[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_padding=”25px||0||false|false” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row custom_padding_last_edited=”on|phone” padding_top_bottom_link_1=”true” _builder_version=”4.16″ custom_margin_tablet=”” custom_margin_phone=”20px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0||0||true|false” custom_padding_tablet=”” custom_padding_phone=”” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”0px||0px|” custom_padding_tablet=”||20px” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text content_tablet=”” content_phone=”” content_last_edited=”on|phone” _builder_version=”4.27.4″ text_font_size=”16px” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
D<\/span><\/strong>as Ziel eines Restaurantbetreibers ist es, den G\u00e4sten eine einzigartige Erfahrung zu bieten. Dazu m\u00fcsste folgendes unbedingt erf\u00fcllt sein: gutes Essen, guter Service und eine tolle Atmosph\u00e4re. Doch was keinesfalls ausser Acht gelassen werden sollte, ist die Online-Wahrnehmung Ihres Restaurants.<\/p>\n Bevor Kunden einen Tisch in Ihrem Restaurant reservieren, suchen sie \u00fcber das Internet nach Informationen \u2013 dem Menu, Fotos und Online-Bewertungen. Die Digitalisierung in der Gastronomie ist in den letzten Monaten noch wichtiger geworden. Dies bedeutet auch, dass Restaurants ihren Internetauftritt und ihre Online-Reputation verwalten m\u00fcssen.<\/p>\n Was braucht es aber f\u00fcr ein erfolgreiches Reputationsmanagement f\u00fcr Restaurants? Durch die Aufnahme folgender 3 Schritte in Ihre Reputationsmanagement-Strategie k\u00f6nnen Sie Kundenerfahrungen verstehen und verbessern. Ausserdem k\u00f6nnen Sie der Konkurrenz durch ein aktives Reputationsmanagement einen Schritt voraus sein.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”20px||||false|false” custom_padding=”13px|0px|25px|0px|false|false” custom_padding_tablet=”0px|||” custom_padding_phone=”0px||0px||true” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”monitor and respond to reviews” _builder_version=”4.16″ custom_margin=”0px||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”title” _builder_version=”4.16″ text_font_size=”16px” header_2_font=”Century Gothic Bold||||||||” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”1″ _builder_version=”4.21.0″ text_font_size=”16px” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Online-Bewertungen sind der wichtigste Faktor, der Ihr Ranking beim lokalen Suchen auf Google oder anderen Suchmaschinen beeinflusst<\/a>. Online-Bewertungen spielen eine zentrale Rolle, ob potentielle G\u00e4ste Ihr Restaurant besuchen oder nicht. Dabei werden Online-Bewertungen unabh\u00e4ngig davon geschrieben, ob Sie es wollen oder nicht. Warum diese Bewertungen nicht f\u00fcr ein erfolgreiches Reputationsmanagement Ihres Restaurants nutzen? Eine Analyse der Online-Bewertungen gibt Ihnen ein besseres Verst\u00e4ndnis davon, was Ihre G\u00e4ste erwarten und wie sie Ihr Restaurant wahrnehmen. So k\u00f6nnen hilfreiche Informationen gesammelt und gezielte Verbesserungen gemacht werden.<\/p>\n Der einfachste Weg, nicht den \u00dcberblick \u00fcber die Online-Bewertungen zu verlieren, ist die Nutzung einer Reputationsmanagement-Software, welche die Reviews von den verschiedenen Plattformen sammelt und \u00fcbersichtlich auf einer Seite anzeigt. Es gibt verschiedene Anbieter einer solchen L\u00f6sung. Allerdings sollten Sie dabei beachten, dass die gew\u00fcnschte Software die Sammlung und \u00dcberpr\u00fcfung von Reviews erm\u00f6glicht, aber auch Funktionen wie eine Inhaltsanalyse und eine M\u00f6glichkeit zur Beantwortung der Bewertungen anbietet.