{"id":26235,"date":"2021-09-09T14:20:59","date_gmt":"2021-09-09T12:20:59","guid":{"rendered":"https:\/\/respondelligent.com\/?p=26235\/"},"modified":"2023-12-08T13:42:28","modified_gmt":"2023-12-08T12:42:28","slug":"google-posts-for-local-businesses","status":"publish","type":"post","link":"https:\/\/respondelligent.com\/en\/google-posts-for-local-businesses\/","title":{"rendered":"Google Posts for Local Businesses"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;5px|0px|27px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#b3b3b3&#8243; text_font_size=&#8221;15px&#8221; text_letter_spacing=&#8221;2px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">GOOGLE TIPS &amp; TRICKS<\/p>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<h1>Google Posts for Local Businesses<\/h1>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h1>Google Posts for Local Businesses<\/h1>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content_phone&#8221; text_font=&#8221;Century Gothic Regular|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;58px&#8221; text_line_height=&#8221;1em&#8221; header_font_size=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||25px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;10px||10px||true&#8221; text_font_size_tablet=&#8221;45px&#8221; text_font_size_phone=&#8221;35px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;&#8221; text_line_height_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;42px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Google Posts for Local Businesses<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;7px&#8221; header_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||25px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_letter_spacing_tablet=&#8221;&#8221; text_letter_spacing_phone=&#8221;4px&#8221; text_letter_spacing_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<p>(first published on June 28, 2018)<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p>(first published on July 22, 2017)<\/p>\n<p>&#8221; content_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Century Gothic Regular|600|||||||&#8221; text_text_color=&#8221;#b3b3b3&#8243; text_font_size=&#8221;12px&#8221; header_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;-20px||||false|false&#8221; custom_margin_tablet=&#8221;-20px||||false|false&#8221; custom_margin_phone=&#8221;-20px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||0px||true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;12px&#8221; text_font_size_phone=&#8221;12px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_letter_spacing_tablet=&#8221;&#8221; text_letter_spacing_phone=&#8221;0px&#8221; text_letter_spacing_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">(first published on July 22, 2017)<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content&#8221; text_font=&#8221;Century Gothic Regular|700|||||||&#8221; text_text_color=&#8221;#00B0DC&#8221; text_font_size=&#8221;15px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9hdXRob3IiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiIiLCJhZnRlciI6IiwgRm91bmRlciIsIm5hbWVfZm9ybWF0IjoiZGlzcGxheV9uYW1lIiwibGluayI6Im9mZiIsImxpbmtfZGVzdGluYXRpb24iOiJhdXRob3JfYXJjaGl2ZSJ9fQ==@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px||true&#8221; custom_padding=&#8221;0px||0px||true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/07\/wordcloud_google_post-1.png&#8221; alt=&#8221;Google_posts_title_picture&#8221; title_text=&#8221;Google_posts_for_local_businesses&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; animation_style=&#8221;fade&#8221; animation_duration=&#8221;500ms&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Intro&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;25px||25px||false&#8221; custom_padding_tablet=&#8221;10px||0px||false|false&#8221; custom_padding_phone=&#8221;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; padding_top_bottom_link_1=&#8221;true&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px||0px||true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px||0px|&#8221; custom_padding_tablet=&#8221;||20px&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;16px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong><span class=\"et-dropcap\">G<\/span><\/strong>oogle posts were rolled out in 2017 to help local businesses drive traffic to their websites and make their Google Business Profile more attractive. Since then, Google has introduced many changes to the posts and their functionality. In this article, you can find up-to-date information about Google posts including our tips<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;What are posts for&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;25px||25px||false&#8221; custom_padding_tablet=&#8221;0px||0px||true&#8221; custom_padding_phone=&#8221;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px||true&#8221; custom_padding=&#8221;0px||0px||true&#8221; custom_padding_tablet=&#8221;0px||0px||false&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;16px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_tablet=&#8221;&#8221; header_font_phone=&#8221;&#8221; header_font_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>What are Google posts for?