Women<\/span> recommend.<\/h1>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”21px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Four guest types in hospitality. An independent study of <\/span>22,000+ restaurant reviews<\/b> across 100 Swiss restaurants<\/b> shows who writes and why.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.27.6″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_margin=”56px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”22,216 ” use_icon=”on” _builder_version=”4.27.6″ _module_preset=”default” header_font=”|700|||||||” header_font_size=”44px” header_letter_spacing=”1.5px” body_font=”|700||on|||||” body_text_color=”#8a909d” body_font_size=”11px” body_letter_spacing=”1.4px” background_color=”#FFFFFF” custom_padding=”28px|24px|28px|24px|true|true” border_width_all=”1px” border_color_all=”#e3e8ed” global_colors_info=”{}”]<\/p>\n
reviews analysed<\/span><\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”100″ use_icon=”on” _builder_version=”4.27.6″ _module_preset=”default” header_font=”|700|||||||” header_font_size=”44px” header_letter_spacing=”1.5px” body_font=”|700||on|||||” body_text_color=”#8a909d” body_font_size=”11px” body_letter_spacing=”1.4px” background_color=”#FFFFFF” custom_padding=”28px|24px|28px|24px|true|true” border_width_all=”1px” border_color_all=”#e3e8ed” global_colors_info=”{}”]<\/p>\n
Swiss restaurants<\/span><\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”4″ use_icon=”on” _builder_version=”4.27.6″ _module_preset=”default” header_font=”|700|||||||” header_font_size=”44px” header_letter_spacing=”1.5px” body_font=”|700||on|||||” body_text_color=”#8a909d” body_font_size=”11px” body_letter_spacing=”1.4px” background_color=”#FFFFFF” custom_padding=”28px|24px|28px|24px|true|true” border_width_all=”1px” border_color_all=”#e3e8ed” global_colors_info=”{}”]<\/p>\n
Guest Archetypes<\/span><\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”\u00a7 01 \u2014 Was wir falsch verstanden haben” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”||||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Century Gothic Regular|700||on|||||” text_text_color=”#00b0dc” text_font_size=”12px” text_letter_spacing=”1.4px” global_colors_info=”{}”]<\/p>\n
\u00a7 01 \u2014 What we got wrong<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Everything you think you know about how men and women leave restaurant reviews is probably wrong.<\/h2>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”21px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
The most common assumption is that women are more expressive, writing longer and more detailed reviews, while men stick to a star rating and move on. <\/span>Our data tells a different story.<\/b><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”20px||20px||true|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”173″ use_icon=”on” _builder_version=”4.27.6″ _module_preset=”default” header_text_color=”#03d090″ header_font_size=”56px” body_font_size=”15px” background_color=”#FFFFFF” height=”300px” custom_padding=”32px|28px|32px|28px|true|true” border_width_top=”4px” border_color_top=”#03d090″ border_width_right=”1px” border_color_right=”#e3e8ed” border_width_bottom=”1px” border_color_bottom=”#e3e8ed” border_width_left=”1px” border_color_left=”#e3e8ed” global_colors_info=”{}”]<\/p>\n
Men write longer reviews.<\/h3>\n
On average 173 characters per male review \u2014 versus 152 for women.<\/span><\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”53,6%” use_icon=”on” _builder_version=”4.27.6″ _module_preset=”default” header_text_color=”#03d090″ header_font_size=”56px” body_font_size=”15px” background_color=”#FFFFFF” height=”300px” custom_padding=”32px|28px|32px|28px|true|true” border_width_top=”4px” border_color_top=”#03d090″ border_width_right=”1px” border_color_right=”#e3e8ed” border_width_bottom=”1px” border_color_bottom=”#e3e8ed” border_width_left=”1px” border_color_left=”#e3e8ed” global_colors_info=”{}”]<\/p>\n
Men review with text more often<\/h3>\n
53.6% of male reviews include written text, compared to 49.4% of female reviews.<\/span><\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”0,02″ use_icon=”on” _builder_version=”4.27.6″ _module_preset=”default” header_text_color=”#03d090″ header_font_size=”56px” body_font_size=”15px” background_color=”#FFFFFF” height=”300px” custom_padding=”32px|28px|32px|28px|true|true” border_width_top=”4px” border_color_top=”#03d090″ border_width_right=”1px” border_color_right=”#e3e8ed” border_width_bottom=”1px” border_color_bottom=”#e3e8ed” border_width_left=”1px” border_color_left=”#e3e8ed” global_colors_info=”{}”]<\/p>\n
At premium restaurants, almost identical.<\/h3>\n
Men 4.59 stars, women 4.61. A difference of just 0.02. Gender differences disappear at premium.<\/span><\/p>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”\u00a7 02 \u2014 Die vier G\u00e4stetypen” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#f5f8fa” border_width_top=”1px” border_color_top=”#e3e8ed” border_width_bottom=”1px” border_color_bottom=”#e3e8ed” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Century Gothic Regular|700||on|||||” text_text_color=”#00b0dc” text_font_size=”12px” text_letter_spacing=”1.4px” global_colors_info=”{}”]<\/p>\n
\u00a7 02 \u2014 The four guest types<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Four guests every restaurant <\/span>should know.<\/h2>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”21px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Across 22,000+ reviews, four recurring patterns emerge \u2014 consistent across all restaurant categories and price segments.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ make_equal=”on” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”0px|0px||0px|false|false” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n
<\/p>\n
\u2116 01 \/ 04<\/span> \u2640 RECOMMENDER<\/span> <\/div>\n <\/p>\n
![\"The](\"\/wp-content\/uploads\/2026\/04\/enthusiastin.png\")
<\/div>\n
<\/p>\n
<\/p>\n
The Enthusiast<\/h3>\n
<\/p>\n
Predominantly female \u00b7 Most active in quick-service and casual dining<\/div>\n
<\/p>\n
<\/p>\n
<\/p>\n
77.1 %<\/div>\n
<\/p>\n
5-star reviews<\/div>\n
<\/div>\n
<\/p>\n
<\/p>\n
56.7 %<\/div>\n
<\/p>\n
mention food<\/div>\n
<\/div>\n
<\/p>\n
<\/p>\n
+50 %<\/div>\n
<\/p>\n
review requests<\/div>\n
<\/div>\n
<\/div>\n
Your most valuable reviewer. She visits, she notices, and she shares. Food is her primary focus. Generous with praise, but not uncritical. Responds particularly well to direct review requests via QR code, NFC or direct link. <\/pee> <\/p>\n <\/p>\n
\u2192 What this means<\/div>\n
The easiest positive review to earn \u2014 but only if you ask. Bring the platform to her, instead of hoping she finds you on Google. <\/div>\n
<\/div>\n
<\/div>\n
[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
<\/p>\n
\u2116 03 \/ 04<\/span> \u2642 CRITIC<\/span> <\/div>\n <\/p>\n
![\"The](\"\/wp-content\/uploads\/2026\/04\/wert-rechner.png\")
<\/div>\n
<\/p>\n
<\/p>\n
The Value Calculator<\/h3>\n
<\/p>\n
Predominantly male \u00b7 Present across all categories<\/div>\n
<\/p>\n
<\/p>\n
<\/p>\n
13.7 %<\/div>\n
<\/p>\n
mention price (vs. 10 % \u2640)<\/div>\n
<\/div>\n
<\/p>\n
<\/p>\n
20 %<\/div>\n
<\/p>\n
of negative \u2642reviews about price<\/div>\n
<\/div>\n
<\/p>\n
<\/p>\n
58.2 %<\/div>\n
<\/p>\n
premium reviewers<\/div>\n
<\/div>\n
<\/div>\n
Value is the only topic that is primarily mentioned negatively. The Value Calculator shows up across every price segment. At fast-food, he expects a simple deal: quick, affordable, consistent. At premium, he expects the price to justify every detail. <\/pee> <\/p>\n <\/p>\n
\u2192 What this means<\/div>\n
Value complaints are rarely just about price. Make value visible: through clear communication, presentation and attention to detail, before it becomes a complaint. <\/div>\n
<\/div>\n
<\/div>\n
