GOOGLE TIPS & TRICKS
Google Posts for Local Businesses
Natalia Zaugg, Founder
22 July 2017 (updated 24 May 2018)
Posts on Google are not only available for celebrities, sports and movie stars anymore. Local businesses can now use this feature and post images and text about their activities right to Google Search and Maps. This drives traffic to your website and makes your listing more attractive. Use Google posts in addition to other measures which improve local SEO discussed in our previous article.
What do you need it for?
Local businesses can benefit from this new feature and use it as another promotion channel. Such social network-style posts are perfect to tell users about your new events, products, and services. Announce an opening of your new shop or restaurant, share daily specials and current promotions, or just publish a nice picture to make your customers visit your business. Here is an example of a barber shop in London and a restaurant in New York showing a perfect implementation of Google’s new feature.
The most important reason why local businesses should add posts on Google is that posts are linked to your website. This is a good source of traffic which may result in a higher sign-up rate for your newsletter and a larger number of converting customers. Connect to your customers directly from your Google listing.
Google posts are linked to your web site and bring good traffic to raise conversion rate.
How to create a Google post and where will it show up?
Posts can be created in Google My Business interface. Here is a screenshot of it:
Click on Manage location and choose the location for which you would like to publish a post. Choose the option Create post and a new window will appear where you can upload a photo or video and write your post. You can choose between the tabs “What’s New”, “Event”, and “Offer” depending on what you’d like to promote.
It is possible to add a call-to-action button, for example, “Book” or “Sign up” leading directly to your website. It is a good idea to add UTM parameters to the URL in order to track conversions.
When creating an “Event” or “Offer”, you can choose the start and end date, which will define how long your post will stay live.
Creating posts on Google is very easy, as long as you have a suitable creative at hand. Images should be in JPG or PNG format and are automatically cropped to square. The best pixel size to use is 750 x 750 with a minimum of 720 x 540 required. Google posts also support videos now. They can be uploaded in the following formats AVI, MP4, MOV, FLV, WMV, MPG, M4V, MKV, M2TS, and MTS, with the maximum size of 100 MB.
Preview your post before publishing it to make sure it looks good.
You can also create posts on a mobile device from the Google My Business Android and iOS apps.
Once a post is published it will appear in Google Search and Maps results. It is important to know that on mobile devices Google posts appear on the top of the Knowledge Panel and are given a lot of visibility. See an example below:
Users will automatically see the newest posts as they are shown first. The older ones will show in a carousel format (up to 10 posts). An important point to keep in mind is that the posts are only live for 7 days, after that they are removed from the default view. So post often!
With posts, Google gives you the chance to define and influence the content that appears on your brand search on Google’s first search result page. Don’t miss the opportunity.
Have you observed anything else interesting about Google posts? Share your ideas in the comments below.
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About the Author
Natalia is a creative writer at re:spondelligent. She is passionate about helping businesses manage and respond to their customer reviews and loves sharing her industry and marketing knowledge to help brands succeed.