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||&#8221; custom_margin_tablet=&#8221;20px|||&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Local businesses can benefit from this new feature and use it as another promotion channel. Such social network-style posts are perfect to tell users about your new events, products, and services. Announce an opening of your new shop or restaurant, share daily specials and current promotions, or just publish a nice picture to make your customers visit your business. Here is an example of a barbershop in London and a restaurant in New York showing a perfect implementation of this Google\u2019s feature.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-26240\" src=\"https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/07\/google_posts_examples.png\" alt=\"Google posts examples\" width=\"939\" height=\"672\" srcset=\"https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/07\/google_posts_examples.png 939w, https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/07\/google_posts_examples-768x550.png 768w, https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/07\/google_posts_examples-610x437.png 610w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/><\/p>\n<p>The most important reason why local businesses should add posts on Google is that posts are linked to your website. This is a good source of traffic which may result in a higher sign-up rate for your newsletter and a larger number of converting customers. Connect to your customers directly from your Google listing.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px||true&#8221; custom_margin_tablet=&#8221;30px||||false|false&#8221; custom_margin_phone=&#8221;30px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;25px|0px|25px|0px|true|false&#8221; custom_padding_tablet=&#8221;0px||0px||true&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;16px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_tablet=&#8221;&#8221; header_font_phone=&#8221;&#8221; header_font_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>What businesses are not eligible to create Google posts?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||&#8221; custom_margin_tablet=&#8221;20px|||&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Unfortunately, not all the business types have access to Google posts. Such categories include, for example, Camp, Casino, Hotel, Vacation Rental, and Wine Store.<\/p>\n<p>Recently a Google post has been noticed on a hotel listing in the U.S. However, the feature has not been rolled out for most hospitality listings.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;How to create Google posts&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;25px||25px||false&#8221; custom_padding_tablet=&#8221;0px||0px||true&#8221; custom_padding_phone=&#8221;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px||true&#8221; custom_margin_tablet=&#8221;30px||||false|false&#8221; custom_margin_phone=&#8221;30px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true&#8221; custom_padding_tablet=&#8221;0px||0px||false&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;16px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_tablet=&#8221;&#8221; header_font_phone=&#8221;&#8221; header_font_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>How to create a Google post and where will it show up?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||&#8221; custom_margin_tablet=&#8221;20px|||&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Posts can be created in the <a href=\"https:\/\/business.google.com\/\">Google Business Profile<\/a> interface. If you have multiple locations, open the location you would like to publish a post for.\u00a0<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/07\/create_google_post.png&#8221; alt=&#8221;Google_posts_interface&#8221; title_text=&#8221;create_google_post&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px||true&#8221; custom_padding=&#8221;25px|0px|25px|0px|true|false&#8221; custom_padding_tablet=&#8221;0px||0px||true&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;<\/p>\n<p>Choose the option <strong>Create post <\/strong>or click on<strong> Posts <\/strong>from the menu and choose one of the available options: \u201cCOVID-10 update\u201d, \u201cUpdate\u201d, \u201cEvent\u201d, \u201cOffer\u201d, or \u201cProduct\u201d. A new window will appear where you can upload a photo or video and write your post.<\/p>\n<p>It is possible to add a call-to-action button, for example, \u201cBook\u201d or \u201cSign up\u201d leading directly to your website. It is a good idea to add UTM parameters to the URL in order to track conversions.<\/p>\n<p>When creating an \u201cEvent\u201d or \u201cOffer\u201d, you can choose the start and end date, which will define how long your post will stay live.<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||&#8221; custom_margin_tablet=&#8221;20px|||&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Choose the option <strong>Create post <\/strong>or click on <strong>Posts <\/strong>from the menu and choose one of the available options: \u201cCOVID-10 update\u201d, \u201cUpdate\u201d, \u201cEvent\u201d, \u201cOffer\u201d, or \u201cProduct\u201d. A new window will appear where you can upload a photo or video and write your post.<\/p>\n<p>It is possible to add a call-to-action button, for example, \u201cBook\u201d or \u201cSign up\u201d leading directly to your website. It is a good idea to add UTM parameters to the URL in order to track conversions.