[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
<\/p>\n
\u2116 02 \/ 04<\/span> \u2642 CRITIC<\/span> <\/div>\n <\/p>\n
![\"The](\"\/wp-content\/uploads\/2026\/04\/service-richter.png\")
<\/div>\n
<\/p>\n
<\/p>\n
The Service Judge<\/h3>\n
<\/p>\n
Predominantly male \u00b7 Most vocal at fast-food.<\/div>\n
<\/p>\n
<\/p>\n
<\/p>\n
26.4 %<\/div>\n
<\/p>\n
mention service negatively (fast-food)<\/div>\n
<\/div>\n
<\/p>\n
<\/p>\n
61.5 %<\/div>\n
<\/p>\n
of fast-food reviewers are male<\/div>\n
<\/div>\n
<\/p>\n
<\/p>\n
12 %<\/div>\n
<\/p>\n
of fast-food reviews are 1-star<\/div>\n
<\/div>\n
<\/div>\n
Clear expectations, precise criticism. Service and staff are his primary triggers, especially at fast-food. What frustrates him is being treated poorly, kept waiting, or receiving something that does not match what was ordered. <\/pee> <\/p>\n <\/p>\n
\u2192 What this means<\/div>\n
Friendliness, speed and attentiveness are not nice-to-haves. They determine whether a guest leaves a 1-star review. Monitor service sentiment regularly. <\/div>\n
<\/div>\n
<\/div>\n
[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
<\/p>\n
\u2116 04 \/ 04<\/span> \u2696 Regular<\/span> <\/div>\n <\/p>\n
![\"The](\"\/wp-content\/uploads\/2026\/04\/treue-botschafterin.png\")
<\/div>\n
<\/p>\n
<\/p>\n
The Loyal Advocate<\/h3>\n
<\/p>\n
Gender-balanced (50\/50) \u00b7 Most active in casual dining and premium<\/div>\n
<\/p>\n
<\/p>\n
<\/p>\n
4.48 \u2605<\/div>\n
<\/p>\n
average vs. 4.17 for first-timers<\/div>\n
<\/div>\n
<\/p>\n
<\/p>\n
76.9 %<\/div>\n
<\/p>\n
give 5 stars<\/div>\n
<\/div>\n
<\/p>\n
<\/p>\n
\u22122.5\u00d7<\/div>\n
<\/p>\n
fewer 1-star reviews than first-time visitors<\/div>\n
<\/div>\n
<\/div>\n
The guest every restaurant wants more of. Returns, remembers, and almost always rates positively. Gender plays no role here: 49.9% male, 50.1% female. Loyalty neutralizes the differences that show up so clearly elsewhere. <\/pee> <\/p>\n <\/p>\n
\u2192 What this means<\/div>\n
Your most reliable source of positive reviews. They do not need to be convinced, they need to be asked. A timely request after a return visit is all it takes. <\/div>\n
<\/div>\n
<\/div>\n
[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”\u00a7 03 \u2014 Die Daten dahinter” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#f5f8fa” border_width_top=”1px” border_color_top=”#e3e8ed” border_width_bottom=”1px” border_color_bottom=”#e3e8ed” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Century Gothic Regular|700||on|||||” text_text_color=”#00b0dc” text_font_size=”12px” text_letter_spacing=”1.4px” global_colors_info=”{}”]<\/p>\n
\u00a7 03 \u2014 The data behind the archetypes<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
The U-shape<\/span>\u00a0<\/span>of gender distribution.<\/h2>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”21px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Men dominate at both ends of the price spectrum, fast-food and premium. Women dominate the middle ground. <\/span><\/p>\nWhere financial stakes are highest \u2014 a disappointing fast-food visit or a significant spend at premium \u2014 men are more likely to write. In quick-service and casual dining, women are more likely to write.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ make_equal=”on” _builder_version=”4.27.6″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”20px||20px||true|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”0px|0px||0px|false|false” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n
<\/p>\n
Gender split by restaurant category<\/h3>\n
<\/p>\n
<\/p>\n
Fast-Food<\/div>\n
<\/p>\n
<\/p>\n
\u2642 61.5 %<\/div>\n
<\/p>\n
38.5 % \u2640<\/div>\n
<\/div>\n
<\/div>\n
<\/p>\n
<\/p>\n
Quick-Service<\/div>\n
<\/p>\n
<\/p>\n
\u2642 42.7 %<\/div>\n
<\/p>\n
57.3 % \u2640<\/div>\n
<\/div>\n
<\/div>\n
<\/p>\n
<\/p>\n
Casual Dining<\/div>\n
<\/p>\n
<\/p>\n
\u2642 41.9 %<\/div>\n
<\/p>\n
58.1 % \u2640<\/div>\n
<\/div>\n
<\/div>\n
<\/p>\n
<\/p>\n
Premium<\/div>\n
<\/p>\n
<\/p>\n
\u2642 58.2 %<\/div>\n
<\/p>\n
41.8 % \u2640<\/div>\n
<\/div>\n
<\/div>\n
<\/p>\n
<\/p>\n
<\/span> Men<\/span> <\/div>\n <\/p>\n
<\/span> Women<\/span> <\/div>\n <\/div>\n
<\/div>\n
[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
<\/p>\n
What they write about<\/h3>\n
<\/p>\n
<\/p>\n
Food<\/span> <\/div>\n <\/p>\n
<\/p>\n
\u2642 49.7 %<\/div>\n
<\/p>\n
56.7 % \u2640<\/div>\n
<\/div>\n
<\/div>\n
<\/p>\n
<\/p>\n
Service<\/span> <\/div>\n <\/p>\n
<\/p>\n
\u2642 47.3 %<\/div>\n
<\/p>\n
51.5 % \u2640<\/div>\n
<\/div>\n
<\/div>\n
<\/p>\n
<\/p>\n
Ambience<\/span> <\/div>\n <\/p>\n
<\/p>\n
\u2642 18.4 %<\/div>\n
<\/p>\n
21.7 % \u2640<\/div>\n
<\/div>\n
<\/div>\n
<\/p>\n
<\/p>\n
Value \u2014 \u2642 dominate<\/span><\/span> <\/div>\n <\/p>\n
<\/p>\n
\u2642 13.7 %<\/div>\n
<\/p>\n
10.0 % \u2640<\/div>\n
<\/div>\n
<\/div>\n
<\/p>\n
<\/p>\n
<\/span> Men<\/span> <\/div>\n <\/p>\n
<\/span> Women<\/span> <\/div>\n <\/div>\n
<\/div>\n
[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
The data behind the archetypes<\/span>.<\/h2>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”21px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
How men and women review differently \u2014 what they write about, how detailed, and on which platform. And what really sets the loyal regular apart from the first-time visitor.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Reviews” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” header_3_font_size=”26px” header_3_line_height=”1.25em” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”26px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Ratings: women are more generous, men more polarized<\/h3>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”18px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
Overall, female reviewers rate more positively: <\/span>4.60 stars<\/b> on average compared to <\/span>4.46<\/b> for men. Even more telling is the difference at the extremes. Men are <\/span>72% more likely to leave a 1-star review,<\/b> with 4.3% of male reviews being 1-star compared to 2.5% of female reviews. Women give 5-star reviews more often: 77.1% versus 71.1% for men.<\/span><\/p>\n[\/et_pb_text][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]
Average rating by category and gender<\/title><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] --> :root {<!-- [et_pb_line_break_holder] --> --ink: #0f1622;<!-- [et_pb_line_break_holder] --> --ink-soft: #41505f;<!-- [et_pb_line_break_holder] --> --muted: #8a96a3;<!-- [et_pb_line_break_holder] --> --bg: #ffffff;<!-- [et_pb_line_break_holder] --> --bg-alt: #f3f5f8;<!-- [et_pb_line_break_holder] --> --rule: #e3e8ed;<!-- [et_pb_line_break_holder] --> --blue: #00B0DC;<!-- [et_pb_line_break_holder] --> --green: #03d090;<!-- [et_pb_line_break_holder] --> --display: \"Century Gothic\", \"Avant Garde\", \"URW Gothic\", \"ITC Avant Garde Gothic\", \"Futura\", system-ui, sans-serif;<!-- [et_pb_line_break_holder] --> --body: \"Century Gothic\", \"Avant Garde\", \"URW Gothic\", \"Futura\", system-ui, sans-serif;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> * { box-sizing: border-box; }<!-- [et_pb_line_break_holder] --> body {<!-- [et_pb_line_break_holder] --> margin: 0;<!-- [et_pb_line_break_holder] --> background: var(--bg);<!-- [et_pb_line_break_holder] --> color: var(--ink);<!-- [et_pb_line_break_holder] --> font-family: var(--body);<!-- [et_pb_line_break_holder] --> font-size: 16px;<!-- [et_pb_line_break_holder] --> line-height: 1.6;<!-- [et_pb_line_break_holder] --> padding: 0;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> .stat-block {<!-- [et_pb_line_break_holder] --> background: #fff;<!-- [et_pb_line_break_holder] --> border: 1px solid var(--rule);<!-- [et_pb_line_break_holder] --> padding: 28px;<!-- [et_pb_line_break_holder] --> max-width: 760px;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> .stat-block h3 {<!