{"id":34009,"date":"2020-11-11T21:53:42","date_gmt":"2020-11-11T20:53:42","guid":{"rendered":"https:\/\/respondelligent.com\/?p=34009"},"modified":"2023-12-08T13:16:16","modified_gmt":"2023-12-08T12:16:16","slug":"voice-search-fuer-hotels-und-restaurants","status":"publish","type":"post","link":"https:\/\/respondelligent.com\/de\/voice-search-fuer-hotels-und-restaurants\/","title":{"rendered":"Voice Search f\u00fcr Hotels und Restaurants"},"content":{"rendered":"

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GRATIS TIPPS & TRICKS<\/p>\n

[\/et_pb_text][et_pb_text content_tablet=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@” content_phone=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@” content_last_edited=”on|desktop” _builder_version=”4.16″ _dynamic_attributes=”content,content_tablet,content_phone” text_font=”Century Gothic Regular|700|||||||” text_text_color=”#000000″ text_font_size=”58px” text_line_height=”1em” header_font_size=”40px” text_orientation=”center” custom_margin=”||25px” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”10px||10px||true” text_font_size_tablet=”45px” text_font_size_phone=”35px” text_font_size_last_edited=”on|desktop” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|desktop” header_font_size_tablet=”42px” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_text content_tablet=” 5. November 2017 ” content_phone=” 5. November 2017 ” content_last_edited=”on|phone” _builder_version=”4.16″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”20px” text_letter_spacing=”7px” header_font=”||||||||” text_orientation=”center” custom_margin=”||25px” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_letter_spacing_tablet=”” text_letter_spacing_phone=”4px” text_letter_spacing_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

12. November 2020<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _dynamic_attributes=”content” text_font=”Century Gothic Regular|700|||||||” text_text_color=”#00B0DC” text_font_size=”15px” text_orientation=”center” custom_margin=”20px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9hdXRob3IiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiIiLCJhZnRlciI6IiIsIm5hbWVfZm9ybWF0IjoiZGlzcGxheV9uYW1lIiwibGluayI6Im9mZiIsImxpbmtfZGVzdGluYXRpb24iOiJhdXRob3JfYXJjaGl2ZSJ9fQ==@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_margin=”0px||0px||true” custom_padding=”0px||0px||true” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/11\/Voice_Search_Titelbild.png” alt=”Voice_Search_Titelbild” title_text=”Voice_Search_Titelbild” align=”center” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin_tablet=”” custom_margin_phone=”0px||40px||false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]\u00a0 [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_padding=”25px||0||false|false” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” padding_top_bottom_link_1=”true” _builder_version=”4.16″ custom_margin_tablet=”” custom_margin_phone=”20px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0||0||true|false” custom_padding_tablet=”” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”0px||0px|” custom_padding_tablet=”||20px” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”” content_phone=”” content_last_edited=”on|phone” admin_label=”Text” _builder_version=”4.16″ text_font_size=”16px” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

H<\/span> ey Siri, wie bereite ich meinen Betrieb auf Voice Search vor? Diese und weitere Fragen werden in diesem Artikel kurz und verst\u00e4ndlich erkl\u00e4rt. Nebst den Grundlagen zu Voice Search finden Sie praktische Tipps und Tricks f\u00fcr Ihr Hotel und Restaurant.<\/strong><\/p>\n

Mit dem Aufschwung des Smartphones hat sich die Art und Weise wie wir nach Informationen im Internet suchen drastisch ge\u00e4ndert.<\/p>\n

Heutzutage tr\u00e4gt man alle Informationen bei sich und wenn auf die Schnelle ein neues Hotel oder Restaurant gefunden werden muss, dann geht dies ganz einfach \u00fcber das Smartphone.
Allerdings passiert diese Suche heute nicht nur durch das Tippen von Buchstabe um Buchstabe, sondern immer h\u00e4ufiger \u00fcber Voice Search, das heisst der Suche per Sprache.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”20px||||false|false” custom_padding=”13px|0px|25px|0px|false|false” custom_padding_tablet=”0px|||” custom_padding_phone=”0px||0px||true” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”Was ist Voice Search?” _builder_version=”4.16″ custom_margin=”0px||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”title” _builder_version=”4.16″ text_font_size=”16px” header_2_font=”Century Gothic Bold||||||||” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Was ist Voice Search?<\/strong><\/h2>\n