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”monitoring” _builder_version=”4.16″ text_font_size=”16px” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”content analysis” _builder_version=”4.21.0″ text_font_size=”16px” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”responding” _builder_version=”4.21.0″ text_font_size=”16px” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”re:spondelligent” _builder_version=”4.21.0″ text_font_size=”16px” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Die re:spondelligent App<\/strong> erlaubt es, die Online-Pr\u00e4senz Ihres Restaurants mit minimalem Aufwand und allen oben erw\u00e4hnten Funktionen unter Kontrolle zu haben. \u00dcber die App k\u00f6nnen Sie direkt auf Bewertungen antworten \u2013 aber das ist nicht alles! Diese Aufgabe kann auch an unser Team von professionellen Autoren<\/a> (in 8 Sprachen) \u00fcbergeben werden, die ausgezeichnete Antworten auf die Online-Bewertungen schreiben. Unsere L\u00f6sungen k\u00f6nnen auf die Anspr\u00fcche Ihres Restaurants zugeschnitten werden. Gleichzeitig arbeiten wir konstant an neuen Features f\u00fcr ein erfolgreiches Reputationsmanagement Ihres Restaurants.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Link zu den besten Beispielen” _builder_version=”4.21.0″ text_font_size=”16px” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Hier finden Sie den besten Beispiele<\/a>, wie Antworten auf Bewertungen gekonnt als Marketinginstrument genutzt werden.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”20px||||false|false” custom_padding=”13px|0px|25px|0px|false|false” custom_padding_tablet=”0px|||” custom_padding_phone=”0px||0px||true” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”Be active on social media” _builder_version=”4.16″ custom_margin=”0px||” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”title” _builder_version=”4.16″ text_font_size=”16px” header_2_font=”Century Gothic Bold||||||||” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ text_font_size=”16px” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Social Media-Kan\u00e4le sind der beste Weg, um mit G\u00e4sten in Kontakt zu kommen. Laut einer aktuellen Studie<\/a>\u00a0 sind 2023 \u00fcber die H\u00e4lfte der Weltbev\u00f6lkerung (ca. 3.96 Mrd. Menschen) auf Social Media aktiv. Im Durchschnitt verbringen sie 147 Minuten pro Tag auf Social Media, wobei diese Nummer in Zukunft wohl weiter steigen wird.<\/p>\n Obwohl die meisten Menschen nicht nach einem spezifischen Restaurant auf Social Media suchen, werden sie auf Social Media durchaus inspiriert. Durch Fotos oder Empfehlungen von Freunden auf Instagram, Twitter oder Facebook bekommen Kunden eine Idee und werden dazu angeregt, einen Tisch zu reservieren.<\/p>\n Ein Facebook- oder Instagram-Profil sind Voraussetzung f\u00fcr eine gute Restaurant Marketing-Strategie. Facebook ist wichtig, weil G\u00e4ste Empfehlungen teilen k\u00f6nnen, auf die man antworten kann und soll. Ausserdem ist es m\u00f6glich, einen Tisch direkt auf Facebook zu reservieren.<\/p>\n Da nichts potentielle G\u00e4ste mehr inspiriert Ihr Restaurant zu besuchen, als sch\u00f6ne Fotos von leckerem Essen und Getr\u00e4nken, ist Instagram der optimale Ort f\u00fcr Restaurants, Caf\u00e9s und Bars ihre Marke zu st\u00e4rken und neue Kunden zu gewinnen. 69% der Restaurantbesucher<\/a>\u00a0 fotografieren ihr Essen bevor sie es geniessen. Das bedeutet, dass Sie nicht nur als Restaurantbetreiber Fotos auf Instagram hochladen k\u00f6nnen, sondern auch die M\u00f6glichkeit haben die Fotos Ihrer G\u00e4ste zu teilen. Das hilft, eine Gemeinschaft zu gr\u00fcnden und die eigenen Followers dazu anzuregen, ihr Engagement zu steigern, andere Menschen zu markieren und so ebenfalls zur Steigerung der Markenwahrnehmung beizutragen.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ min_height=”231px” custom_margin=”20px||||false|false” custom_padding=”13px|0px|0px|0px|false|false” custom_padding_tablet=”0px|||” custom_padding_phone=”0px||0px||true” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”Manage your online presence” _builder_version=”4.16″ custom_margin=”0px||” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”3″ _builder_version=”4.16″ text_font_size=”16px” header_2_font=”Century Gothic Bold||||||||” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”homepage” _builder_version=”4.16″ text_font_size=”16px” custom_margin=”-21px|||||” custom_padding=”13px|||||” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]Was ist eine gute Webseite<\/strong> f\u00fcr ein Restaurant? Unserer Meinung nach gibt es einige Kriterien, die daf\u00fcr beachtet werden m\u00fcssen:<\/p>\n Ihre Homepage bleibt der einzige Ort, wo Sie online die volle Kontrolle \u00fcber den Inhalt haben. Eine gut optimierte Webseite ist eine St\u00e4rke in der Onlinewelt und erlaubt es, Buchungen zu erh\u00f6hen und Tische zu f\u00fcllen.