{"id":28503,"date":"2019-04-06T17:42:14","date_gmt":"2019-04-06T15:42:14","guid":{"rendered":"https:\/\/respondelligent.com\/?p=28503"},"modified":"2020-04-07T22:37:22","modified_gmt":"2020-04-07T20:37:22","slug":"online-reviews-und-instagram","status":"publish","type":"post","link":"https:\/\/respondelligent.com\/de\/online-reviews-und-instagram\/","title":{"rendered":"Reviews und Instagram: Eine spannende Erg\u00e4nzung"},"content":{"rendered":"

[et_pb_section bb_built=”1″ _builder_version=”3.19.3″ custom_padding=”0px|0px|0px|0px|false|false” next_background_color=”#000000″][et_pb_row admin_label=”Row” custom_padding=”5px|0px|27px|0px|false|false” _builder_version=”3.19.3″][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.19.3″ text_font=”|800|||||||” text_text_color=”#b3b3b3″ text_font_size=”15px” text_font_size_last_edited=”on|tablet” text_letter_spacing=”2px”]<\/p>\n

GRATIS TIPPS & TRICKS<\/p>\n

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Reviews & Instagram:
Eine spannende Erg\u00e4nzung<\/strong><\/p>\n

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6. April 2019<\/p>\n

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Alexander Zaugg, Founder<\/p>\n

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I<\/span><\/strong><\/p>\n

nstagram ist aktuell eines der schnellst wachsenden sozialen Netzwerke mit \u00fcber einer Milliarde Nutzern weltweit, davon knapp 2,5 Mio. in der Schweiz. Auf einem visuellen Netzwerk, wo Fotos und Videos dominieren, kann die Gastronomie\/Hotellerie als visuelle Branche profitieren. Braucht man aber einen weiteren Kanal und wie erg\u00e4nzen sich Online Bewertungen und Instagram?<\/em><\/strong><\/p>\n

<\/em><\/strong><\/p>\n

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Snap.Share.Eat. \u2013 Die Relevanz von Instagram in der Gastronomie & Hotellerie<\/strong><\/h2>\n

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Der Hashtag #foodporn hat aktuell \u00fcber 190 Millionen Eintr\u00e4ge, #hotel knapp 25 Millionen. Diese massiven Zahlen verdeutlichen die Relevanz von fotografiertem Essen und Hotelzimmern auf Instagram.<\/p>\n

Egal ob Influencer oder Wochenendgast, die Instagram-User lieben es Ihr Leben mit der Welt zu teilen. Das geht soweit, dass Restaurants die Art wie Speisen angerichtet werden regelrecht inszenieren oder im Fall vom Restaurant \u00abDirty Bones\u00bb in London sogar Insta-Kits inklusive Standlicht und Ladeger\u00e4t<\/a> gleich an den Tisch bringen.<\/p>\n

Soweit muss es definitiv nicht gehen, aber in der Tat l\u00e4sst sich Instagram gut zum Vermarkten von Gerichten und Hotelzimmern einsetzen<\/strong>. Denn nach wie vor gilt: Ein Bild sagt mehr als tausend Worte.<\/p>\n

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Instagram als Inspiration f\u00fcr potentielle G\u00e4ste<\/strong><\/h2>\n

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Fotos und Videos auf sozialen Netzwerken sollen potentielle G\u00e4ste vor allem inspirieren. So k\u00f6nnen Sie als Betrieb zum Beispiel die Er\u00f6ffnung des neuen Aussenpools g\u00fcnstig vermarkten oder das t\u00e4gliche Fotografieren der eigenen Mittagsmen\u00fcs kann das Erfassen der Men\u00fcs auf der eigenen Homepage gleich abl\u00f6sen.<\/strong><\/p>\n

Wie bei allen sozialen Medien ist aber nicht \u00abOwned Media\u00bb sondern \u00abEarned Media\u00bb das grosse Ziel<\/strong>. Das heisst nichts anderes, als dass Ihr Angebot so gut ist, dass es Ihre G\u00e4ste teilen m\u00f6chten. Sie m\u00fcssen aber nicht extra daf\u00fcr Ihre Speisekarte umstellen.<\/p>\n

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Wichtiger ist, dass Sie sich innerhalb Ihrer Positionierung<\/a> \u00fcberlegen, f\u00fcr was Sie stehen m\u00f6chten (z. B. den besten Espresso, das beste Mittagsangebot, das ideale Sporthotel,\u2026). Dann sollten Ihre eigenen Posts\/Hashtags genau auf das Thema einzahlen.<\/p>\n