-- [et_pb_line_break_holder] --> margin: 0 0 20px;<!-- [et_pb_line_break_holder] --> font-family: var(--display); font-weight: 700;<!-- [et_pb_line_break_holder] --> font-size: 22px; letter-spacing: -0.4px;<!-- [et_pb_line_break_holder] --> color: var(--ink);<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><\/head><!-- [et_pb_line_break_holder] --><body data-cmplz=1 data-om-id=\"747188ad:3\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <!-- CHART: Durchschnittsbewertung nach Kategorie und Geschlecht --><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"stat-block\" data-om-id=\"747188ad:4\"><!-- [et_pb_line_break_holder] --> <\/p>\n<h3 data-om-id=\"747188ad:5\">Average rating by category and gender<\/h3>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; gap: 18px; margin-top: 8px;\" data-om-id=\"747188ad:6\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <!-- Fast-Food --><!-- [et_pb_line_break_holder] --> <\/p>\n<div data-om-id=\"747188ad:7\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 6px;\" data-om-id=\"747188ad:8\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 14px; font-weight: 700; color: var(--ink);\" data-om-id=\"747188ad:9\">Fast-Food<\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 12px; color: var(--muted); font-variant-numeric: tabular-nums;\" data-om-id=\"747188ad:10\">\u2642 3.79 \u2605 \u00b7 \u2640 3.95 \u2605 \u00b7 \u0394 0.16<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 6px;\" data-om-id=\"747188ad:11\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 28px; position: relative;\" data-om-id=\"747188ad:12\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); width: 75.8%; height: 100%; display: flex; align-items: center; padding: 0 10px; color: #fff; font-size: 12px; font-weight: 700;\" data-om-id=\"747188ad:13\">3.79<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 28px; position: relative;\" data-om-id=\"747188ad:14\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); width: 79.0%; height: 100%; display: flex; align-items: center; padding: 0 10px; color: #fff; font-size: 12px; font-weight: 700;\" data-om-id=\"747188ad:15\">3.95<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <!-- Quick-Service --><!-- [et_pb_line_break_holder] --> <\/p>\n<div data-om-id=\"747188ad:16\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 6px;\" data-om-id=\"747188ad:17\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 14px; font-weight: 700; color: var(--ink);\" data-om-id=\"747188ad:18\">Quick-Service<\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 12px; color: var(--muted); font-variant-numeric: tabular-nums;\" data-om-id=\"747188ad:19\">\u2642 4.62 \u2605 \u00b7 \u2640 4.72 \u2605 \u00b7 \u0394 0.10<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 6px;\" data-om-id=\"747188ad:20\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 28px; position: relative;\" data-om-id=\"747188ad:21\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); width: 92.4%; height: 100%; display: flex; align-items: center; padding: 0 10px; color: #fff; font-size: 12px; font-weight: 700;\" data-om-id=\"747188ad:22\">4.62<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 28px; position: relative;\" data-om-id=\"747188ad:23\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); width: 94.4%; height: 100%; display: flex; align-items: center; padding: 0 10px; color: #fff; font-size: 12px; font-weight: 700;\" data-om-id=\"747188ad:24\">4.72<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <!-- Casual Dining --><!-- [et_pb_line_break_holder] --> <\/p>\n<div data-om-id=\"747188ad:25\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 6px;\" data-om-id=\"747188ad:26\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 14px; font-weight: 700; color: var(--ink);\" data-om-id=\"747188ad:27\">Casual Dining<\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 12px; color: var(--muted); font-variant-numeric: tabular-nums;\" data-om-id=\"747188ad:28\">\u2642 4.58 \u2605 \u00b7 \u2640 4.65 \u2605 \u00b7 \u0394 0.07<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 6px;\" data-om-id=\"747188ad:29\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 28px; position: relative;\" data-om-id=\"747188ad:30\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); width: 91.6%; height: 100%; display: flex; align-items: center; padding: 0 10px; color: #fff; font-size: 12px; font-weight: 700;\" data-om-id=\"747188ad:31\">4.58<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 28px; position: relative;\" data-om-id=\"747188ad:32\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); width: 93.0%; height: 100%; display: flex; align-items: center; padding: 0 10px; color: #fff; font-size: 12px; font-weight: 700;\" data-om-id=\"747188ad:33\">4.65<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <!-- Premium --><!-- [et_pb_line_break_holder] --> <\/p>\n<div data-om-id=\"747188ad:34\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 6px;\" data-om-id=\"747188ad:35\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 14px; font-weight: 700; color: var(--ink);\" data-om-id=\"747188ad:36\">Premium <span style=\"color: var(--green); font-weight: 700;\" data-om-id=\"747188ad:37\">\u2014 almost identical<\/span><\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 12px; color: var(--muted); font-variant-numeric: tabular-nums;\" data-om-id=\"747188ad:38\">\u2642 4.59 \u2605 \u00b7 \u2640 4.61 \u2605 \u00b7 \u0394 0.02<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 6px;\" data-om-id=\"747188ad:39\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 28px; position: relative;\" data-om-id=\"747188ad:40\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); width: 91.8%; height: 100%; display: flex; align-items: center; padding: 0 10px; color: #fff; font-size: 12px; font-weight: 700;\" data-om-id=\"747188ad:41\">4.59<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 28px; position: relative;\" data-om-id=\"747188ad:42\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); width: 92.2%; height: 100%; display: flex; align-items: center; padding: 0 10px; color: #fff; font-size: 12px; font-weight: 700;\" data-om-id=\"747188ad:43\">4.61<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <!-- Overall --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"padding-top: 14px; border-top: 1px dashed var(--rule); margin-top: 4px;\" data-om-id=\"747188ad:44\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 6px;\" data-om-id=\"747188ad:45\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 14px; font-weight: 700; color: var(--ink);\" data-om-id=\"747188ad:46\">Total <span style=\"color: var(--muted); font-weight: 400; font-size: 12px;\" data-om-id=\"747188ad:47\">\u2014 all categories<\/span><\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 12px; color: var(--muted); font-variant-numeric: tabular-nums;\" data-om-id=\"747188ad:48\">\u2642 4.46 \u2605 \u00b7 \u2640 4.60 \u2605 \u00b7 \u0394 0.14<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 6px;\" data-om-id=\"747188ad:49\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 28px; position: relative;\" data-om-id=\"747188ad:50\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); width: 89.2%; height: 100%; display: flex; align-items: center; padding: 0 10px; color: #fff; font-size: 12px; font-weight: 700;\" data-om-id=\"747188ad:51\">4.46<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 28px; position: relative;\" data-om-id=\"747188ad:52\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); width: 92.0%; height: 100%; display: flex; align-items: center; padding: 0 10px; color: #fff; font-size: 12px; font-weight: 700;\" data-om-id=\"747188ad:53\">4.60<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <!