{"id":27549,"date":"2018-04-08T13:39:50","date_gmt":"2018-04-08T11:39:50","guid":{"rendered":"https:\/\/respondelligent.com\/?p=27549"},"modified":"2023-12-11T15:20:07","modified_gmt":"2023-12-11T14:20:07","slug":"google-unternehmensbeschreibung","status":"publish","type":"post","link":"https:\/\/respondelligent.com\/de\/google-unternehmensbeschreibung\/","title":{"rendered":"Schreiben Sie auf Google Business Eintrag Ihre Unternehmensbeschreibung"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” disabled_on=”on|on|off” _builder_version=”4.16″ height=”20px” global_colors_info=”{}”] 
\n[\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”PT Sans|on|||” text_text_color=”#bcbcbc” text_letter_spacing=”2px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”||0px|” custom_padding=”||0px|” global_colors_info=”{}”]GRATIS GOOGLE TIPPS & TRICKS<\/p>\n

 
\n[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ text_font=”PT Sans||||” text_text_color=”#1d1d1d” text_line_height=”1.1em” header_font=”PT Sans||||” header_text_color=”#000000″ header_font_size=”48px” header_line_height=”1.1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”660px” module_alignment=”center” custom_margin=”18px||80px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” header_font_size_tablet=”30px” header_font_size_phone=”19px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\u00a0Unternehmensbeschreibung auf Google Business Profil<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#f7f7f4″ custom_padding=”0px|||” custom_padding_tablet=”0px|||” padding_mobile=”on” global_colors_info=”{}”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/04\/Natalia.png” show_bottom_space=”off” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”-48px|||” border_style=”solid” animation=”off” sticky=”on” global_colors_info=”{}”] 
\n[\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”PT Sans||||” text_text_color=”#323232″ text_font_size=”18″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”14px||0px|” border_style=”solid” global_colors_info=”{}”]Natalia Zaugg<\/strong><\/span>, Founder
\n[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Sans|on|||” text_text_color=”#363636″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”0px|||” global_colors_info=”{}”]8. April 2018 (updated am 12. August 2018)<\/p>\n

 
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”24″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” module_alignment=”left” custom_margin=”40px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

G<\/span><\/strong>oogle hat k\u00fcrzlich die M\u00f6glichkeit reaktiviert, einen Beschrieb seines eigenen Unternehmens beim Google Business Eintrag zu hinterlegen. Lernen Sie in diesem Artikel wie es geht und welche Nutzen es f\u00fcr Ihren Betrieb bietet.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”PT Sans|on|||” header_text_color=”#000000″ module_alignment=”left” global_colors_info=”{}”]<\/p>\n

Wie sieht die Funktion Unternehmensbeschreibung aus?<\/strong><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” module_alignment=”left” custom_margin=”30px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

W\u00e4hlen Sie in Ihrem Google Business Dashboard links das Men\u00fc “Info”<\/strong> aus und klicken Sie dann auf “Beschreibung des Unternehmens hinzuf\u00fcgen”<\/strong>. Sie haben nun die M\u00f6glichkeit Ihr Restaurant oder Hotel im Detail zu beschreiben.<\/p>\n