Jetzt m\u00fcssen Sie noch Ihre G\u00e4ste auf Ihren Account\/Hashtag aufmerksam machen (z. B. Integration des eigenen Instagram-Feeds auf der Homepage, Erw\u00e4hnung in der Fusszeile des Mittagsmen\u00fcs) und zum Start allenfalls etwas animieren (z. B. Foto-Wettbewerb).<\/p>\n

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Online Reviews und Instagram: Eine spannende Erg\u00e4nzung<\/strong><\/h2>\n

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Wie erw\u00e4hnt k\u00f6nnen Posts auf Instagram als inspirierende Quelle f\u00fcr potentielle G\u00e4ste dienen. Sobald ein User ein tolles Foto entdeckt, wird er aber nicht gerade einen Tisch oder ein Hotelzimmer buchen, sondern will mehr \u00fcber Ihren Betrieb erfahren.<\/strong><\/p>\n

Basierend auf dem f\u00fcnf-stufigen Modell der typischen G\u00e4ste-Journey<\/a> kommt der Gast nun in die Planungsphase. Hier spielen Online-Bewertungen eine zentrale Rolle, denn das sch\u00f6nste Foto wird keinen Besuch generieren, wenn das Restaurant\/Hotel ein Rating von 2.9 Sternen aufweist.<\/strong><\/p>\n

F\u00fcr Sie als Betrieb heisst das, dass sich die verschiedenen Instrumente ideal erg\u00e4nzen lassen. Stellen Sie also sicher, dass Sie mit Fotos und Videos auf Instagram potentielle G\u00e4ste inspirieren und mit einer lupenreinen Online-Reputation dann auch zum Besuch bewegen.<\/p>\n

Wie bei allen sozialen Netzwerken macht auch Instagram f\u00fcr ein Restaurant oder Hotel nur dann Sinn, wenn der Account regelm\u00e4ssig und professionell bewirtschaftet wird.<\/strong> Diese Ressourcen d\u00fcrfen Sie auf keinen Fall untersch\u00e4tzen und m\u00fcssen vor dem Start eingeplant werden.<\/p>\n

Vollst\u00e4ndigkeitshalber m\u00f6chten wir hier auch festhalten, dass Instagram nicht der einzige Kanal ist, wo gutes Bildmaterial relevant ist \u2013 der Netzwerk-Effekt ist dort einfach enorm gross.<\/p>\n

Wir empfehlen aber vor allem auch auf Google My Business<\/a> gutes Fotomaterial zu verwenden.<\/strong><\/p>\n

Dass Ihre G\u00e4ste zusammen mit Reviews schon jetzt immer mehr Fotos mitschicken ist zudem auch f\u00fcr Sie positiv, vertrauen doch G\u00e4ste vor allem auch hier anderen G\u00e4sten am meisten (Social Proof) und nicht den Fotos vom Betrieb selbst.<\/p>\n

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Fake Fotos \u2013 auch das gibt es, leider.<\/strong><\/h2>\n

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Heute ist kein digitales Medium mehr gefeit von F\u00e4lschungen, auch nicht Fotos. Was bei Bewertungen schon l\u00e4nger immer wieder f\u00fcr rote K\u00f6pfe sorgt, ist heute auch schon auf Instagram Tatsache.<\/p>\n

Mit einfachster Gratissoftware f\u00fcr Handys lassen sich nicht nur sch\u00f6ne Filter \u00fcber Fotos legen, sondern diese k\u00f6nnen auch ganz einfach f\u00fcr eigene Zwecke manipuliert werden. Wie immer gilt auch hier, vergleichen Sie die verschiedenen Fotos der User und stellen Sie sicher, dass gen\u00fcgend Gute Ihr Online-Image positiv unterst\u00fctzen.<\/p>\n

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Was ist Ihre Erfahrung mit Instagram und Fotos\/Videos als Marketinginstrument? Wir freuen uns auf Ihre Inputs und Fragen.<\/em><\/strong><\/p>\n

Gerne stehen wir Ihnen auch f\u00fcr eine unverbindliche Beratung zur Verf\u00fcgung, welche digitale Strategie und welche Tools f\u00fcr Ihren Betrieb am sinnvollsten sind.<\/em><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”3.19.3″ custom_padding=”25px||25px||true” custom_padding_tablet=”0px||0px||true” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row use_custom_width=”on” custom_width_px=”780px” padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_cta title=”Wie gut ist Ihr Betrieb?” button_url=”https:\/\/respondelligent.com\/rescore\/” button_text=”Finden Sie Ihren reScore heraus” _builder_version=”3.19.3″ header_font=”|700|||||||” header_text_color=”#ffffff” body_text_color=”#ffffff” background_image=”https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/01\/reScore_CTA_Banner.png” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#fac405″ button_border_color=”#fac405″ button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”off” button_letter_spacing__hover=”null” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null”]<\/p>\n