-- Legend --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"margin-top: 24px; padding-top: 18px; border-top: 1px solid var(--rule); display: flex; gap: 24px; align-items: center; flex-wrap: wrap;\" data-om-id=\"747188ad:54\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; align-items: center; gap: 8px;\" data-om-id=\"747188ad:55\"><span style=\"width: 16px; height: 10px; background: var(--blue);\" data-om-id=\"747188ad:56\"><\/span><span style=\"font-size: 13px; color: var(--ink);\" data-om-id=\"747188ad:57\">Men<\/span><\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; align-items: center; gap: 8px;\" data-om-id=\"747188ad:58\"><span style=\"width: 16px; height: 10px; background: var(--green);\" data-om-id=\"747188ad:59\"><\/span><span style=\"font-size: 13px; color: var(--ink);\" data-om-id=\"747188ad:60\">Women<\/span><\/div>\n<p><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 12px; color: var(--muted); margin-left: auto;\" data-om-id=\"747188ad:61\">Scale 0\u20135 \u2605<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”18px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n<p><span>The rating gap is almost entirely driven by fast-food. At premium restaurants, gender differences nearly disappear. Both genders arrive with high expectations and similar satisfaction levels, and the quality of the experience neutralizes any difference.<\/span><\/p>\n<p><b>Men give 72% more 1-star reviews. <\/b>4.3% of male reviews are 1-star, compared to 2.5% for women.<\/p>\n<p><span><b>At fast-food, 1 in 8 male reviews is 1-star.<\/b> 12% of male fast-food reviews are 1-star, compared to 8.4% for women.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Topics” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” header_3_font_size=”26px” header_3_line_height=”1.25em” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”26px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n<h3 data-om-id=\"a5706781:323\">What they write about: food, service, ambiance and value<span> <\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”18px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” hover_enabled=”0″ text_font_size_tablet=”21px” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n<p>We have already seen the topic distribution. More interesting is <i data-om-id=\"a5706781:325\">when<\/i><span> a topic appears. Does it appear more in positive or negative reviews? Three very different patterns emerge.<\/span><\/p>\n<p><b data-om-id=\"a5706781:327\" style=\"font-size: 18px;\">Food<\/b><span style=\"font-size: 18px;\"> <\/span><span style=\"font-size: 18px;\">is the one topic women mention equally in positive and negative reviews. (57.5 % of \u2640-5-star reviews, 47.5 % of \u2640-1-2-star reviews). Food matters to them regardless of how the visit went overall.<\/span><\/p>\n<p><b data-om-id=\"a5706781:329\" style=\"font-size: 18px;\">Value<\/b><span style=\"font-size: 18px;\"> <\/span><span style=\"font-size: 18px;\">tells a completely different story. For men, it is nearly twice as likely to appear in a negative review as a positive one. (20 % vs. 10.9 %). It is the only topic that is primarily mentioned negatively.<\/span><\/p>\n<p><b data-om-id=\"a5706781:331\" style=\"font-size: 18px;\">Ambience<\/b><span style=\"font-size: 18px;\"> <\/span><span style=\"font-size: 18px;\">stands out for the opposite reason. When mentioned by either gender, it is almost always in a positive review. Nobody writes about ambiance to complain. They write about it to recommend.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”How much they write” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” header_3_font_size=”26px” header_3_line_height=”1.25em” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”26px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n<h3 data-om-id=\"a5706781:333\">How much they write: men go into more detail<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”18px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n<p><span>Despite the common assumption that women are more expressive, men actually write longer reviews. When a male reviewer writes text, he averages <\/span><b data-om-id=\"a5706781:335\">173 characters<\/b><span> versus 152 for women. Men are also slightly more likely to write a text review at all. (53.6 % vs. 49.4 %).<\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”] <!-- Two big stat tiles side by side --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: 16px;\" data-om-id=\"a5706781:336\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"stat-block\" style=\"text-align: left;\" data-om-id=\"a5706781:337\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size: 12px; letter-spacing: 1.6px; color: var(--muted); font-weight: 700; text-transform: uppercase; margin-bottom: 12px;\" data-om-id=\"a5706781:338\">Avg. Characters per review<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; align-items: flex-end; gap: 28px; margin-top: 8px;\" data-om-id=\"a5706781:339\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex: 1;\" data-om-id=\"a5706781:340\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size: 13px; font-weight: 700; color: var(--blue); margin-bottom: 6px;\" data-om-id=\"a5706781:341\">\u2642 Men<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); height: 80px; display: flex; align-items: center; justify-content: center; color: #fff; font-size: 24px; font-weight: 700; letter-spacing: -0.5px;\" data-om-id=\"a5706781:342\">173<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex: 1;\" data-om-id=\"a5706781:343\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size: 13px; font-weight: 700; color: var(--green); margin-bottom: 6px;\" data-om-id=\"a5706781:344\">\u2640 Women<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); height: 70px; display: flex; align-items: center; justify-content: center; color: #fff; font-size: 24px; font-weight: 700; letter-spacing: -0.5px;\" data-om-id=\"a5706781:345\">152<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"stat-block\" style=\"text-align: left;\" data-om-id=\"a5706781:346\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size: 12px; letter-spacing: 1.6px; color: var(--muted); font-weight: 700; text-transform: uppercase; margin-bottom: 12px;\" data-om-id=\"a5706781:347\">Reviews including text<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; align-items: flex-end; gap: 28px; margin-top: 8px;\" data-om-id=\"a5706781:348\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex: 1;\" data-om-id=\"a5706781:349\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size: 13px; font-weight: 700; color: var(--blue); margin-bottom: 6px;\" data-om-id=\"a5706781:350\">\u2642 Men<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); height: 80px; display: flex; align-items: center; justify-content: center; color: #fff; font-size: 24px; font-weight: 700; letter-spacing: -0.5px;\" data-om-id=\"a5706781:351\">53.6 %<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex: 1;\" data-om-id=\"a5706781:352\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size: 13px; font-weight: 700; color: var(--green); margin-bottom: 6px;\" data-om-id=\"a5706781:353\">\u2640 Women<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); height: 74px; display: flex; align-items: center; justify-content: center; color: #fff; font-size: 24px; font-weight: 700; letter-spacing: -0.5px;\" data-om-id=\"a5706781:354\">49.4 %<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Where they write” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” header_3_font_size=”26px” header_3_line_height=”1.25em” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”26px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n<h3 data-om-id=\"a5706781:356\">Where they write: Google dominates, but women respond to requests more<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”18px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n<p data-om-id=\"a5706781:357\">Both genders rely heavily on Google, but the split is more pronounced for men. (68.7 % vs. 60.3 %). The most notable difference is on<span> <\/span><b data-om-id=\"a5706781:358\"> IWantTo.Review,<\/b> a review collection tool. Women are<span> <\/span><b data-om-id=\"a5706781:359\">50% more active on this platform<\/b><span> <\/span>(21.9 % vs. 14.6 %). Women are significantly more responsive to a direct invitation to share their experience.