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Unter dem Begriff Voice Search verstehen wir das Suchen auf smarten Ger\u00e4ten per Sprache.<\/strong> Dabei kann per Spracheingabe nach bestimmten Dingen gesucht werden, ohne Zugriff auf eine Tastatur oder einen Bildschirm zu ben\u00f6tigen. Dies f\u00fchrt dazu, dass Voice Search-Nutzer fast in ein nat\u00fcrliches Gespr\u00e4ch mit ihren digitalen Ger\u00e4ten treten und ihren digitalen Assistenten gezielte Fragen stellen.<\/p>\n

Heute bieten die grossen Technologieunternehmen wie Google, Apple, Amazon und Co. verschiedenste digitale Assistenten an, die in ihre Produkte integriert sind. So k\u00f6nnen iPhone-Nutzer Siri fragen, welche Wellness-Hotel es in der N\u00e4he oder wo es eine gute neapolitanische Pizza gibt.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|desktop” admin_label=”Was ist Voice Search?” _builder_version=”4.16″ custom_margin=”20px||20px||true|false” custom_margin_tablet=”0px||0px||true|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/11\/Siri_DE_GIF.gif” alt=”Voice_Search_Siri” title_text=”Voice_Search_Siri” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/11\/Google_DE_GIF.gif” alt=”Voice_Search_Google_Assistant” title_text=”Voice_Search_Google_Assistant” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”Was ist Voice Search?” _builder_version=”4.16″ custom_margin=”0px||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”monitoring” _builder_version=”4.16″ text_font_size=”16px” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\u00a0Diese digitalen Assistenten sind ganz darauf ausgerichtet das Leben ihrer Nutzer bequemer zumachen und bieten noch weitere Vorteile, wie zum Beispiel die Bedienung der Heimelektronik. Amazon-Nutzer k\u00f6nnen \u00fcber deren Smart Speaker Echo und die digitale Assistentin Alexa Bestellungen direkt auf Amazon t\u00e4tigen und so gew\u00fcnschte Produkte einkaufen.
Und falls ein Betrieb, wie Hotel oder Restaurant, \u00fcber kein Online-Buchungssystem verf\u00fcgt, kann der Google Assistent durch die Google Duplex-Technologie beispielsweise selbstst\u00e4ndig per Telefonanruf einen Tisch in einem Restaurant reservieren.<\/strong><\/p>\n

Diese neuartige Art zu suchen dient allerdings nicht nur der Bequemlichkeit, sondern ist auch enorm effizient. Wie ein Experiment der Stanford Universit\u00e4t<\/a> gezeigt hat, ist die Geschwindigkeit in der ein Smartphone Text erkennt, dreimal h\u00f6her, wenn dies per Spracheingabe funktioniert im Vergleich zur herk\u00f6mmlichen Eingabe per Tastatur.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/11\/Digital_Assistants_Devices.png” alt=”Digital_Assistants_Devices” title_text=”Digital_Assistants_Devices” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”20px||||false|false” custom_padding=”13px|0px|25px|0px|false|false” custom_padding_tablet=”0px|||” custom_padding_phone=”0px||0px||true” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”Welches sind die wichtigsten Voice-Search-Anbieter?” _builder_version=”4.16″ custom_margin=”0px||” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”title” _builder_version=”4.16″ text_font_size=”16px” header_2_font=”Century Gothic Bold||||||||” header_2_font_size=”29px” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Welches sind die wichtigsten Voice-Search-Anbieter?<\/strong><\/h2>\n

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Weltweit gibt es eine grosse Anzahl an Anbietern von digitalen Assistenten, die Voice Search (Sprachsuche) \u00fcber ihre Produkte erm\u00f6glichen. Zum Teil k\u00f6nnen die digitalen Assistenten auch unabh\u00e4ngig von der jeweiligen Platform verwendet werden. So k\u00f6nnen Sie zum Beispiel den Google Assistant problemlos auf Ihrem iPhone verwenden.<\/p>\n

Als \u00dcbersicht haben wir Ihnen im Folgenden eine Tabelle zusammengestellt, die Ihnen zeigt, welches die wichtigsten Anbieter sind, auf welchen Ger\u00e4ten die digitalen Assistenten verwendet werden k\u00f6nnen und woher die Daten bei der Voice Search nach Hotels und Restaurants stammen.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/11\/Overview_Voice_Search_Providers.png” alt=”Overview_Voice_Search_Providers” title_text=”Overview_Voice_Search_Providers” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Quellen: Business Insider | Voicebot | Yandex<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ min_height=”231px” custom_margin=”20px||||false|false” custom_padding=”13px|0px|0px|0px|false|false” custom_padding_tablet=”0px|||” custom_padding_phone=”0px||0px||true” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”Die Zukunft von Voice Search” _builder_version=”4.16″ custom_margin=”0px||” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Titel” _builder_version=”4.16″ text_font_size=”16px” header_2_font=”Century Gothic Bold||||||||” header_2_font_size=”29px” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Die Zukunft von Voice Search<\/strong><\/h2>\n