[\/et_pb_text][et_pb_text admin_label=”Google” _builder_version=”4.16″ text_font_size=”16px” custom_margin=”-21px|||||” custom_padding=”13px|||||” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Eine der wichtigsten Plattformen f\u00fcr Restaurants ist Google<\/b>. Ein Google Business-Eintrag definiert den Auftritt auf Google und vor allem das Ranking bei der lokalen Suche. Google hat viel in dieses gratis Tool investiert. Es gibt Kunden gen\u00fcgend Informationen \u00fcber ein Restaurant, um sich zu entscheiden und zu buchen, ohne die Plattform verlassen zu m\u00fcssen.<\/span><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Guide” _builder_version=”4.21.0″ text_font=”Century Gothic Regular|600|||||||” text_font_size=”16px” custom_margin=”||||false|false” custom_padding=”13px||13px||true|” text_font_size_last_edited=”off|desktop” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Weitere Informationen finden Sie in unseren kompletten Guide \u00fcber das Management und die Optimierung Ihres Google Business-Eintrages.<\/a><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Tripadvisor” _builder_version=”4.21.0″ text_font_size=”16px” custom_margin=”-21px|||||” custom_padding=”13px|||||” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Tripadvisor<\/strong> ist die gr\u00f6sste reisefokussierte Webseite im Internet und ist eine gute Quelle f\u00fcr kundengenerierten Inhalt. Ein Eintrag auf Tripadvisor zieht viele potentielle G\u00e4ste an und st\u00e4rkt die Online-Pr\u00e4senz Ihres Restaurants. Weitere Informationen zur Optimierung des eigenen Tripadvisor Profils gibt es hier<\/a>.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”0px||” custom_padding=”25px|0px|25px|0px|false|false” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”0px||” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ text_font_size=”16px” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]Werden diese Schritte eingehalten, k\u00f6nnen Sie sich in eine starke Position bringen und der Konkurrenz einen Schritt voraus sein. Proaktives Reputationsmanagement f\u00fcr Restaurants ben\u00f6tigt Zeit, ist aber auf lange Sicht viel wert, da es nicht nur allf\u00e4llige Sch\u00e4den durch eine negative Online-Wahrnehmung verhindert, sondern auch Conversions f\u00f6rdert und Kundenengagement erh\u00f6ht.<\/p>\n Haben Sie Fragen zum Reputationsmanagement f\u00fcr Restaurants? Schreiben Sie einen Kommentar.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ custom_padding=”25px||25px||true” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”780px” use_custom_width=”on” custom_width_px=”780px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_cta title=”Wie gut ist Ihr Betrieb?” button_url=”https:\/\/respondelligent.com\/rescore\/” button_text=”Finden Sie Ihren reScore heraus” _builder_version=”4.16″ header_font=”|700|||||||” header_text_color=”#ffffff” body_text_color=”#ffffff” background_image=”https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/01\/reScore_CTA_Banner.png” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#fac405″ button_border_color=”#fac405″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”off” button_letter_spacing__hover=”null” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”0px||||false|false” custom_margin_tablet=”50px||||false|false” custom_margin_phone=”50px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”25px||25px||true|false” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”0px||0px||true” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb title=”\u00dcber die Autorin” image=”https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/04\/Natalia_Zaugg_Author.png” icon_placement=”left” image_icon_width=”120px” content_max_width=”780px” icon_placement_tablet=”” icon_placement_phone=”top” icon_placement_last_edited=”on|phone” _builder_version=”4.16″ header_font=”Century Gothic