[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” disabled_on=”on|on|off” _builder_version=”4.16″ height=”20px” global_colors_info=”{}”]
\n[\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”PT Sans|on|||” text_text_color=”#bcbcbc” text_letter_spacing=”2px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”||0px|” custom_padding=”||0px|” global_colors_info=”{}”]GRATIS TIPPS & TRICKS
\n[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Sans||||” text_text_color=”#1d1d1d” text_font_size=”72″ text_line_height=”1.1em” header_font=”PT Sans||||” header_text_color=”#000000″ header_font_size=”72px” header_line_height=”1.1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”660px” module_alignment=”center” custom_margin=”18px||80px|” text_font_size_tablet=”52″ text_font_size_phone=”” text_font_size_last_edited=”on|phone” header_font_size_tablet=”52px” header_font_size_phone=”42px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#f7f7f4″ custom_padding=”0px|||” custom_padding_tablet=”0px|||” padding_mobile=”on” global_colors_info=”{}”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”\/wp-content\/uploads\/2017\/05\/alex_blog.png” show_bottom_space=”off” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”-48px|||” animation=”off” sticky=”on” global_colors_info=”{}”] Wir k\u00f6nnen aber diverse Massnahmen aus der Praxis runterbrechen und Werte mitgeben, damit sich Ihre Marketingaufwendungen besser messen lassen. [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” header_font=”PT Sans|on|||” header_text_color=”#000000″ module_alignment=”left” custom_margin=”30px|||” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n Wir unterscheiden den Erfolg von Reviews in zwei essentielle Teile:<\/p>\n 1) im Internet gefunden<\/strong> werden und [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” header_font=”PT Sans|on|||” header_text_color=”#000000″ module_alignment=”left” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]Bei einer Untersuchung von 100’000 Betrieben<\/a>, konnte klar festgestellt werden, dass Reviews ein dominanter Faktor beim lokalen Suchresultat auf Google sind. Sie brauchen also, vor allem auch auf Google selbst: neue<\/strong>, viele<\/strong> und gute Reviews<\/strong> um vor Ihrem Mitbewerber zu landen.<\/p>\n Wenn Sie gut platziert sind auf Google, ist es erwiesen<\/a>, dass Leute mehr Zeit damit verbringen, sich mit Ihrem Betrieb auseinanderzusetzen, respektive dann auch zu buchen.<\/p>\n Reviews auf anderen Seiten, zum Beispiel TripAdvisor, sowie\u00a0weiterf\u00fchrende SEO-Massnahmen<\/a> helfen, Ihre Online-Reputation und Ihr Ranking weiter positiv zu beeinflussen.<\/p>\n Wichtig: Suchen Sie die 2-4 wichtigsten Bewertungsseiten f\u00fcr Ihren Betrieb<\/a> und fokussieren Sie sich darauf. Impact 1a: sehr hoch –> je nach Betrieb 2-19 Buchungen mehr pro Monat<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” header_font=”PT Sans|on|||” header_text_color=”#000000″ module_alignment=”left” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Google investiert viel, damit die Suchresultate noch relevanter werden und potentielle Kunden bereits auf der ersten Suchresultateseite (S<\/strong>earch E<\/strong>ngine R<\/strong>esult P<\/strong>age) eine Entscheidung treffen k\u00f6nnen \u2013 ohne einen Klick auf Ihre Firmen-Homepage<\/u>.<\/strong><\/p>\n Der Google Business-Eintrag bestimmt zu einem grossen Teil, was im sogenannten Knowledge Panel steht.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/09\/knowledge-panel.png” alt=”PPC_for_local_business” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”] Wenn Sie sich das Knowledge Panel genau anschauen, merken Sie schnell, wie viel Platz es auf der ersten Seite von Google einnimmt und vor allem, wie viel Content Sie aktiv beeinflussen k\u00f6nnen. Nutzen Sie diese M\u00f6glichkeiten, sie sind alle kostenlos.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#e02b20″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Impact 1b: hoch –><\/strong> je nach Betrieb 2-9 Buchungen mehr pro Monat<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”27px|0px|0|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” header_font=”PT Sans|on|||” header_text_color=”#000000″ module_alignment=”left” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Vertrauen ist alles, vor allem bei G\u00e4sten, die Sie nicht pers\u00f6nlich kennen. Vier von f\u00fcnf TripAdvisor-Nutzer haben gesagt<\/a>, dass Sie einem Betrieb mehr vertrauen, wenn Bewertungen beantwortet werden.<\/p>\n Management-Antworten sind f\u00fcr Sie ein relevanter Marketingkanal. Sie bestimmen den Content bei einem hoch relevanten Touchpoint.<\/strong><\/p>\n Neue G\u00e4ste sehen auf einen Blick,\u00a0wie sie bei Ihnen behandelt werden. Ausserdem k\u00f6nnen Sie bei positiven Reviews Ihre USPs bewerben.<\/a> Auch Google selbst empfiehlt die Reviews zu beantworten<\/a> \u2013 nicht grundlos.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Impact 2a: mittel-hoch –><\/strong> je nach Betrieb 1-7 Buchungen mehr pro Monat<\/strong><\/span><\/em><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]Wichtig: <\/em>qualitative Gr\u00fcnde<\/em><\/a> um seine G\u00e4ste auch online ernst zu nehmen und durch clevere Analysen seinen Betrieb zu verbessern, sind hier nicht abgebildet, spielen aber mindestens die gleich wichtige Rolle.<\/em> “Online-Bewertungen und die passenden Antworten beeinflussen Ihre potentiellen G\u00e4ste massiv\u201d<\/p>\n [\/et_pb_text][et_pb_divider color=”#aeaeac” disabled_on=”off” _builder_version=”4.16″ hide_on_mobile=”off” global_colors_info=”{}”] [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]Wie bereits unter Punkt 1a) geschrieben, ist es wichtig neue, viele und gute Reviews zu erhalten. Dies aber nicht nur in Bezug auf Ihr Suchresultat, sondern auch die Conversion-Rate.