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Gem\u00e4ss einer Studie haben in der Schweiz 51% der Bev\u00f6lkerung 2019 angegeben, dass sie von Sprachfunktionen Gebrauch machen, was im Vergleich zum Vorjahr einem Anstieg von 14% entspricht. Auch in Deutschland scheint Voice Search im Trend zu liegen, denn dort haben sich die Anzahl von Nutzern von Sprachassistenten innerhalb eines Jahres verdoppelt und betr\u00e4gt jetzt 30%.<\/p>\n

Die Zahlen lassen vermuten, dass die Anzahl von Nutzern auch in Zukunft weiter steigen wird. Nicht nur Smartphones tragen zu diesem Anstieg bei sondern auch immer mehr Smart Speakers und Nutzer, die auf die Bequemlichkeit und Effizienz dieser digitalen Assistenten setzen\u200b.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”0px||” custom_padding=”25px|0px|25px|0px|false|false” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”Bedeutung f\u00fcr Hotels und Restaurants” _builder_version=”4.16″ custom_margin=”0px||” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Titel” _builder_version=”4.16″ text_font_size=”16px” header_2_font=”Century Gothic Bold||||||||” header_2_font_size=”29px” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Was bedeutet das Aufkommen von Voice Search f\u00fcr Hotels und Restaurants?<\/strong><\/h2>\n

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Voice Search ist und wird extrem wichtig f\u00fcr Ihre Hotels und Restaurants, denn sie geh\u00f6ren zu den Betrieben, die am h\u00e4ufigsten online aufgerufen werden. Laut einer Studie<\/a> geh\u00f6ren Hotels und Restaurants zu den Top 5 Betrieben, die per Voice Search von potentiellen G\u00e4sten gesucht werden<\/strong>.<\/p>\n

Bez\u00fcglich Voice Search gibt es einige Massnahmen, um Hotels und Restaurants f\u00fcr die Suche mit digitalen Sprachassistenten bestm\u00f6glich auffindbar zu machen. Wie wir suchen hat sich durch Voice Search ge\u00e4ndert, denn die Fragen, die wir stellen haben eher einen Gespr\u00e4chscharakter.<\/p>\n

So achten wir bei der Tasteneingabe, dass wir mit m\u00f6glichst wenigen W\u00f6rtern die gew\u00fcnschten Ergebnisse sehen.<\/strong> Bei der klassischen Suche per Eintippen von einigen Keywords \u00fcber Google erhalten wir seitenweise Resultate, durch die wir uns klicken k\u00f6nnen.<\/p>\n

Durch die Effizienz und Geschwindigkeit von Voice Search \u00e4ndert sich auch die Suchweise, denn wie in einem Gespr\u00e4ch stellen wir Fragen, wie \u00abWo finde ich eine neapolitanische Pizza in Z\u00fcrich?\u00bb<\/strong> oder \u00abWelche Hotels in Z\u00fcrich haben einen Swimmingpool?\u00bb. Diese spezifischen Fragestellungen haben als Konsequenz, dass nur eine begrenzte Anzahl von Ergebnissen angezeigt wird<\/strong> und nur durch aktives Weiterklicken mehr Ergebnisse sichtbar werden.<\/p>\n

Was bedeutet dies nun f\u00fcr Ihr Hotel oder Restaurant? Das Ziel Ihres Restaurants oder Hotels ist es, es m\u00f6glichst h\u00e4ufig in die Liste der Ergebnisse zu schaffen. Dies bedeutet, dass Sie Ihre SEO-Strategie so anpassen sollten, dass m\u00f6gliche Fragen von potentiellen G\u00e4sten, die Ihren Betrieb betreffen, abgedeckt werden.<\/p>\n

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Tipps und Tricks zur Optimierung auf Voice Search Anfragen<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Keywords” _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

1. Verwenden Sie Keywords der Alltagssprache<\/span><\/b><\/h3>\n

Voice Search basiert h\u00e4ufig auf Alltagssprache, d.h. die Art und Weise wie G\u00e4ste suchen \u00e4hnelt der Art und Weise wie sie sprechen. Um die besten Ergebnisse bez\u00fcglich Ihrer SEO-Strategie zu erreichen, lohnt es sich auch auf Keywords zu fokussieren, die in der Alltagssprache verwendet werden.<\/p>\n