<\/p>\n<p data-om-id=\"a5706781:357\"><span style=\"font-weight: 400;\"><strong>Just Eat <\/strong>(formerly EAT.ch), part of the Just Eat Takeaway.com group, is used slightly more by men (11.0% vs 9.6%). <strong>TripAdvisor<\/strong> shows no gender difference at all, at 1.9% for both.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<!-- CHART 3: Platforms --><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"stat-block\" data-om-id=\"a5706781:360\"><!-- [et_pb_line_break_holder] --> <\/p>\n<h3 data-om-id=\"a5706781:361\">Platform split by gender<\/h3>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; gap: 22px; margin-top: 8px;\" data-om-id=\"a5706781:362\"><!-- [et_pb_line_break_holder] --> <!-- Google --><!-- [et_pb_line_break_holder] --> <\/p>\n<div data-om-id=\"a5706781:363\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 8px; gap: 12px; flex-wrap: wrap;\" data-om-id=\"a5706781:364\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 15px; font-weight: 700; color: var(--ink);\" data-om-id=\"a5706781:365\">Google<\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 13px; color: var(--muted); white-space: nowrap;\" data-om-id=\"a5706781:366\">\u2642 68.7 % \u00b7 \u2640 60.3 %<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 8px;\" data-om-id=\"a5706781:367\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 32px; overflow: hidden;\" data-om-id=\"a5706781:368\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); width: 68.7%; height: 100%; display: flex; align-items: center; padding: 0 12px; color: #fff; font-size: 12.5px; font-weight: 700; white-space: nowrap;\" data-om-id=\"a5706781:369\">68.7 %<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 32px; overflow: hidden;\" data-om-id=\"a5706781:370\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); width: 60.3%; height: 100%; display: flex; align-items: center; padding: 0 12px; color: #fff; font-size: 12.5px; font-weight: 700; white-space: nowrap;\" data-om-id=\"a5706781:371\">60.3 %<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <!-- IWantTo.Review --><!-- [et_pb_line_break_holder] --> <\/p>\n<div data-om-id=\"a5706781:372\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 8px; gap: 12px; flex-wrap: wrap;\" data-om-id=\"a5706781:373\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 15px; font-weight: 700; color: var(--ink);\" data-om-id=\"a5706781:374\">IWantTo.Review <span style=\"color: var(--green); font-weight: 700;\" data-om-id=\"a5706781:375\">\u2014 \u2640 +50 %<\/span><\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 13px; color: var(--muted); white-space: nowrap;\" data-om-id=\"a5706781:376\">\u2642 14.6 % \u00b7 \u2640 21.9 %<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 8px;\" data-om-id=\"a5706781:377\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 32px; overflow: hidden;\" data-om-id=\"a5706781:378\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); width: 14.6%; height: 100%; display: flex; align-items: center; padding: 0 12px; color: #fff; font-size: 12.5px; font-weight: 700; white-space: nowrap;\" data-om-id=\"a5706781:379\">14.6 %<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 32px; overflow: hidden;\" data-om-id=\"a5706781:380\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); width: 21.9%; height: 100%; display: flex; align-items: center; padding: 0 12px; color: #fff; font-size: 12.5px; font-weight: 700; white-space: nowrap;\" data-om-id=\"a5706781:381\">21.9 %<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <!-- Just Eat --><!-- [et_pb_line_break_holder] --> <\/p>\n<div data-om-id=\"a5706781:382\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 8px; gap: 12px; flex-wrap: wrap;\" data-om-id=\"a5706781:383\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 15px; font-weight: 700; color: var(--ink);\" data-om-id=\"a5706781:384\">Just Eat<\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 13px; color: var(--muted); white-space: nowrap;\" data-om-id=\"a5706781:385\">\u2642 11.0 % \u00b7 \u2640 9.6 %<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 8px;\" data-om-id=\"a5706781:386\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 32px; overflow: hidden;\" data-om-id=\"a5706781:387\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); width: 11.0%; height: 100%; display: flex; align-items: center; padding: 0 12px; color: #fff; font-size: 12.5px; font-weight: 700; white-space: nowrap;\" data-om-id=\"a5706781:388\">11.0 %<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 32px; overflow: hidden;\" data-om-id=\"a5706781:389\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); width: 9.6%; height: 100%; display: flex; align-items: center; padding: 0 12px; color: #fff; font-size: 12.5px; font-weight: 700; white-space: nowrap;\" data-om-id=\"a5706781:390\">9.6 %<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <!-- TripAdvisor --><!-- [et_pb_line_break_holder] --> <\/p>\n<div data-om-id=\"a5706781:391\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 8px; gap: 12px; flex-wrap: wrap;\" data-om-id=\"a5706781:392\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 15px; font-weight: 700; color: var(--ink);\" data-om-id=\"a5706781:393\">TripAdvisor <span style=\"color: var(--muted); font-weight: 400;\" data-om-id=\"a5706781:394\">\u2014 equal<\/span><\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 13px; color: var(--muted); white-space: nowrap;\" data-om-id=\"a5706781:395\">\u2642 1.9 % \u00b7 \u2640 1.9 %<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 8px;\" data-om-id=\"a5706781:396\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 32px; overflow: hidden;\" data-om-id=\"a5706781:397\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--blue); width: 1.9%; height: 100%; display: flex; align-items: center; padding: 0 12px; color: #fff; font-size: 12.5px; font-weight: 700; white-space: nowrap;\" data-om-id=\"a5706781:398\">1.9 %<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--bg-alt); height: 32px; overflow: hidden;\" data-om-id=\"a5706781:399\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"background: var(--green); width: 1.9%; height: 100%; display: flex; align-items: center; padding: 0 12px; color: #fff; font-size: 12.5px; font-weight: 700; white-space: nowrap;\" data-om-id=\"a5706781:400\">1.9 %<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Where they write” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” header_3_font_size=”26px” header_3_line_height=”1.25em” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”26px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n<h3 data-om-id=\"a5706781:402\">First-time visitors vs. repeat guests: the loyalty effect<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”18px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n<p data-om-id=\"a5706781:357\"><span>The data behind The Loyal Advocate reveals one of the most actionable findings in this study. Across all categories, first-timers are <\/span><b data-om-id=\"a5706781:404\">2.5\u00d7 more likely <\/b>to leave a 1-star review than repeat guests.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<!-- CHART 4: Comparison table, side-by-side cards --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: 16px;\" data-om-id=\"a5706781:405\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <!