{"id":25425,"date":"2017-02-18T16:05:46","date_gmt":"2017-02-18T15:05:46","guid":{"rendered":"https:\/\/respondelligent.com\/?p=25425"},"modified":"2023-12-08T09:00:16","modified_gmt":"2023-12-08T08:00:16","slug":"online-reputation-management-why-is-it-important","status":"publish","type":"post","link":"https:\/\/respondelligent.com\/en\/online-reputation-management-why-is-it-important\/","title":{"rendered":"Online Reputation Management: why is it important?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ padding_mobile=”on” global_colors_info=”{}”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”auto” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ _module_preset=”204b25c5-5b4b-4698-83ee-f529ef81ea7d” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

The importance of your online reputation<\/h3>\n

Review websites and social media have changed the way people make decisions. 95% of customers<\/a>\u00a0read online reviews before <\/span>making a purchase. While most people trust peer recommendations more than advertisements, it has become very important to take care of a company\u2019s online image and reviews which are left by the customers. Especially when they have serious revenue implications.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” min_height=”311.3px” custom_padding=”50px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#aeaeac” _builder_version=”4.16″ hide_on_mobile=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ _module_preset=”204b25c5-5b4b-4698-83ee-f529ef81ea7d” global_colors_info=”{}”]<\/p>\n

\u201cIt takes 20 years to build a reputation and five minutes to ruin it<\/em><\/strong>\u201d \u2013 Warren Buffet<\/h4>\n

[\/et_pb_text][et_pb_divider color=”#aeaeac” _builder_version=”4.16″ hide_on_mobile=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”auto” custom_padding=”0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”204b25c5-5b4b-4698-83ee-f529ef81ea7d” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

What is online reputation management?<\/strong><\/h3>\n

Online reputation is your brand\u2019s image on the Internet, based on the information that can be found about your business online. It\u2019s your biggest asset. The purpose of online reputation management is to control the users\u2019 perception of your brand in online media, increase the visibility, generate positive content and diminish negative opinion. Online reputation management helps build trust and gain new customers.<\/p>\n

What impact is there on service-based businesses?<\/strong><\/h3>\n

Restaurant business research has shown that a one-star increase in rating leads to up to a 9% increase in revenue<\/a>. The same effect is observed in the hotel industry; according to the study, a rating increase of one star results in 25% higher demand and 9% higher prices<\/a>.<\/p>\n

What are the most important factors influencing online reputation?<\/strong><\/h3>\n

The consumers\u2019 buying process became more complicated as they make more informed choices. Whether or not your business appears on search engines, review websites and social media can be a real deal-breaker<\/strong>. Online reviews are important too. TripAdvisor says that 54% of the people<\/a> surveyed will not book a hotel that doesn\u2019t have any online reviews<\/strong>.<\/p>\n

Recent research conducted by Local SEO Guide<\/a> showed that online reviews are the most prominent factor which drives your ranking in local search<\/strong>. The study looked at 200+ factors over 100,000 local businesses in order to find similarities between businesses that are ranking well in Google\u2019s local pack. Among the factors that were taken into consideration were the number of Google reviews, photos, keyword density, average review rating, etc.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”auto” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/02\/Localseoguide_graph.png” alt=”Online Reputation Management” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”204b25c5-5b4b-4698-83ee-f529ef81ea7d” global_colors_info=”{}”]<\/p>\n

Online reviews are hard to spam and abuse, and considered by Google as a trusted factor to rank businesses. It\u2019s not only the number of reviews on Google Business Profile that has a positive correlation with pack performance, but especially what is said in those reviews. It was found that businesses with reviews that mention a keyword and\/or the name of a city have higher rankings in Google\u2019s local pack<\/strong>.<\/p>\n

Another important finding of the study is that if a business ranks well in organic search, it also has a good ranking in Google\u2019s local pack. So, in order to achieve good pack performance, which has a big impact on your online reputation, we suggest two measures:<\/p>\n

    \n
  1. Make sure that you have an optimized website with a high-quality link profile and a high ranking in organic search<\/strong>.<\/li>\n
  2. Leverage your online reviews and work on getting keywords and cities in reviews<\/strong>. Responding to online reviews is highly beneficial too.<\/li>\n<\/ol>\n

    Online reputation management is crucial for businesses in today\u2019s competitive marketplace. Implement the measures mentioned above in your reputation management strategy to achieve success.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”17px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”204b25c5-5b4b-4698-83ee-f529ef81ea7d” border_style=”solid” global_colors_info=”{}”]<\/p>\n

    Read more about online reputation and how to improve your SEO with online reviews and responses<\/a>.<\/strong><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Review websites and social media have changed the way people make decisions. 85% of customers use the Internet to research before making a purchase. <\/p>\n","protected":false},"author":2,"featured_media":183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[46],"tags":[],"class_list":["post-25425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-reputation-en"],"yoast_head":"\nOnline Reputation Management: why is it important?<\/title>\n<meta name=\"description\" content=\"Most people trust peer recommendations more than advertisements. 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