Tipp:<\/strong> Online-Bewertungen dienen als gute Datenquelle, welche Themen Ihre G\u00e4ste besch\u00e4ftigen und welche Sprache sie daf\u00fcr verwenden.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”FAQs” _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

2. Erstellen Sie eine Seite mit detaillierten Antworten auf die h\u00e4ufigsten Fragen (FAQs)<\/strong><\/h3>\n
Bei einer Voice Search stellen die Nutzer oftmals eine Frage auf diese eine Antwort suchen. Um Ihre Webseite f\u00fcr solche Suchanfragen zu optimieren, lohnt es sich eine FAQ-Seite einzurichten, auf der die wichtigsten Fragen beantwortet werden. Die Antworten sollten nicht zu lange sein, sondern die Fragen direkt und pr\u00e4zise beantworten.\u00a0<\/span><\/div>\n

[\/et_pb_text][et_pb_text admin_label=”Mobile Ger\u00e4te” _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

3. Optimieren Sie Ihre Webseite f\u00fcr mobile Ger\u00e4te<\/strong><\/h3>\n
Eine Analyse des Suchverhaltens zeigt, dass die mobilen Ger\u00e4te bei der Suche im Internet immer wichtiger werden und wir uns in einem \u00abmobile first\u00bb-Zeitalter befinden. Voice Search wird durch diesen Trend beg\u00fcnstigt, was bedeutet, dass Sie Ihre Restaurant- oder Hotel-Webseite f\u00fcr mobile Ger\u00e4te optimieren m\u00fcssen und so auch Ihre Performance bei der Sprachsuche verbessern.<\/span><\/div>\n

[\/et_pb_text][et_pb_text admin_label=”Google My Business” _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

4. Optimieren Sie die Google Unternehmensprofil<\/span>-Seite Ihres Hotels oder Restaurants<\/strong><\/h3>\n
Google ist einer der wichtigsten Anbieter von Voice Search und mit ihrer grossen Datenbank auch die Datenquelle anderer digitaler Assistenten. Daher ist es wichtig auch die traditionellen SEO-Strategien zu verfolgen.<\/span><\/div>\n
<\/div>\n
Verwalten Sie die Google Unternehmensprofil<\/span>-Seite Ihres Betriebes und halten Sie sie auf dem aktuellsten Stand. Ausserdem ist es wichtig, dass Sie Ihre Reviews beantworten, um Google zu zeigen was Ihr Hotel oder Restaurant anbietet und speziell auszeichnet. In unserem Google Unternehmensprofil<\/span>-Guide<\/a> finden Sie weitere Informationen zur Optimierung der Google Unternehmensprofil<\/span>-Seite Ihres Hotels und Restaurants.<\/span><\/div>\n

[\/et_pb_text][et_pb_text admin_label=”Google Duplex” _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

5. Google Duplex<\/strong><\/h3>\n

Falls Ihr Restaurant oder Hotel \u00fcber kein Online-Buchungssystem verf\u00fcgt, haben Sie dennoch die M\u00f6glichkeit Reservierungs- oder Buchungsanfragen \u00fcber den Google Assistent zu erhalten. Daf\u00fcr m\u00fcssen Sie in Ihrem Google Unternehmensprofil<\/span> die Option \u00abGoogle Assistent-Anrufe annehmen\u00bb ausw\u00e4hlen, dies erlaubt der Google Duplex-Technologie Anrufe f\u00fcr deren Nutzer zu t\u00e4tigen.<\/p>\n

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Voice Search ist ein zukunftsweisender Trend und spielt eine zentrale Rolle, wie Sie mit Ger\u00e4ten interagieren. Die Suche per Sprache ist nicht nur bequemer und effizienter, sondern vor allem bei j\u00fcngeren Generationen sehr beliebt. Daher ist es wichtig, dass Ihr Hotel oder Restaurant auf Voice Search vorbereitet ist und Massnahmen trifft, um die Chancen zu verbessern in den Suchergebnissen angezeigt zu werden.<\/p>\n