-- Erstbesucher --><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"stat-block\" style=\"border-top: 4px solid var(--muted);\" data-om-id=\"a5706781:406\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size: 11px; letter-spacing: 1.6px; color: var(--muted); font-weight: 700; text-transform: uppercase; margin-bottom: 4px;\" data-om-id=\"a5706781:407\">Type A<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<h3 style=\"margin-bottom: 22px;\" data-om-id=\"a5706781:408\">First-time visitor<\/h3>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; gap: 18px;\" data-om-id=\"a5706781:409\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; padding-bottom: 14px; border-bottom: 1px solid var(--rule);\" data-om-id=\"a5706781:410\"><!-- [et_pb_line_break_holder] --> average rating<!-- [et_pb_line_break_holder] --> <span style=\"font-size: 22px; font-weight: 700; color: var(--ink); letter-spacing: -0.4px; font-variant-numeric: tabular-nums;\" data-om-id=\"a5706781:412\">4.17 \u2605<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; padding-bottom: 14px; border-bottom: 1px solid var(--rule);\" data-om-id=\"a5706781:413\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 13px; color: var(--ink-soft);\" data-om-id=\"a5706781:414\">give 5 \u2605<\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 22px; font-weight: 700; color: var(--ink); letter-spacing: -0.4px; font-variant-numeric: tabular-nums;\" data-om-id=\"a5706781:415\">67.7 %<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline;\" data-om-id=\"a5706781:416\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 13px; color: var(--ink-soft);\" data-om-id=\"a5706781:417\">give 1 \u2605<\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 22px; font-weight: 700; color: var(--ink); letter-spacing: -0.4px; font-variant-numeric: tabular-nums;\" data-om-id=\"a5706781:418\">11.3 %<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <!-- Stammgast --><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"stat-block\" style=\"border-top: 4px solid var(--green);\" data-om-id=\"a5706781:419\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size: 11px; letter-spacing: 1.6px; color: var(--green); font-weight: 700; text-transform: uppercase; margin-bottom: 4px;\" data-om-id=\"a5706781:420\">Type B<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<h3 style=\"margin-bottom: 22px;\" data-om-id=\"a5706781:421\">Repeat Guest<\/h3>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: grid; gap: 18px;\" data-om-id=\"a5706781:422\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; padding-bottom: 14px; border-bottom: 1px solid var(--rule);\" data-om-id=\"a5706781:423\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 13px; color: var(--ink-soft);\" data-om-id=\"a5706781:424\">average rating<\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 22px; font-weight: 700; color: var(--green); letter-spacing: -0.4px; font-variant-numeric: tabular-nums;\" data-om-id=\"a5706781:425\">4.48 \u2605<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline; padding-bottom: 14px; border-bottom: 1px solid var(--rule);\" data-om-id=\"a5706781:426\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 13px; color: var(--ink-soft);\" data-om-id=\"a5706781:427\">give 5 \u2605<\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 22px; font-weight: 700; color: var(--green); letter-spacing: -0.4px; font-variant-numeric: tabular-nums;\" data-om-id=\"a5706781:428\">76.9 %<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: flex; justify-content: space-between; align-items: baseline;\" data-om-id=\"a5706781:429\"><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 13px; color: var(--ink-soft);\" data-om-id=\"a5706781:430\">give 1 \u2605<\/span><!-- [et_pb_line_break_holder] --> <span style=\"font-size: 22px; font-weight: 700; color: var(--green); letter-spacing: -0.4px; font-variant-numeric: tabular-nums;\" data-om-id=\"a5706781:431\">4.4 %<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”18px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n<p data-om-id=\"a5706781:357\">First-timers at fast-food average just <b data-om-id=\"a5706781:433\">2.71 stars<\/b>, with <b data-om-id=\"a5706781:434\">43% <\/b><span> leaving 1-star reviews. Converting a first-timer into a repeat visitor is the single most powerful thing a restaurant can do for its online reputation.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”\u00a7 04 \u2014 Schl\u00fcsselerkenntnisse” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#0f1622″ border_width_top=”1px” border_color_top=”#e3e8ed” border_width_bottom=”1px” border_color_bottom=”#e3e8ed” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Century Gothic Regular|700||on|||||” text_text_color=”#00b0dc” text_font_size=”12px” text_letter_spacing=”1.4px” global_colors_info=”{}”]<\/p>\n<p><span>\u00a7 04 \u2014 Key findings<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n<h2>Ten findings <span style=\"color: #03d090;\">every restaurant owner<\/span><span>\u00a0<\/span>should know.<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” background_color=”#0f1622″ custom_padding=”0px|0px||0px|false|false” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n<div style=\"background:#0f1622; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic',sans-serif; border:1px solid rgba(255,255,255,0.08); min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">01<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; color:#fff; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto;\">Men write longer reviews.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:13.5px; line-height:1.55; color:rgba(255,255,255,0.65); word-wrap:break-word; overflow-wrap:break-word;\">On average <b style=\"color:#03D090; font-weight:700;\">173 characters<\/b> per male review versus 152 for women.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:#0f1622; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic',sans-serif; border:1px solid rgba(255,255,255,0.08); min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">03<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; color:#fff; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto;\">Women rate more generously overall.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:13.5px; line-height:1.55; color:rgba(255,255,255,0.65); word-wrap:break-word; overflow-wrap:break-word;\">Women <b style=\"color:#03D090; font-weight:700;\">4.60 \u2605<\/b> \u00b7 Men 4.46 \u2605 on average.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:#0f1622; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic',sans-serif; border:1px solid rgba(255,255,255,0.08); min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">05<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; color:#fff; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto;\">At premium restaurants, the difference disappears.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:13.5px; line-height:1.55; color:rgba(255,255,255,0.65); word-wrap:break-word; overflow-wrap:break-word;\">Men <b style=\"color:#03D090; font-weight:700;\">4.59 \u2605<\/b>, women <b style=\"color:#03D090; font-weight:700;\">4.61 \u2605<\/b> \u2014 almost identical.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:#0f1622; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic',sans-serif; border:1px solid rgba(255,255,255,0.08); min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">07<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; color:#fff; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto;\">Women mention food more than men.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:13.5px; line-height:1.55; color:rgba(255,255,255,0.65); word-wrap:break-word; overflow-wrap:break-word;\"><b style=\"color:#03D090; font-weight:700;\">56.7 % \u2640<\/b> vs. 49.7 % \u2642 \u2014 the biggest topic gap in the study.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:#0f1622; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic',sans-serif; border:1px solid rgba(255,255,255,0.08); min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">09<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; color:#fff; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto;\">Women respond more to review requests.