<\/p>\n G\u00e4ste lieben die Meinungen anderer G\u00e4ste.<\/strong> So schl\u00e4gt Google einem bei der Hotelsuche z. B. vor, gleich nur Hotels mit einem Rating >4.0 anzuzeigen. Ausserdem gaben G\u00e4ste an, dass Sie die h\u00f6chste Kaufabsicht bei Betrieben<\/a> mit einem Rating von 4.2 \u2013 4.5 haben. Auch Harvard belegte mit seiner Studie<\/a>, dass jeder zus\u00e4tzliche Stern bei yelp dem Betrieb ein Umsatzwachstum von 5-9% bescherte. Impact: sehr hoch –><\/strong> je nach Betrieb 2-19 Buchungen mehr pro Monat<\/strong><\/em><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]Wichtig: <\/em>Bereits eine negative Review auf der ersten Seite des SERP kann Ihnen bis 21.9% Kunden kosten<\/em><\/a>. Diese Werte sind\u00a0 bereits eingeflossen.<\/em><\/p>\n Zusatz: Sie m\u00fcssen es Ihren potentiellen G\u00e4sten mit einem guten Reservationssystem<\/strong> einfach machen, auch wirklich zu buchen. <\/em> [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]Wir sind uns bewusst, dass Online-Massnahmen und -Reviews nur einen Teil Ihres Erfolgs darstellen, aber dieser wird immer wie wichtiger. So vertrauen bereits heute 85% der G\u00e4ste Reviews gleich viel wie pers\u00f6nlicher Empfehlung<\/a>, Tendenz steigend.
\n[\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”PT Sans||||” text_text_color=”#323232″ text_font_size=”18″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”14px||0px|” border_style=”solid” global_colors_info=”{}”]Alexander Zaugg<\/strong><\/span>, Founder
\n[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Sans|on|||” text_text_color=”#363636″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”0px|||” global_colors_info=”{}”]17. September 2018
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”24″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” module_alignment=”left” custom_margin=”40px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]In den letzten Jahren hat die Wichtigkeit von Online-Bewertungen stetig zugenommen. G\u00e4ste vertrauen anderen G\u00e4sten (Social Proof) immer wie mehr, wenn es um die Entscheidung f\u00fcr die n\u00e4chste Hotelbuchung oder das n\u00e4chste Abendessen geht. Ein aktives Review-Management braucht aber auch Ressourcen und so wollen wir hier aufzeigen, was Ihnen die Investition bringt.<\/strong>
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” header_font=”PT Sans|on|||” header_text_color=”#000000″ module_alignment=”left” text_font_size_tablet=”18px” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]Gleich vorneweg, eine Zahl, die f\u00fcr jedes Restaurant, Hotel oder anderen Betrieb gilt, gibt es nicht. Daf\u00fcr sind Faktoren wie Gr\u00f6sse, Standort, Mitbewerber, Branche etc. zu verschieden und zu wichtig.<\/p>\n
\n[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#e02b20″ text_font_size=”20px” text_line_height=”1.5em” header_font=”PT Sans|on|||” header_text_color=”#000000″ module_alignment=”left” custom_margin=”30px|||” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]Die Angaben basieren einerseits auf Erfahrungswerten unserer Kunden, andererseits aus breitangelegten Studien. Die Werte sind pro Betrieb sehr unterschiedlich und je nach M\u00f6glichkeiten nicht kumulierbar. Ausserdem sind folgende Werte bereits ber\u00fccksichtigt:<\/em><\/p>\n\n
\n<\/em><\/li>\n
\n2) dann auch gebucht\/besucht werden<\/strong><\/p>\n1a) Besseres Google-Ranking<\/strong><\/h2>\n
\n[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#e02b20″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n1b) Conversion direkt via Google (SERP)<\/strong><\/h2>\n
\n[\/et_pb_image][et_pb_text _builder_version=”4.21.0″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n\n
\n
2a) Antworten auf Reviews<\/strong><\/h2>\n
Sie gewinnen also Neukunden, erh\u00f6hen die Frequenz bestehender und verbessern nebenbei Ihr Google-Ranking<\/strong> – nachweislich.<\/p>\n
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”50px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#aeaeac” disabled_on=”off” _builder_version=”4.16″ hide_on_mobile=”off” global_colors_info=”{}”]
\n[\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”32″ text_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”900px” module_alignment=”left” custom_margin=”16px||30px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
\n[\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”62px|0px|27px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” header_font=”PT Sans|on|||” header_text_color=”#000000″ module_alignment=”left” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n2b) Mehr und neue positive Reviews<\/strong><\/h2>\n
\n[\/et_pb_text][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/09\/Google-Hotels-new.png” alt=”PPC_for_local_business” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”]
\n[\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”] <\/p>\n
\n[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”53px|0px|27px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” header_font=”PT Sans|on|||” header_text_color=”#000000″ module_alignment=”left” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\nWie weiter f\u00fcr Ihren Betrieb?<\/strong><\/h2>\n
\n[\/et_pb_text][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/09\/Online-Reputation.png” alt=”PPC_for_local_business” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”]
\n[\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n