<\/p>\n<p>When creating an \u201cEvent\u201d or \u201cOffer\u201d, you can choose the start and end date, which will define how long your post will stay live.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;16px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_tablet=&#8221;&#8221; header_font_phone=&#8221;&#8221; header_font_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Preview your post before publishing it to make sure it looks good.<\/p>\n<p>You can also create posts on a mobile device from the Google Business Profile Android and iOS apps as well as from Goolge Maps and Search. Make sure you are logged in with the account you use to sign up for Google Business Profile.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/07\/write_google_post.png&#8221; alt=&#8221;Create_new_Google_post&#8221; title_text=&#8221;Google_posts_for_local_businesses&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px||true&#8221; custom_padding=&#8221;0px||0px||true&#8221; custom_padding_tablet=&#8221;0px||0px||false&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;16px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_tablet=&#8221;&#8221; header_font_phone=&#8221;&#8221; header_font_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Once a post is published it will appear in Google Search and Maps results. It is important to know that on mobile devices Google posts appear on the top of the Knowledge Panel and are given a lot of visibility. See an example below:<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"wp-image-30847 alignnone size-full\" src=\"https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/02\/google-posts.jpg\" alt=\"Google Posts\" width=\"414\" height=\"847\" srcset=\"https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/02\/google-posts.jpg 414w, https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/02\/google-posts-98x200.jpg 98w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;16px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_tablet=&#8221;&#8221; header_font_phone=&#8221;&#8221; header_font_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Users will automatically see the newest posts as they are shown first. The older ones will show in a carousel format (up to 10 posts). Google posts used to expire after 7 days. With a recent update, Google posts are visible in the business\u2019s Knowledge Panel for more than 7 days, which gives them more visibility.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px||true&#8221; custom_margin_tablet=&#8221;30px||||false|false&#8221; custom_margin_phone=&#8221;30px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;25px|0px|25px|0px|true|false&#8221; custom_padding_tablet=&#8221;0px||0px||true&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;16px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_tablet=&#8221;&#8221; header_font_phone=&#8221;&#8221; header_font_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Which photos and videos can be added to Google posts?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;<\/p>\n<p>Choose the option <strong>Create post <\/strong>or click on<strong> Posts <\/strong>from the menu and choose one of the available options: \u201cCOVID-10 update\u201d, \u201cUpdate\u201d, \u201cEvent\u201d, \u201cOffer\u201d, or \u201cProduct\u201d. A new window will appear where you can upload a photo or video and write your post.<\/p>\n<p>It is possible to add a call-to-action button, for example, \u201cBook\u201d or \u201cSign up\u201d leading directly to your website. It is a good idea to add UTM parameters to the URL in order to track conversions.<\/p>\n<p>When creating an \u201cEvent\u201d or \u201cOffer\u201d, you can choose the start and end date, which will define how long your post will stay live.<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||&#8221; custom_margin_tablet=&#8221;20px|||&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Creating posts on Google is very easy, as long as you have a suitable creative at hand. Images should be in JPG or PNG format, an aspect ratio of 4:3 is recommended.<\/p>\n<p>Google posts support videos too. They can be uploaded in the following formats AVI, MP4, MOV, FLV, WMV, MPG, M4V, MKV, M2TS, and MTS. The videos should not be more than 30 seconds long.<\/p>\n<p>It is possible to add up to <strong>10 photos or videos<\/strong> in one Google Business Profile post. All uploaded media must meet the following size requirements:<\/p>\n<ul>\n<li>Minimum: 400&#215;300 pixels and 10 KB size limit<\/li>\n<li>Maximum: 10000&#215;10000 pixels and 25 MB size limit (for videos 100 MB)<\/li>\n<\/ul>\n<p><strong>Tip:<\/strong> It is better not to use stock photos for your posts. Unique photos usually perform better and bring more clicks.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px||true&#8221; custom_padding=&#8221;25px|0px|25px|0px|true|false&#8221; custom_padding_tablet=&#8221;0px||0px||true&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;16px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_tablet=&#8221;&#8221; header_font_phone=&#8221;&#8221; header_font_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>With posts, Google gives you the chance to <strong>define and influence<\/strong> <strong>the content that appears on your brand search on Google\u2019s first search result page<\/strong>. Don\u2019t miss the opportunity.