Bold||||||||” header_font_size=”20px” body_font_size=”16px” background_color=”rgba(0,0,0,0)” image_icon_custom_padding_tablet=”” image_icon_custom_padding_phone=”” image_icon_custom_padding_last_edited=”on|phone” module_alignment=”left” custom_margin=”|||0px|false|false” custom_margin_tablet=”|||0px|false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|desktop” body_font_size_tablet=”” body_font_size_phone=”15px” body_font_size_last_edited=”on|desktop” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” border_radii_image=”on|20px|20px|20px|20px” border_width_all_image_tablet=”” border_width_all_image_phone=”” border_width_all_image_last_edited=”on|phone” image_max_width=”120px” global_colors_info=”{}” theme_builder_area=”post_content”]Natalia ist Co-Founder von\u00a0re:spondelligent<\/strong>. Sie unterst\u00fctzt unsere Kunden beim Managen Ihrer Online Bewertungen und teilt auf unserem Blog Ihr Fachwissen aus der Branche und \u201eBest Practice\u201c aus dem Tagesgesch\u00e4ft.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Tipps f\u00fcr das Reputationsmanagement Ihres Restaurants. Folgen Sie diesen Schritten, um die Kundenerfahrung zu verbessern und der Konkurrenz voraus zu sein.<\/p>\n","protected":false},"author":2,"featured_media":34851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" [et_pb_section fb_built=\"1\" _builder_version=\"4.4.7\" background_image=\"https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/06\/restaurant-reputation-management.jpg\" min_height=\"405px\" custom_margin=\"0px||||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"70px|0px|70px|0px|true|false\"][et_pb_row custom_padding_last_edited=\"on|phone\" admin_label=\"Row\" _builder_version=\"4.4.7\" background_color=\"rgba(0,50,51,0.33)\" background_enable_image=\"off\" parallax=\"on\" module_alignment=\"center\" min_height=\"300px\" custom_margin=\"||-160px||false|false\" 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custom_padding=\"0px||0px|\" custom_padding_tablet=\"||20px\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\" custom_padding__hover=\"|||\"][et_pb_text content_tablet=\"<\/p> W<\/span><\/strong><\/p> hen you are managing a restaurant, you focus on providing guests with an outstanding experience. All boxes should be checked: great food, great service, great atmosphere. But what you must not forget is how your restaurant is perceived online.<\/p> Before booking a table, customers check the information available on the Internet: the menu, pictures, and online reviews. In the last few months digitalization has become even more important in the restaurant business, which requires that every restaurant manages its online reputation.<\/p> To improve customer experiences and be ahead of the competition, implement these steps into your restaurant reputation management<\/strong> strategy.<\/p> \" content_phone=\"<\/p> W<\/span><\/strong><\/p> hen you are managing a restaurant, you focus on providing guests with an outstanding experience. All boxes should be checked: great food, great service, great atmosphere. But what you must not forget is how your restaurant is perceived online.<\/p> Before booking a table, customers check the information available on the Internet: the menu, pictures, and online reviews. In the last few months digitalization has become even more important in the restaurant business, which requires that every restaurant manages its online reputation.<\/p> To improve customer experiences and be ahead of the competition, implement these steps into your restaurant reputation management<\/strong> strategy.<\/p> \" content_last_edited=\"on|phone\" _builder_version=\"4.4.7\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" text_font_size_tablet=\"\" text_font_size_phone=\"16px\" text_font_size_last_edited=\"on|desktop\"]<\/p> W<\/span><\/strong><\/p> hen you are managing a restaurant, you focus on providing guests with an outstanding experience. All boxes should be checked: great food, great service, great atmosphere. But what you must not forget is how your restaurant is perceived online.