Schreiben Sie vor allem \u00fcber Informationen, welche Ihre potentiellen G\u00e4ste interessieren k\u00f6nnte.<\/strong> Als Restaurant zum Beispiel \u00fcber Ihre Geschichte, die Eigent\u00fcmer, das Angebot und Ihre Spezialit\u00e4ten. Aber auch Vorteile wie Parkm\u00f6glichkeiten oder die Gartenterrasse passen gut. Wenn Sie mehrere Restaurants haben, erw\u00e4hnen Sie diese zum Schluss.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/04\/Google_My_Business_Description_Interface.png” alt=”Why You Should Add Description to Your Google My Business Listing” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”] 
\n[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”2″ padding_mobile=”on” column_padding_mobile=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”50px|||” custom_padding_tablet=”17px|||” custom_padding_phone=”” custom_width_px=”830px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#aeaeac” disabled_on=”off” _builder_version=”4.16″ custom_css_main_element=”width:130px;” hide_on_mobile=”off” global_colors_info=”{}”] 
\n[\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||on||” text_text_color=”#363636″ text_font_size=”16″ text_line_height=”1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”130px” module_alignment=”left” custom_margin=”20px||0px|” global_colors_info=”{}”]Google gibt Ihnen zus\u00e4tzlichen Platz um mit Ihren (potentiellen) G\u00e4ste zu kommunizieren.
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/04\/Google_My_Business_Description_Feature.png” alt=”Why You Should Add Description to Your Google My Business Listing” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”fade” animation_duration=”500ms” global_colors_info=”{}”] 
\n[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#363636″ text_font_size=”20px” text_line_height=”1.5em” header_font=”PT Sans||||” header_text_color=”#000000″ module_alignment=”left” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]F\u00fcr Ihre Unternehmensbeschreibung stellt Ihnen Google 750 Zeichen zur Verf\u00fcgung. Der Text unterliegt nat\u00fcrlich den Richtlinien<\/a> von Google und sollte, wie jeder Content, korrekt und relevant f\u00fcr Ihre G\u00e4ste sein.<\/p>\n

Schreiben Sie zudem keinen Text, der nur aus Keywords besteht und fokussieren Sie sich nicht auf Promotionen. Es ist zudem nicht gestattet Links einzuf\u00fcgen.
\nSobald Sie den Text gespeichert haben, kann es bis drei Tage dauern, bis er von Google freigeschaltet und publiziert wird.
\n[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ text_font=”PT Serif||||||||” text_font_size=”20px” custom_margin=”30px||30px|” global_colors_info=”{}”]<\/p>\n

Weitere interessante Artikel zum Thema: Google Posts f\u00fcr Restaurants<\/a> und\u00a0Google Frage & Antwort Funktion<\/a>.<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” module_alignment=”left” custom_margin=”30px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]Nachdem Ihre Unternehmensbeschreibung genehmigt und publiziert wurde, finden Sie sie im unteren Teil Ihres Google Eintrags (Google Knowledge Panel). Hier ein Beispiel von einem Restaurant, dass die Funktion bereits nutzt:
\n[\/et_pb_text][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/04\/Google_My_Business_Description_Frontend.png” alt=”Why You Should Add Description to Your Google My Business Listing” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”] 
\n[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”PT Sans|on|||” header_text_color=”#000000″ module_alignment=”left” global_colors_info=”{}”]<\/p>\n

Warum hilft Ihnen die neue Funktion?<\/strong><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ text_font=”PT Serif||||||||” text_text_color=”#363636″ text_font_size=”20px” text_line_height=”1.5em” global_colors_info=”{}”]Die Funktion ist in dieser Form momentan nicht f\u00fcr Hotels verf\u00fcgbar. Wenn Sie aber ein Restaurant f\u00fchren, empfehlen wir Ihnen diese Funktion unbedingt zu nutzen.
\nSie erhalten mehr Platz beim Google Suchresultat und k\u00f6nnen relevanten Inhalt \u00e4usserst prominent mit (potentiellen) G\u00e4sten teilen. Die Beschreibung hat keinen Einfluss auf Ihr Ranking<\/strong> bei Google, hilft aber, dass Sie sich von Mitbewerbern abheben k\u00f6nnen und sich G\u00e4ste f\u00fcr Ihren Betrieb entscheiden. Mehr guten und prominenten Content = mehr G\u00e4ste!<\/strong>
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ header_font=”PT Sans|on|||” header_text_color=”#000000″ module_alignment=”left” global_colors_info=”{}”]<\/p>\n

Update der Men\u00fc-Funktion auf Google Business Profil<\/strong><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ text_font=”PT Serif||||||||” text_text_color=”#363636″ text_font_size=”20px” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