Wir berechnen einen objektiven Messwert Ihrer Online-Reputation auf Grund Ihrer Kundenbewertungen.<\/h5>\n

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Wollen Sie unsere Beitr\u00e4ge vor der Ver\u00f6ffentlichung erhalten? Abonnieren Sie unseren Newsletter.<\/p>\n

[\/et_pb_text][et_pb_contact_form captcha=”off” email=”newsletter@respondelligent.com” custom_message=”Erhalten Sie mehr Online-Bewertungen||et_pb_line_break_holder||%%E-mail_Address%% %%First_Name%%” success_message=”Thank you for subscribing” module_id=”et_pb_contact_form_1″ _builder_version=”3.19.3″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#00b0dc” button_border_width=”8″ button_border_color=”#00b0dc” button_border_radius=”4″ custom_margin=”||0px” custom_padding=”0px||” custom_padding_phone=”0px|||” custom_padding_last_edited=”on|phone” button_bg_color_hover=”#fac405″ button_border_color_hover=”#fac405″][et_pb_contact_field field_id=”E-mail_Address” field_title=”E-mail Address” fullwidth_field=”on” field_background_color=”rgba(0,0,0,0)” _builder_version=”3.16″ form_field_font=”PT Sans||||” form_field_text_color=”#adadab” form_field_font_size=”20″ form_field_font_size_tablet=”20″ form_field_font_size_phone=”20″ form_field_line_height=”1.4em” form_field_line_height_tablet=”1.4em” form_field_line_height_phone=”1.4em” border_radii=”on||||” border_width_all=”1″ border_color_all=”#adadab” border_style_all=”solid” custom_css_main_element=”height:64px;” use_border_color=”on” border_color=”#adadab” border_width=”1″ border_style=”solid” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”First_Name” field_title=”First_Name” fullwidth_field=”on” field_background_color=”rgba(0,0,0,0)” _builder_version=”3.16″ form_field_font=”PT Sans||||” form_field_text_color=”#adadab” form_field_font_size=”20″ form_field_font_size_tablet=”20″ form_field_font_size_phone=”20″ form_field_line_height=”1.4em” form_field_line_height_tablet=”1.4em” form_field_line_height_phone=”1.4em” border_radii=”on||||” border_width_all=”1″ border_color_all=”#adadab” border_style_all=”solid” custom_css_main_element=”height:64px;” use_border_color=”on” border_color=”#adadab” border_width=”1″ border_style=”solid” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”3.19.3″ custom_padding=”25px||25px||true” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”0px||0px||true” prev_background_color=”#000000″][et_pb_row _builder_version=”3.19.3″][et_pb_column type=”2_5″][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/05\/alex_blog.png” _builder_version=”3.20.2″ \/][\/et_pb_column][et_pb_column type=”3_5″][et_pb_text _builder_version=”3.20.2″ text_font=”Century Gothic Regular|700|||||||” text_text_color=”#000000″ text_font_size=”20px” text_font_size_last_edited=”on|phone”]<\/p>\n

\u00dcber den Autor<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”3.20.2″ text_font=”Century Gothic Regular||||||||” text_font_size=”16px” text_font_size_last_edited=”on|phone”]<\/p>\n

Alex k\u00fcmmert sich um alle Belangen unserer Kunden und stellt sich in den Dienst derer \u2013 den nur zusammen wird man besser. Seine Erfahrung aus langj\u00e4hriger Marketing- und & Verkaufst\u00e4tigkeit teilt er gerne und ist immer auf der Suche nach neuen Taktiken, wie man das Kundenerlebnis noch besser machen kann. Oft kommt es eben auf den kleinen, aber feinen Unterschied an.<\/p>\n

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Instagram und Online Bewertungen erg\u00e4nzen sich ideal um neue G\u00e4ste zu finden und diese auch f\u00fcr Ihr Restaurant oder Hotel zu gewinnen.<\/p>\n","protected":false},"author":1,"featured_media":28507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-28503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bewertungs-management"],"yoast_head":"\nOnline Reviews und Instagram | Online Reputation | re:spondelligent<\/title>\n<meta name=\"description\" content=\"Instagram und Online Bewertungen erg\u00e4nzen sich ideal um neue G\u00e4ste zu finden und diese auch f\u00fcr Ihr Restaurant oder Hotel zu gewinnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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