<\/p> Before booking a table, customers check the information available on the Internet: the menu, pictures, and online reviews. In the last few months digitalization has become even more important in the restaurant business, which requires that every restaurant manages its online reputation.<\/p> To improve customer experiences and be ahead of the competition, implement these steps into your restaurant reputation management<\/strong> strategy.<\/p> \u00a0<\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" _builder_version=\"3.22\" custom_margin=\"0px||\" custom_padding=\"13px|0px|25px|0px|false|false\" custom_padding_tablet=\"0px|||\" custom_padding_phone=\"0px||0px||true\"][et_pb_row custom_padding_last_edited=\"on|desktop\" admin_label=\"monitor and respond to reviews\" _builder_version=\"4.0.9\" custom_margin=\"0px||\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||0px||true\" custom_padding_tablet=\"20px||20px||true\" custom_padding_phone=\"0px||||false|false\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"title\" _builder_version=\"4.4.7\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" header_2_font=\"Century Gothic Bold||||||||\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\"]<\/p> [\/et_pb_text][et_pb_text admin_label=\"1\" _builder_version=\"4.4.7\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\"]<\/p> Online reviews are the most prominent factor which drives your ranking in local search<\/a>. Reviews play a major role when customers decide which restaurant to visit. Whether you want it or not, your business is reviewed online. Monitoring online reviews gives you a better understanding of your guests\u2019 expectations. It helps gather important insights and improve your operations.<\/p> The easiest way to monitor your online reviews, especially if you have a multi-location business, is by using a reputation management software<\/strong> that collects reviews from different sources and presents them in one dashboard. While there are many providers who offer this service, choose a tool that combines different tasks such as review collection and monitoring, review content analysis, and responding to reviews.<\/p> [\/et_pb_text][et_pb_text admin_label=\"monitoring\" _builder_version=\"4.4.7\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\"]<\/p> [\/et_pb_text][et_pb_text admin_label=\"content analysis\" _builder_version=\"4.4.7\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\"]<\/p> [\/et_pb_text][et_pb_text admin_label=\"responding\" _builder_version=\"4.4.7\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\"]<\/p> [\/et_pb_text][et_pb_text admin_label=\"re:spondelligent\" _builder_version=\"4.4.7\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\"]<\/p> re:spondelligent app<\/strong> allows you to take care of your restaurant\u2019s online reputation with minimum effort by offering the mentioned functions and more. Not only can you respond directly from our app, but you can also outsource this task to our team of professional writers<\/a> (in 8 languages). We adapt our solution to the needs of a restaurant and constantly develop new features for successful restaurant reputation management.<\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" _builder_version=\"3.22\" custom_margin=\"0px||\" custom_padding=\"13px|0px|25px|0px|false|false\" custom_padding_tablet=\"0px|||\" custom_padding_phone=\"0px||0px||true\"][et_pb_row custom_padding_last_edited=\"on|desktop\" admin_label=\"Be active on social media\" _builder_version=\"3.25\" custom_margin=\"0px||\" custom_padding=\"0px||0px||true\" custom_padding_tablet=\"20px||20px||true\" custom_padding_phone=\"\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"title\" _builder_version=\"4.4.7\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" header_2_font=\"Century Gothic Bold||||||||\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.4.7\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" text_font_size_tablet=\"\" text_font_size_phone=\"\" text_font_size_last_edited=\"on|phone\"]<\/p> Social media is the best way to engage with your customers. According to a recent study<\/a>, in 2020, more than half the world\u2019s population (appr. 3.8 M people) use social media. On average, people spend 144 minutes (or two hours and twenty-four minutes) on social media per day, and this number is likely to grow in the future.