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:13.5px; line-height:1.55; color:rgba(255,255,255,0.65); word-wrap:break-word; overflow-wrap:break-word;\"><b style=\"color:#03D090; font-weight:700;\">+50 %<\/b> more active on IWantTo.Review (21.9 % vs. 14.6 %).<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” background_color=”#0f1622″ global_colors_info=”{}”][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:#0f1622; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic',sans-serif; border:1px solid rgba(255,255,255,0.08); min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">02<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; color:#fff; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto;\">Men leave text comments more often.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:13.5px; line-height:1.55; color:rgba(255,255,255,0.65); word-wrap:break-word; overflow-wrap:break-word;\"><b style=\"color:#03D090; font-weight:700;\">53.6 %<\/b> of male reviews contain written text, compared to 49.4% of female reviews.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n<div style=\"background:#0f1622; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic',sans-serif; border:1px solid rgba(255,255,255,0.08); min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">04<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; color:#fff; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto;\">Men give 1-star reviews 72% more often.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:13.5px; line-height:1.55; color:rgba(255,255,255,0.65); word-wrap:break-word; overflow-wrap:break-word;\"><b style=\"color:#03D090; font-weight:700;\">4.3 %<\/b> of \u2642 reviews are 1-star, compared to 2.5 % for \u2640.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:#0f1622; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic',sans-serif; border:1px solid rgba(255,255,255,0.08); min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">06<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; color:#fff; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto;\">Men dominate at both ends of the price spectrum.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:13.5px; line-height:1.55; color:rgba(255,255,255,0.65); word-wrap:break-word; overflow-wrap:break-word;\">Fast-Food <b style=\"color:#03D090; font-weight:700;\">61.5 % \u2642<\/b>, Premium <b style=\"color:#03D090; font-weight:700;\">58.2 % \u2642<\/b>. Women hold the middle.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:#0f1622; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic',sans-serif; border:1px solid rgba(255,255,255,0.08); min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">08<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; color:#fff; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto;\">Value drives complaints.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:13.5px; line-height:1.55; color:rgba(255,255,255,0.65); word-wrap:break-word; overflow-wrap:break-word;\">It appears <b style=\"color:#03D090; font-weight:700;\">2x more often<\/b> in negative than positive reviews, and men mention it more often.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n<div style=\"background:#0f1622; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic',sans-serif; border:1px solid rgba(255,255,255,0.08); min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">10<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; color:#fff; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto;\">Repeat guests = reputation engine.<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:13.5px; line-height:1.55; color:rgba(255,255,255,0.65); word-wrap:break-word; overflow-wrap:break-word;\"><b style=\"color:#03D090; font-weight:700;\">2.5\u00d7<\/b> fewer 1-star reviews than first-time visitors (4.4 % vs. 11.3 %).<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”\u00a7 05 \u2014 Methodik” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#f5f8fa” border_width_top=”1px” border_color_top=”#e3e8ed” border_width_bottom=”1px” border_color_bottom=”#e3e8ed” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Century Gothic Regular|700||on|||||” text_text_color=”#00b0dc” text_font_size=”12px” text_letter_spacing=”1.4px” global_colors_info=”{}”]<\/p>\n<p><span>\u00a7 05 \u2014 Methodology<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font_size=”42px” header_2_letter_spacing=”1.2px” header_3_font_size=”42px” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”26px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n<h2 class=\"section-title\"><strong>22,216 reviews, 6 months, 4 segments.<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#4a5161″ text_font_size=”18px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n<p data-om-id=\"a5706781:357\"><span>An independent analysis by re:spondelligent.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:transparent; border:none; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic', AppleGothic, sans-serif; min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">01<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto; color:#000;\">Collection<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:16px; line-height:1.55; color:#4a5161; word-wrap:break-word; overflow-wrap:break-word; font-weight:400;\"><!-- [et_pb_line_break_holder] --> Reviews from 100 Swiss restaurants \u2014 fast-food, quick-service, casual dining and premium \u2014 between November 2025 and April 2026.<!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:transparent; border:none; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic', AppleGothic, sans-serif; min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">02<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto; color:#000;\">Classification<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:16px; line-height:1.55; color:#4a5161; word-wrap:break-word; overflow-wrap:break-word; font-weight:400;\"><!-- [et_pb_line_break_holder] --> Identification of distinct guest types and behavioral patterns, consistent across all categories and price segments.<!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n<div style=\"background:transparent; border:none; padding:clamp(24px, 4vw, 32px); display:flex; gap:clamp(16px, 3vw, 24px); align-items:flex-start; font-family:'Century Gothic', AppleGothic, sans-serif; min-height:140px; height:100%; box-sizing:border-box;\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:none; font-size:clamp(36px, 6vw, 52px); font-weight:700; color:#00B0DC; line-height:1; letter-spacing:-1px; font-variant-numeric:tabular-nums;\">03<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"flex:1; min-width:0;\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:clamp(16px, 2.5vw, 18px); font-weight:700; line-height:1.3; margin-bottom:10px; word-wrap:break-word; overflow-wrap:break-word; hyphens:auto; color:#000;\">Topic analysis<!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"font-size:16px; line-height:1.55; color:#4a5161; word-wrap:break-word; overflow-wrap:break-word; font-weight:400;\"><!-- [et_pb_line_break_holder] --> Four topics analyzed: Food, Service, Ambience and Value. Each measured separately in positive (4\u20135 \u2605) and negative (1\u20132 \u2605) reviews.<!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”CTA” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#f5f8fa” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#00b0dc 0%|#008cb0 100%” border_width_top=”1px” border_color_top=”#e3e8ed” border_width_bottom=”1px” border_color_bottom=”#e3e8ed” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”56px” header_2_letter_spacing=”1.2px” max_width=”950px” header_2_font_size_tablet=”56px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n<h2>Would you like to know which <span style=\"color: #fac405;\">guest types<\/span><span>\u00a0<\/span>shape your reviews?