<strong><br \/><\/strong><\/p>\n<p>Have you observed anything else interesting about Google posts? Share your ideas in the comments below.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;780px&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;780px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;36&#8243; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||70px|&#8221; text_font_size_tablet=&#8221;26&#8243; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]Want new articles before they get published? Subscribe to our Awesome Newsletter.<br \/>\n[\/et_pb_text][et_pb_contact_form captcha=&#8221;off&#8221; email=&#8221;newsletter@respondelligent.com&#8221; custom_message=&#8221;Erhalten Sie mehr Online-Bewertungen||et_pb_line_break_holder||%%E-mail_Address%% %%First_Name%%&#8221; success_message=&#8221;Thank you for subscribing&#8221; module_id=&#8221;et_pb_contact_form_1&#8243; _builder_version=&#8221;4.16&#8243; _unique_id=&#8221;dc153af5-bdfb-4cb3-aa3b-ee2e1ffb66f0&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#00b0dc&#8221; button_border_width=&#8221;8&#8243; button_border_color=&#8221;#00b0dc&#8221; button_border_radius=&#8221;4&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_contact_field field_id=&#8221;E-mail_Address&#8221; field_title=&#8221;E-mail Address&#8221; fullwidth_field=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; form_field_background_color=&#8221;rgba(0,0,0,0)&#8221; form_field_text_color=&#8221;#adadab&#8221; 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form_field_background_color=&#8221;rgba(0,0,0,0)&#8221; form_field_text_color=&#8221;#adadab&#8221; form_field_font=&#8221;PT Sans||||&#8221; form_field_font_size=&#8221;20&#8243; form_field_line_height=&#8221;1.4em&#8221; form_field_font_size_tablet=&#8221;20&#8243; form_field_font_size_phone=&#8221;20&#8243; form_field_line_height_tablet=&#8221;1.4em&#8221; form_field_line_height_phone=&#8221;1.4em&#8221; custom_css_main_element=&#8221;height:64px;&#8221; border_width_all=&#8221;1&#8243; border_color_all=&#8221;#adadab&#8221; border_style_all=&#8221;solid&#8221; use_border_color=&#8221;on&#8221; border_color=&#8221;#adadab&#8221; border_width=&#8221;1&#8243; border_style=&#8221;solid&#8221; field_background_color=&#8221;rgba(0,0,0,0)&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; 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custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_margin_tablet=&#8221;50px||||false|false&#8221; custom_margin_phone=&#8221;50px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;25px||25px||true|false&#8221; custom_padding_tablet=&#8221;0px||0px||true&#8221; custom_padding_phone=&#8221;0px||0px||true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;About the Author&#8221; image=&#8221;https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/04\/Natalia_Zaugg_Author.png&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;120px&#8221; content_max_width=&#8221;780px&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; header_font=&#8221;Century Gothic Bold||||||||&#8221; header_font_size=&#8221;20px&#8221; body_font_size=&#8221;16px&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; image_icon_custom_padding_tablet=&#8221;&#8221; image_icon_custom_padding_phone=&#8221;&#8221; image_icon_custom_padding_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_margin_tablet=&#8221;|||0px|false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|desktop&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;15px&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; border_radii_image=&#8221;on|20px|20px|20px|20px&#8221; border_width_all_image_tablet=&#8221;&#8221; border_width_all_image_phone=&#8221;&#8221; border_width_all_image_last_edited=&#8221;on|phone&#8221; image_max_width=&#8221;120px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Natalia is a Co-Founder of<strong>\u00a0re:spondelligent<\/strong>. She is passionate about helping businesses manage and respond to their customer reviews and loves sharing her industry and marketing knowledge to help brands succeed.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Local businesses can now use Google posts to publish images, videos and text about their activities right to Google Search and Maps.<\/p>\n","protected":false},"author":2,"featured_media":26264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[49],"tags":[],"class_list":["post-26235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Posts for Local Businesses | re:spondelligent<\/title>\n<meta name=\"description\" content=\"Local businesses can now use Google posts to publish images, videos and text about their activities right to Google Search and Maps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/respondelligent.com\/en\/google-posts-for-local-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Posts for Local Businesses | re:spondelligent\" \/>\n<meta property=\"og:description\" content=\"Local businesses can now use Google posts to publish images, videos and text about their activities right to Google Search and Maps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/respondelligent.com\/en\/google-posts-for-local-businesses\/\" \/>\n<meta property=\"og:site_name\" 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