>\n

Es ist m\u00f6glich, bis zu 10 Fotos oder Videos<\/strong> in einem Google-Beitrag hinzuzuf\u00fcgen. Alle hochgeladenen Medien m\u00fcssen die folgenden Gr\u00f6ssenanforderungen erf\u00fcllen:<\/p>\n

    \n
  • Mindestens 400\u00a0\u00d7 300\u00a0Pixel und 10\u00a0KB Dateigr\u00f6\u00dfe<\/li>\n
  • H\u00f6chstens 10.000 \u00d7 10.000 Pixel und 25 MB Dateigr\u00f6\u00dfe (100 MB f\u00fcr Videos)<\/li>\n<\/ul>\n

    Tipp:<\/strong> Es ist besser, keine Stockfotos f\u00fcr Ihre Beitr\u00e4ge zu verwenden. Einzigartige Fotos schneiden normalerweise besser ab und bringen mehr Klicks.<\/p>\n

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    Wie haben Sie Ihre Google Posts bis jetzt eingesetzt oder haben Sie schon interessante Beobachtungen gemacht, welche hier nicht erw\u00e4hnt wurden? Wir freuen uns \u00fcber Ihre Kommentare.<\/p>\n

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    Natalia ist Co-Founder von\u00a0re:spondelligent<\/strong>. Sie unterst\u00fctzt unsere Kunden beim Managen Ihrer Online Bewertungen und teilt auf unserem Blog Ihr Fachwissen aus der Branche und \u201eBest Practice\u201c aus dem Tagesgesch\u00e4ft.<\/p>\n

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    Restaurants k\u00f6nnen mit Google Posts aktuelle Meldungen (Bilder und Texte) posten. So kann man zum Beispiel Events oder Mittagsmenus noch bekannter machen.<\/p>\n","protected":false},"author":2,"featured_media":26264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[],"class_list":["post-26273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business"],"yoast_head":"\nGoogle Posts f\u00fcr Restaurants - Promoten Sie Ihren Betrieb noch einfacher<\/title>\n<meta name=\"description\" content=\"Restaurants k\u00f6nnen mit Google Posts aktuelle Meldungen (Bilder und Texte) posten. 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