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#ffffff” text_font_size=”21px” text_line_height=”1.55em” max_width=”800%” custom_margin=”36px||||false|false” text_font_size_tablet=”21px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n<p>re:spondelligent analyses your online reviews automatically.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/app.respondelligent.com\/de\/register?_gl=1*8cc8s6*_gcl_au*MTM1NzkzNDAwMy4xNzc2NjY3NTA5*_ga*MjExMzgwNDY0NS4xNzcyNTQxNDk3*_ga_3TLVSS1GD5*czE3Nzc0NDI0NzEkbzEwOSRnMSR0MTc3NzQ0NDE4OSRqNjAkbDAkaDA.” button_text=”FREE TRIAL” _builder_version=”4.27.6″ _module_preset=”default” button_text_color=”#00b0dc” button_bg_color=”#FFFFFF” button_border_color=”RGBA(255,255,255,0)” button_border_radius=”0px” button_letter_spacing=”1.5px” button_icon=”$||divi||400″ custom_padding=”18px||18px|24px|true|false” box_shadow_style=”none” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#1a1f2e” button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF”][\/et_pb_button][et_pb_button button_url=”https:\/\/calendar.app.google\/JTanNAKD4SqRpxFs8″ button_text=”BOOK DEMO” _builder_version=”4.27.6″ _module_preset=”default” button_text_color=”#ffffff” button_bg_color=”RGBA(255,255,255,0)” button_border_color=”rgba(255,255,255,0.4)” button_border_radius=”0px” button_letter_spacing=”1.5px” button_icon=”$||divi||400″ button_icon_color=”#00b0dc” custom_padding=”18px||18px|24px|true|false” button_icon_color_last_edited=”off|desktop” box_shadow_style=”none” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#FFFFFF” button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#00b0dc” button_icon_color__hover_enabled=”off|hover” button_icon_color__hover=”#FFFFFF”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f4f4f4″ z_index=”1″ global_module=”47903″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”b371a08f-6354-427c-95c1-c854b326b5de” locked=”off” global_colors_info=”{}”]<\/p>\n<h3>Goals<\/h3>\n<p><a href=\"https:\/\/respondelligent.com\/en\/collect-online-reviews\/\">Review Monitoring<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/improve-with-online-reviews\/\">Review Analytics<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/respond-to-online-reviews\/\">Review Responding<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”b371a08f-6354-427c-95c1-c854b326b5de” global_colors_info=”{}”]<\/p>\n<h3>Top Features<\/h3>\n<p><a href=\"https:\/\/respondelligent.com\/en\/readvisor\/\">re:Advisor<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/rescore\/\">re:Score<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/collect-online-reviews\/#reviews-widgets\">Review Widgets<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/improve-with-online-reviews\/#benchmarking\">Benchmarking<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/respond-to-online-reviews\/#response-templates\">Response Templates<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/respond-to-online-reviews\/#ai-responses\">AI-Responses<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/rescore\/#certificate\">Certificates<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/add-ons-online-visibility\/#opening-hours\">Opening Hours<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”b371a08f-6354-427c-95c1-c854b326b5de” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|phone” link_font_size_tablet=”” link_font_size_phone=”” link_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” link_letter_spacing__hover=”1px” link_letter_spacing__hover_enabled=”off|desktop”]<\/p>\n<h3>Customers<\/h3>\n<p><a href=\"https:\/\/respondelligent.com\/en\/restaurant-groups\/\">Restaurant Groups<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/restaurants\/\">Single Restaurants<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/hotel-restaurants\/\">Hotel Restaurants<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/hotels\/\">Hotels<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/hotels\/\">Guest Houses<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/hotels\/\">Campsites<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\">Chain Stores<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=”IWTR” _builder_version=”4.27.4″ _module_preset=”b371a08f-6354-427c-95c1-c854b326b5de” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|phone” link_font_size_tablet=”” link_font_size_phone=”” link_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” link_letter_spacing__hover=”1px” link_letter_spacing__hover_enabled=”off|desktop”]<\/p>\n<h3>IWantTo.Review<\/h3>\n<p><a href=\"https:\/\/respondelligent.com\/en\/iwanttoreview\/\">Overview<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/respondelligent-aleno-integration\/\">aleno Integration<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/respondelligent-leat-integration\/\">Leat Integration<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”b371a08f-6354-427c-95c1-c854b326b5de” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|phone” link_font_size_tablet=”” link_font_size_phone=”” link_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” link_letter_spacing__hover=”1px” link_letter_spacing__hover_enabled=”off|desktop”]<\/p>\n<h3>Resources<\/h3>\n<p><a href=\"https:\/\/respondelligent.com\/en\/research\/\">Studies<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/success-stories\/\">Success Stories<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/interviews\/\">Interviews<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/guides\/\">Guides<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/expert-tips\/\">Expert Tips<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/comparisons\/\">Comparisons<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/integrations\/\">Integrations<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”b371a08f-6354-427c-95c1-c854b326b5de” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|phone” link_font_size_tablet=”” link_font_size_phone=”” link_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” link_letter_spacing__hover=”1px” link_letter_spacing__hover_enabled=”off|desktop”]<\/p>\n<h3>Company<\/h3>\n<p><a href=\"https:\/\/respondelligent.com\/en\/about-us\/\">About us<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/pricing\/\">Pricing<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/career-join-our-team\/\">Career<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/referral\/\">Referral<\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/en\/legal\/\">Legal <\/a><\/p>\n<p><a href=\"https:\/\/respondelligent.com\/de\/media\/\">Media<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”b371a08f-6354-427c-95c1-c854b326b5de” text_font_size=”17px” text_line_height=”1.6em” text_line_height_last_edited=”off|desktop” locked=”off” global_colors_info=”{}” link_letter_spacing__hover=”1px” link_letter_spacing__hover_enabled=”off|desktop”]<\/p>\n<h3>Based in:<\/h3>\n<p>re:spondelligent LLC<a href=\"\/de\/?page_id=37016\"><br \/><\/a>B\u00fcelstrasse 8<br \/>6442 Gersau<br \/>Switzerland<\/p>\n<p>\u2706\u00a0<a href=\"tel:+41445004733\">+41 41 588 16 62<\/a><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=”https:\/\/respondelligent.com\/en\/contact\/” button_text=”Contact” button_alignment=”left” _builder_version=”4.27.4″ _module_preset=”default” button_bg_color=”#00b0dc” button_border_color=”#00b0dc” button_border_radius=”6px” button_font=”Century Gothic Regular|600|||||||” button_icon=”||divi||400″ button_border_color_tablet=”#00b0dc” button_border_color_phone=”#00b0dc” button_border_color_last_edited=”on|desktop” box_shadow_style=”none” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” 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