<\/p> While people may not be searching for a particular restaurant in social media, this is where they get inspired. By scrolling down Instagram, Twitter, or Facebook feeds with beautiful pictures and friends\u2019 recommendations, customers first get an idea and then decide to book a restaurant.<\/p> Having Facebook and Instagram profiles are prerequisites of any restaurant marketing strategy. Facebook is important because customers can post recommendations that you can and should respond to. It is also possible to book a table directly on Facebook.<\/p> Since nothing inspires people to visit a restaurant more than a beautiful photo of food and drinks, Instagram is the place for restaurants, cafes, and bars to grow their brand and attract customers. 69% of diners photograph their food before they eat it<\/a>, so don\u2019t only post photos on Instagram but also re-post your customer photos. This helps build community and increase the engagement of your followers who are likely to tag other people in their post and, thus, increase brand awareness for your restaurant.<\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" _builder_version=\"3.22\" min_height=\"231px\" custom_margin=\"25px|||||\" custom_padding=\"13px|0px|0px|0px|false|false\" custom_padding_tablet=\"0px|||\" custom_padding_phone=\"0px||0px||true\"][et_pb_row custom_padding_last_edited=\"on|desktop\" admin_label=\"Manage your online presence\" _builder_version=\"3.25\" custom_margin=\"0px||\" custom_padding=\"0px||0px||true\" custom_padding_tablet=\"20px||20px||true\" custom_padding_phone=\"\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"3\" _builder_version=\"4.4.7\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" header_2_font=\"Century Gothic Bold||||||||\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\"]<\/p> [\/et_pb_text][et_pb_text admin_label=\"homepage\" _builder_version=\"4.4.7\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" custom_margin=\"-21px|||||\" custom_padding=\"13px|||||\" text_font_size_tablet=\"\" text_font_size_phone=\"\" text_font_size_last_edited=\"on|phone\"]<\/p> Let us start with a question: what is a good homepage<\/strong> for a restaurant? There are certain criteria that we find important:<\/p> Your homepage is one place where you can fully control the content on it. A well-optimized homepage is an asset in the online world and allows you to boost bookings and fill tables.<\/p> [\/et_pb_text][et_pb_text admin_label=\"Google\" _builder_version=\"4.4.7\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" custom_margin=\"-21px|||||\" custom_padding=\"13px|||||\" text_font_size_tablet=\"\" text_font_size_phone=\"\" text_font_size_last_edited=\"on|phone\"]<\/p> One of the most important platforms for a restaurant is Google<\/strong>. Having a Google My Business listing defines your presence on Google and especially your appearance in local search. Google has been investing a lot into this free tool; by now, it gives users enough information about a restaurant to decide and book directly without leaving the platform.<\/p> [\/et_pb_text][et_pb_text admin_label=\"Guide\" _builder_version=\"4.4.7\" text_font=\"Century Gothic Regular|600|||||||\" text_font_size=\"16px\" custom_margin=\"||||false|false\" custom_padding=\"13px||13px||true|\" text_font_size_last_edited=\"off|desktop\"]<\/p>1.\u00a0\u00dcberpr\u00fcfung und Beantwortung von Online-Bewertungen<\/strong><\/h2>\n
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2.\u00a0Seien Sie aktiv auf Social Media<\/strong><\/h2>\n
3.\u00a0Das Management Ihrer Online-Pr\u00e4senz<\/strong><\/h2>\n
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Wir berechnen einen objektiven Messwert Ihrer Online-Reputation auf Grund Ihrer Kundenbewertungen.<\/h5>\n
1. Monitor and respond to online reviews<\/strong><\/h2>
2. Be active on social media<\/strong><\/h2>
3. Manage your online presence<\/strong><\/h2>
Another good idea is to display positive reviews and\/or your social media feed with authentic content created by you and your guests.<\/li>