Mit unseren Tipps kommen Sie diesem Ziel einen Schritt n\u00e4her und k\u00f6nnen auch zuk\u00fcnftig neue G\u00e4ste erreichen, die auf der Suche nach einem Hotel oder Restaurant sind. Falls Sie weitere Fragen zum Thema Voice Search f\u00fcr Hotels und Restaurants haben, k\u00f6nnen Sie gerne einen Kommentar in unsere Kommentarspalte schreiben oder uns direkt kontaktieren.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ custom_padding=”25px||25px||true” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”” locked=”off” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”780px” use_custom_width=”on” custom_width_px=”780px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”Wie gut ist Ihr Betrieb?” button_url=”https:\/\/respondelligent.com\/rescore\/” button_text=”Finden Sie Ihren reScore heraus” _builder_version=”4.16″ header_font=”|700|||||||” header_text_color=”#ffffff” body_text_color=”#ffffff” background_image=”https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/01\/reScore_CTA_Banner.png” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#fac405″ button_border_color=”#fac405″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”off” button_letter_spacing__hover=”null” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null”]<\/p>\n

Wir berechnen einen objektiven Messwert Ihrer Online-Reputation auf Grund Ihrer Kundenbewertungen.<\/h5>\n

[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”0px||||false|false” custom_margin_tablet=”50px||||false|false” custom_margin_phone=”50px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”25px||25px||true|false” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”0px||0px||true” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”\u00dcber den Autor” image=”https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/11\/Darek.jpg” alt=”Darek” icon_placement=”left” image_icon_width=”120px” content_max_width=”780px” icon_placement_tablet=”” icon_placement_phone=”top” icon_placement_last_edited=”on|phone” _builder_version=”4.16″ header_font=”Century Gothic Bold||||||||” header_font_size=”20px” body_font_size=”16px” background_color=”rgba(0,0,0,0)” image_icon_custom_padding_tablet=”” image_icon_custom_padding_phone=”” image_icon_custom_padding_last_edited=”on|phone” module_alignment=”left” custom_margin=”|||0px|false|false” custom_margin_tablet=”|||0px|false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|desktop” body_font_size_tablet=”” body_font_size_phone=”15px” body_font_size_last_edited=”on|desktop” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” border_radii_image=”on|20px|20px|20px|20px” border_width_all_image_tablet=”” border_width_all_image_phone=”” border_width_all_image_last_edited=”on|phone” image_max_width=”120px” global_colors_info=”{}”]<\/p>\n

Im Bereich\u00a0Social Media & Customer Experience k\u00fcmmert sich Darek bei re:spondelligent um den digitalen Auftritt der Firma und u<\/span>nterst\u00fctzt Kunden bei Ihrem erfolgreichen Online Review Management.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Durch Voice Search k\u00f6nnen Sie neue G\u00e4ste erreichen. Nutzen Sie unsere Tipps, um Ihr Hotel oder Restaurant auf die Sprachsuche vorzubereiten.<\/p>\n","protected":false},"author":7,"featured_media":34906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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FREE TIPS & TRICKS<\/p>

[\/et_pb_text][et_pb_text content_tablet=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@\" content_phone=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@\" content_last_edited=\"on|tablet\" _builder_version=\"4.4.3\" _dynamic_attributes=\"content,content_tablet,content_phone\" text_font=\"Century Gothic Regular|700|||||||\" text_text_color=\"#ffffff\" text_font_size=\"58px\" text_line_height=\"1em\" header_text_color=\"#ffffff\" text_orientation=\"center\" width_tablet=\"\" width_phone=\"\" width_last_edited=\"on|phone\" custom_margin=\"||25px\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"10px||10px||true\" text_font_tablet=\"\" text_font_phone=\"\" text_font_last_edited=\"on|phone\" text_font_size_tablet=\"45px\" text_font_size_phone=\"30px\" text_font_size_last_edited=\"on|desktop\" text_line_height_tablet=\"\" text_line_height_phone=\"\" text_line_height_last_edited=\"on|desktop\" header_text_color_tablet=\"#ffffff\" header_text_color_phone=\"#ffffff\" header_text_color_last_edited=\"on|phone\"]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_text _builder_version=\"4.4.3\" _dynamic_attributes=\"content\" text_font=\"|300|||||||\" text_text_color=\"#ffffff\" text_font_size=\"20px\" text_letter_spacing=\"7px\" text_orientation=\"center\" custom_margin=\"||25px\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||0px||true\" text_font_size_tablet=\"\" text_font_size_phone=\"16px\" text_font_size_last_edited=\"on|phone\" text_letter_spacing_tablet=\"\" text_letter_spacing_phone=\"4px\" text_letter_spacing_last_edited=\"on|phone\"]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@[\/et_pb_text][et_pb_text _builder_version=\"4.4.3\" _dynamic_attributes=\"content\" text_font=\"Century Gothic Regular|700|||||||\" text_text_color=\"#ffffff\" text_font_size=\"15px\" text_orientation=\"center\"]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9hdXRob3IiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiIiLCJhZnRlciI6IiwgRm91bmRlciIsIm5hbWVfZm9ybWF0IjoiZGlzcGxheV9uYW1lIiwibGluayI6Im9mZiIsImxpbmtfZGVzdGluYXRpb24iOiJhdXRob3JfYXJjaGl2ZSJ9fQ==@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" _builder_version=\"3.22\" custom_padding=\"25px||0||false|false\" custom_padding_tablet=\"0px||0px||true\" custom_padding_phone=\"\"][et_pb_row custom_padding_last_edited=\"on|phone\" padding_top_bottom_link_1=\"true\" _builder_version=\"4.4.4\" custom_margin_tablet=\"\" custom_margin_phone=\"20px||||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0||0||true|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"0px||0px|\" custom_padding_tablet=\"||20px\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\" custom_padding__hover=\"|||\"][et_pb_text content_tablet=\"<\/p>

