{"id":25626,"date":"2017-03-29T11:05:49","date_gmt":"2017-03-29T09:05:49","guid":{"rendered":"https:\/\/respondelligent.com\/?p=25626"},"modified":"2023-12-07T15:17:38","modified_gmt":"2023-12-07T14:17:38","slug":"improve-search-engine-ranking-online-reviews-responses","status":"publish","type":"post","link":"https:\/\/respondelligent.com\/en\/improve-search-engine-ranking-online-reviews-responses\/","title":{"rendered":"Improve your search engine ranking with online reviews and responses"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” disabled_on=”on|on|off” _builder_version=”4.16″ height=”20px” hide_on_mobile=”on” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”PT Sans|on|||” text_text_color=”#bcbcbc” text_letter_spacing=”2px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”||0px|” custom_padding=”||0px|” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”] FREE TIPS & TRICKS [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Sans||||” text_text_color=”#1d1d1d” text_font_size=”72″ text_line_height=”1.1em” header_font=”PT Sans||||” header_text_color=”#000000″ header_font_size=”72px” header_line_height=”1.1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”660px” module_alignment=”center” custom_margin=”18px||80px|” text_font_size_tablet=”52″ text_font_size_phone=”” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”52px” header_font_size_phone=”42px” header_font_size_last_edited=”on|desktop” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Improve your search engine ranking with online reviews and responses<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#f7f7f4″ custom_padding=”0px|||” custom_padding_tablet=”0px|||” padding_mobile=”on” global_colors_info=”{}”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”\/wp-content\/uploads\/2017\/05\/alex_blog.png” show_bottom_space=”off” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”-48px|||” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”off” sticky=”on” always_center_on_mobile=”on” global_colors_info=”{}” align_phone=”center”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”PT Sans||||” text_text_color=”#323232″ text_font_size=”18″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”14px||0px|” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”] Alexander Zaugg<\/strong><\/span>, Founder [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Sans|on|||” text_text_color=”#363636″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”0px|||” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”] 29\u00a0March 2017 [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”24″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”40px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]W<\/span><\/strong>e have already learned a lot about how to deal with (negative) online reviews<\/a> and how professionally written responses can be a powerful marketing tool<\/a>.<\/p>\n

In the latter post, we touched on the topic of improving your search engine ranking with customer reviews and their responses. As we\u2019ve received a lot of feedback and questions about this point, we are going to give you some more information about it; hence in this post, you are going to learn about the relevance of search engines, SEO for local businesses and how you can optimize your search engine ranking using some easy-to-use tricks.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_line_height=”1.5em” header_font=”PT Sans|on|||” header_text_color=”#000000″ header_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”30px||0px|” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

1. Search Engine Ranking \u2013 Why is it important for a local business?<\/strong><\/h3>\n

There are so many aspects which influence your online reputation. Clearly online reviews including responses are a part of it \u2013 but have you been aware, that your search engine ranking is too? Not convinced?<\/p>\n

Well, let me explain: having a good online reputation is nothing more than building trust with your (potential) shoppers<\/strong>. When people research online (and they do constantly), they first want to find a fitting provider, who offers what they are looking for. This is usually achieved by using a search engine \u2013 hence you already need to be there to be a consideration.
Now, being in the shopper\u2019s set of considerations, you are most likely not alone. They keep researching (e.g. checking your homepage and online reviews) and create a picture about you, which is your online reputation \u2013 everything what people see and find about you online.<\/p>\n

But where does the trust fit in? For instance, Google is one of the most trusted companies<\/a>, globally. Hence people trust Google, so if Google sees your business as \u201crelevant\u201d and ranks it top of the list, it\u2019s a clear indication that qualifies you as trustworthy<\/strong>. Obviously, many other factors play a role in generating leads, but you can already feel the importance of being highly ranked on Google (or competitors like Yahoo! and bing)<\/span> to end up in the set of considerations and ultimately be chosen by a potential shopper.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”50px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#aeaeac” _builder_version=”4.16″ hide_on_mobile=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”32″ text_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”900px” custom_margin=”16px||30px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

\u201cLiterally every business wants to be ranked top of the list on \u00a0Google!\u201d<\/p>\n

[\/et_pb_text][et_pb_divider color=”#aeaeac” _builder_version=”4.16″ hide_on_mobile=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_line_height=”1.5em” header_font=”PT Sans|on|||” header_text_color=”#000000″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”30px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” border_style=”solid” global_colors_info=”{}”]<\/p>\n

2. SEO \u2013 What is it about?<\/strong><\/h3>\n

S<\/strong>earch E<\/strong>ngine O<\/strong>ptimization is in today\u2019s digital world an undisputed need for all businesses<\/strong> \u2013 whether small or big. Literally every business wants to be ranked top of the list on all relevant search engines without paying for ads<\/strong> \u2013 that\u2019s what SEO is about.<\/p>\n

So, the \u201cwar\u201d to be top-ranked is on, and many dedicated agencies are on the market, who can consult with you on how to improve your results. However, we say with a bit of effort and some handy online tools (like moz.com<\/a>), you can learn a lot about SEO and make some first improvements yourself.<\/p>\n

Everything you \u2013 or somebody else \u2013 write about your business is seen by potential shoppers, as well by search engines, which influences your ranking. As algorithms of search engines are not really tangible and fully understandable, the concrete outcome is not certain, but fact is, all keywords linked to your business have got an influence<\/strong>. And this particular part of SEO is what we are going to focus on in our next points, let\u2019s get started with online reviews.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ padding_mobile=”on” column_padding_mobile=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”50px|||” custom_padding_tablet=”17px|||” custom_padding_phone=”” custom_width_px=”830px” global_colors_info=”{}” column_structure=”1_4,3_4″][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#aeaeac” _builder_version=”4.16″ custom_css_main_element=”width:130px;” hide_on_mobile=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||on||” text_text_color=”#363636″ text_font_size=”16″ text_line_height=”1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”130px” custom_margin=”20px||0px|” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”] Online reviews and responses are an important part of your SEO. [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”\/wp-content\/uploads\/2017\/05\/dashboard_analytics.png” alt=”Improve your search engine ranking with online reviews and responses” show_bottom_space=”off” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”fade” animation_duration=”500ms” border_style=”solid” animation=”fade_in” sticky=”on” always_center_on_mobile=”on” global_colors_info=”{}” align_phone=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_line_height=”1.5em” header_font=”PT Sans|on|||” header_text_color=”#000000″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”46px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” border_style=”solid” global_colors_info=”{}”]<\/p>\n

3. Reviews<\/strong><\/h3>\n

Online reviews are nothing else than feedback written about your business by somebody else. The important words here are, \u201cabout your business\u201d and \u201cwritten by somebody else\u201d. Meaning, content is generated by somebody else, linked to your business<\/strong>. Hence you already need to make sure of the following points:<\/p>\n