{"id":28242,"date":"2019-01-14T15:29:06","date_gmt":"2019-01-14T14:29:06","guid":{"rendered":"https:\/\/respondelligent.com\/hotel-experience-google\/"},"modified":"2023-12-08T15:16:27","modified_gmt":"2023-12-08T14:16:27","slug":"hotelbuchungen-google","status":"publish","type":"post","link":"https:\/\/respondelligent.com\/de\/hotelbuchungen-google\/","title":{"rendered":"Hotelbuchungen auf Google: Was gibt es Neues?"},"content":{"rendered":"

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HOTEL GRATIS TIPPS & TRICKS<\/p>\n

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Hotelbuchungen auf Google: Was gibt es Neues?<\/h1>\n

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Natalia Zaugg<\/strong><\/span>, Founder<\/p>\n

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14. Januar 2019<\/p>\n

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G<\/span><\/strong>oogle hat in der Reisebranche schon immer eine sehr wichtige Rolle gespielt. Google verf\u00fcgt nicht nur \u00fcber eine riesige Nutzerdatenbank, sondern ist auch in der Lage potentielle G\u00e4ste w\u00e4hrend der gesamten Reise anzusprechen. Damit st\u00e4rkt Google seine Position als Reiseplattform und tritt in Konkurrenz zu Online-Reiseb\u00fcros (Booking.com, Expedia, etc.) und grossen Metasuch-Anbietern (z.B. Trivago).<\/p>\n

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Der Suchriese bringt st\u00e4ndig neue Reisefunktionen auf den Markt, wie z.B. Hotel- und Flugsuche (inkl. Buchung), In-Destination-Aktivit\u00e4ten (Google Trips App<\/a>), M\u00f6glichkeiten f\u00fcr den \u00f6ffentlichen Verkehr und nat\u00fcrlich Online-Bewertungen.<\/p>\n

Auch die Erfahrung auf mobilen Ger\u00e4ten f\u00fcr die Hotelsuche hat sich weiterentwickelt und hat sich als entscheidend f\u00fcr die Positionierung des Unternehmens als universelle Reiseplattform erwiesen.<\/p>\n

Hier m\u00f6chten wir Ihnen die neuesten Funktionen rund um Hotelbuchungen zeigen, die in den letzten Monaten ver\u00f6ffentlicht wurden.<\/p>\n

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Ein neues Design f\u00fcr die Ergebnisse der Hotelsuche<\/strong><\/h2>\n

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Wenn Reisende nach einem Hotel suchen, z.B. “Hotel in M\u00fcnchen”, sehen sie einen “Hotelabschnitt”, der \u00fcber den anderen organischen Suchergebnissen erscheint und mehrere Hotels anzeigt: die Top-3 auf dem Handy und Top-4 auf dem Desktop.<\/p>\n

Bei der Desktop-Version ist es bereits in diesem Schritt m\u00f6glich nur die Hotels mit einer Bewertung von >4 zu filtern. Wenn Sie auf eine der vorgeschlagenen Optionen klicken (z. B. \u201eVon G\u00e4sten empfohlen\u201c, gelangen Sie zu einer erweiterten Ansicht der M\u00fcnchner Hotels, wo Sie die Ergebnisse nach Ihren individuellen Pr\u00e4ferenzen filtern k\u00f6nnen. Zum Beispiel nur Hotels mit kostenlosem W-Lan. Solche Funktionen verbessern die Benutzerfreundlichkeit und erm\u00f6glichen eine schnelle Buchung.<\/p>\n

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Wenn Sie in ein bestimmtes Hotel klicken, befinden Sie sich auf einer Seite, die diesem Hotel gewidmet ist, einschliesslich einer Hotelbeschreibung, Fotos, Bewertungen und der M\u00f6glichkeit, Preise zu \u00fcberpr\u00fcfen und nat\u00fcrlich direkt zu buchen.<\/p>\n

Dar\u00fcber hinaus hat Google einen Hotel Location Score eingef\u00fchrt, der die N\u00e4he zu Aktivit\u00e4ten, Transportm\u00f6glichkeiten und Flugh\u00e4fen auf der Grundlage von Google Maps-Daten widerspiegelt.<\/p>\n

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Ausserdem k\u00f6nnen Nutzer durch die offiziellen Fotos des Hotels und von anderen Reisenden bl\u00e4ttern. Im Abschnitt \u201eRezensionen\u201c ist es unter andrem m\u00f6glich, die Hotelbewertungen nach Stichworten zu durchsuchen.<\/p>\n