Was f\u00fcr einige Branchen (u. a. Betriebe im Gesundheits- und Sch\u00f6nheitsbereich) und L\u00e4nder schon l\u00e4nger m\u00f6glich war, geht nun auch f\u00fcr Restaurants in Deutschland, \u00d6sterreich und der Schweiz<\/a>: Sie k\u00f6nnen<\/strong> Ihr Men\u00fc direkt in Google Business Profil erfassen.
<\/strong>Bei Hotels werden solche Informationen direkt von Metasuchmaschinen oder der offiziellen Webseite \u00fcbernommen.<\/p>\n

Wie die neue Funktion “Unternehmensbeschreibung”, ist die Men\u00fc-Funktion unter “Info” verf\u00fcgbar und wird dann bei Ihrem Google-Eintrag angezeigt.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/04\/Speisekarte_GMB.png” alt=”Why You Should Add Description to Your Google My Business Listing” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”] 
\n[\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#363636″ text_font_size=”20px” text_line_height=”1.5em” global_colors_info=”{}”]Die Men\u00fc-Funktion zeigt einem breiten Publikum gleich bei Ihrem Google-Eintrag das wichtigste in Ihrem Restaurant, Ihre Gerichte.\u00a0Nutzen Sie diesen \u00e4usserst prominenten Ort, um Ihre Speisen zu promoten.<\/strong> Gerade f\u00fcr alle Mobile-Nutzer ein wichtiger Touchpoint, um Laufkundschaft zu gewinnen. Diese Informationen haben bis anhin immer zu einer h\u00f6heren Conversion-Rate gef\u00fchrt.<\/p>\n

Sollten Ihre Informationen von einem Drittanbieter als Datenquelle bereits angezeigt werden, m\u00fcssen Sie nichts unternehmen. Falls diese Angaben jedoch falsch sein sollten, melden Sie sich bitte direkt beim Urheber der Daten oder beim\u00a0Support<\/a>\u00a0von Google.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|0px|27px|0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” module_alignment=”left” custom_margin=”46px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Haben Sie bereits Erfahrungen gemacht mit diesen oder anderen (neuen) Funktionen auf Google Business Profil? Wir sind gespannt auf Ihre Tipps oder Fragen.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”780px” use_custom_width=”on” custom_width_px=”780px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”Wie gut ist Ihr Betrieb?” button_url=”https:\/\/respondelligent.com\/rescore\/” button_text=”Finden Sie Ihren reScore heraus” _builder_version=”4.16″ header_font=”|700|||||||” header_text_color=”#ffffff” body_text_color=”#ffffff” background_image=”https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/01\/reScore_CTA_Banner.png” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#fac405″ button_border_color=”#fac405″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n

Wir berechnen einen objektiven Messwert Ihrer Online-Reputation auf Grund Ihrer Kundenbewertungen.<\/h5>\n

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\u00dcber die Autorin<\/strong><\/h3>\n

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Vergr\u00f6ssern Sie Ihr Google Suchresultat mit der neuen Funktion “Unternehmensbeschreibung” in Google My Business – es kostest nicht!<\/p>\n","protected":false},"author":2,"featured_media":27464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[],"class_list":["post-27549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business"],"yoast_head":"\nSchreiben Sie auf Google My Business Ihre Unternehmensbeschreibung<\/title>\n<meta name=\"description\" content=\"Vergr\u00f6ssern Sie Ihr Google Suchresultat mit der neuen Funktion "Unternehmensbeschreibung" in Google My Business - es kostest nicht!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/respondelligent.com\/de\/google-unternehmensbeschreibung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schreiben Sie auf Google My Business Ihre Unternehmensbeschreibung\" \/>\n<meta property=\"og:description\" content=\"Vergr\u00f6ssern Sie Ihr Google Suchresultat mit der neuen Funktion "Unternehmensbeschreibung" in Google My Business - 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