W<\/span><\/strong><\/p>

hen you are managing a restaurant, you focus on providing guests with an outstanding experience. All boxes should be checked: great food, great service, great atmosphere. But what you must not forget is how your restaurant is perceived online.<\/p>

Before booking a table, customers check the information available on the Internet: the menu, pictures, and online reviews. In the last few months digitalization has become even more important in the restaurant business, which requires that every restaurant manages its online reputation.<\/p>

To improve customer experiences and be ahead of the competition, implement these steps into your restaurant reputation management<\/strong> strategy.<\/p>

\" content_phone=\"<\/p>

W<\/span><\/strong><\/p>

hen you are managing a restaurant, you focus on providing guests with an outstanding experience. All boxes should be checked: great food, great service, great atmosphere. But what you must not forget is how your restaurant is perceived online.<\/p>

Before booking a table, customers check the information available on the Internet: the menu, pictures, and online reviews. In the last few months digitalization has become even more important in the restaurant business, which requires that every restaurant manages its online reputation.<\/p>

To improve customer experiences and be ahead of the competition, implement these steps into your restaurant reputation management<\/strong> strategy.<\/p>

\" content_last_edited=\"on|phone\" _builder_version=\"4.4.7\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" text_font_size_tablet=\"\" text_font_size_phone=\"16px\" text_font_size_last_edited=\"on|desktop\"]<\/p>

W<\/span><\/strong><\/p>

hen you are managing a restaurant, you focus on providing guests with an outstanding experience. All boxes should be checked: great food, great service, great atmosphere. But what you must not forget is how your restaurant is perceived online.<\/p>

Before booking a table, customers check the information available on the Internet: the menu, pictures, and online reviews. In the last few months digitalization has become even more important in the restaurant business, which requires that every restaurant manages its online reputation.<\/p>

To improve customer experiences and be ahead of the competition, implement these steps into your restaurant reputation management<\/strong> strategy.<\/p>

\u00a0<\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" _builder_version=\"3.22\" custom_margin=\"0px||\" custom_padding=\"13px|0px|25px|0px|false|false\" custom_padding_tablet=\"0px|||\" custom_padding_phone=\"0px||0px||true\"][et_pb_row custom_padding_last_edited=\"on|desktop\" admin_label=\"monitor and respond to reviews\" _builder_version=\"4.0.9\" custom_margin=\"0px||\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||0px||true\" custom_padding_tablet=\"20px||20px||true\" custom_padding_phone=\"0px||||false|false\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"title\" _builder_version=\"4.4.7\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" header_2_font=\"Century Gothic Bold||||||||\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\"]<\/p>

1. Monitor and respond to online reviews<\/strong><\/h2>

[\/et_pb_text][et_pb_text admin_label=\"1\" _builder_version=\"4.4.7\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\"]<\/p>

Online reviews are the most prominent factor which drives your ranking in local search<\/a>. Reviews play a major role when customers decide which restaurant to visit. Whether you want it or not, your business is reviewed online. Monitoring online reviews gives you a better understanding of your guests\u2019 expectations. It helps gather important insights and improve your operations.<\/p>

The easiest way to monitor your online reviews, especially if you have a multi-location business, is by using a reputation management software<\/strong> that collects reviews from different sources and presents them in one dashboard. While there are many providers who offer this service, choose a tool that combines different tasks such as review collection and monitoring, review content analysis, and responding to reviews.<\/p>

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