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Hotel-Highlight-Symbole<\/strong><\/h2>\n

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Eine besonders interessante Funktion sind die neuen Hotel-Highlight-Symbole. In der \u00dcbersicht des Google Business Eintrags sehen Sie die von Google hinzugef\u00fcgten Highlights, basierend auf Online-Bewertungsdaten <\/strong>und den Inhalten, die Sie selbst dem Eintrag hinzugef\u00fcgt haben<\/strong>.<\/p>\n

Stellen Sie sicher, dass Sie Ihren Google Business Eintrag<\/a> optimieren und viele neue und hochwertige Bewertungen erhalten<\/a>.<\/p>\n

Das Hotel im folgenden Beispiel wurde von Gesch\u00e4ftsreisenden hoch bewertet, deshalb wurde das Angebot um das Highlight Symbol “Popular with business” erweitert. Dar\u00fcber hinaus kann Google nun relevante Rezensionen und Fotos anzeigen, die von verschiedenen Websiteen (TripAdvisor, Booking.com, Expedia, etc.) stammen.<\/p>\n

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Diese Highlight-Funktion ist derzeit nur auf mobilen Ger\u00e4ten und Englisch verf\u00fcgbar.<\/p>\n

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Auf Google buchen<\/strong><\/h2>\n

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Die Schaltfl\u00e4che “Zimmer buchen” wird oben im Google Business-Eintrag eines Hotels prominent angezeigt. Google hat das Zimmerbuchungsmodul bereits anfangs 2018 auf der Google Hotels-Seite eingef\u00fchrt, aber die Neugestaltung machte die gesamte Seite attraktiver und half der Google-Buchungsfunktion, sich noch mehr hervorzuheben.<\/p>\n

Durch Anklicken des Knopfes “Zimmer buchen” gelangen die Nutzer zum Zimmerbuchungsmodul, in dem Partner wie OTAs und das Hotel selbst f\u00fcr die Platzierung bieten k\u00f6nnen. Diese werden “Hotel Ads” genannt und wir werden im n\u00e4chsten Artikel mehr dar\u00fcber berichten.<\/p>\n

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Wir halten Sie auf dem Laufenden \u00fcber die neuen Funktionen von Google f\u00fcr die Hotelsuche und -buchung. Wenn Sie Fragen oder Anmerkungen haben, hinterlassen Sie diese bitte unten.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”780px” use_custom_width=”on” custom_width_px=”780px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”Wie gut ist Ihr Betrieb?” button_url=”https:\/\/respondelligent.com\/rescore\/” button_text=”Finden Sie Ihren reScore heraus” _builder_version=”4.16″ header_font=”|700|||||||” header_text_color=”#ffffff” body_text_color=”#ffffff” background_image=”https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/01\/reScore_CTA_Banner.png” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#fac405″ button_border_color=”#fac405″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”off” button_letter_spacing__hover=”null” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null”]<\/p>\n

Wir berechnen einen objektiven Messwert Ihrer Online-Reputation auf Grund Ihrer Kundenbewertungen.<\/h5>\n

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\nWollen Sie unsere Beitr\u00e4ge vor der Ver\u00f6ffentlichung erhalten? Abonnieren Sie unseren Newsletter.<\/p>\n

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 <\/p>\n

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\u00dcber die Autorin<\/strong><\/h3>\n

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Natalia schreibt mit Ihrer ganzen Passion und Kreativit\u00e4t nicht nur Antworten f\u00fcr unsere Kunden, sondern k\u00fcmmert sich auch um das hauseigene Online Marketing. Sie unterst\u00fctzt unsere Kunden beim Managen Ihrer Online Bewertungen und teilt auf unserem Blog Ihr Fachwissen aus der Branche und \u201eBest Practice\u201c aus dem Tagesgesch\u00e4ft.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Google bringt st\u00e4ndig neue Reisefunktionen auf den Markt. Hier geben wir einen \u00dcberblick \u00fcber die neuesten Funktionen rund um Hotelbuchungen.<\/p>\n","protected":false},"author":2,"featured_media":28231,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-28242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotels"],"yoast_head":"\nHotelbuchungen auf Google: Was gibt es Neues? | re:spondelligent<\/title>\n<meta name=\"description\" content=\"Google bringt st\u00e4ndig neue Reisefunktionen auf den Markt. 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