{"id":26759,"date":"2017-10-01T10:36:02","date_gmt":"2017-10-01T08:36:02","guid":{"rendered":"https:\/\/respondelligent.com\/?p=26759\/"},"modified":"2023-12-07T11:21:10","modified_gmt":"2023-12-07T10:21:10","slug":"lifespan-online-reviews-and-social-media","status":"publish","type":"post","link":"https:\/\/respondelligent.com\/en\/lifespan-online-reviews-and-social-media\/","title":{"rendered":"The Lifespan of Online Reviews and Social Media Posts"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” disabled_on=”on|on|off” _builder_version=”4.16″ height=”20px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”PT Sans|on|||” text_text_color=”#bcbcbc” text_letter_spacing=”2px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”||0px|” custom_padding=”||0px|” global_colors_info=”{}”]FREE TIPS & TRICKS
\n[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Sans||||” text_text_color=”#1d1d1d” text_font_size=”72″ text_line_height=”1.1em” header_text_color=”#000000″ header_font_size=”72px” header_line_height=”1.1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”660px” module_alignment=”center” custom_margin=”18px||80px|” text_font_size_tablet=”52″ text_font_size_phone=”” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”52px” header_font_size_phone=”42px” header_font_size_last_edited=”on|desktop” border_style=”solid” global_colors_info=”{}”]<\/p>\n

The Lifespan of Online Reviews and Social Media Posts<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#f7f7f4″ custom_padding=”0px|||” custom_padding_tablet=”0px|||” padding_mobile=”on” global_colors_info=”{}”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”\/wp-content\/uploads\/2017\/05\/alex_blog.png” show_bottom_space=”off” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”-48px|||” animation=”off” sticky=”on” global_colors_info=”{}” align_phone=”center”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”PT Sans||||” text_text_color=”#323232″ text_font_size=”18″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”14px||0px|” global_colors_info=”{}”]Alexander Zaugg<\/strong><\/span>, Founder
\n[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Sans|on|||” text_text_color=”#363636″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”0px|||” border_style=”solid” global_colors_info=”{}”]1 October 2017
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”22″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”40px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” border_style=”solid” global_colors_info=”{}”]W<\/span><\/strong>e at re:spondelligent are convinced that any customer feedback is valuable<\/strong>, no matter which medium or channel it comes from. For a small business or a big enterprise, it is essential to protect and monitor their brand reputation<\/strong> as well as to collect and analyze customer data<\/strong> in order to improve their customer experience.<\/p>\n

The amount of data, especially online, may be overwhelming; this makes it even more important to focus on the most relevant data<\/strong> and if necessary to use tools not to miss the essential insights.<\/p>\n

In this article, we would like to show you why online reviews are more relevant for online reputation than Tweets and Facebook posts<\/strong>. Additionally, we discuss how you can make sure that you get new reviews using social media.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_line_height=”1.5em” header_font=”PT Sans|on|||” header_text_color=”#000000″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”30px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Why do online reviews have a bigger influence on your online reputation than Tweets and Facebook posts?<\/strong><\/h2>\n

 <\/p>\n

A lot of research has been conducted on this topic coming to different conclusions, but they all agree in one thing: online reviews have the longest lifespan or \u201cshelf life\u201d. That\u2019s why it\u2019s possible to say that an online review has a greater value than a Facebook post or a Tweet, as it stays relevant longer.<\/p>\n

The Lifespan of Online Reviews:<\/strong><\/h2>\n

According to one survey<\/a>, users believe that an online review stays relevant for 3 months<\/strong> after it has been written. The most relevant are the reviews<\/a> written within 2 weeks.
\nThat\u2019s near eternity in Snapchat time.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”50px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#aeaeac” _builder_version=”4.16″ hide_on_mobile=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”32″ text_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”900px” custom_margin=”16px||30px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” border_style=”solid” global_colors_info=”{}”]<\/p>\n

“Onlinen reviews stay highly relevant for 3 months\u201d<\/p>\n

[\/et_pb_text][et_pb_divider color=”#aeaeac” _builder_version=”4.16″ hide_on_mobile=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”46px||0px|” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The Lifespan of Facebook posts:<\/strong><\/h2>\n

Another study<\/a> shows that 75% of engagement with a post happens within the first 2 hours<\/strong>, but the relevance drops already after 2 hours significantly.<\/p>\n

The Lifespan of Tweets:<\/strong><\/h2>\n

A study<\/a> reveals that an average Tweet has a prime of life of 24 minutes<\/strong>.<\/p>\n

Key insights:<\/strong><\/h2>\n

Online reviews<\/strong> not only have the biggest potential to provide authentic customer feedback<\/strong>, as they are based on real customer experience, but they also have the longest lifespan<\/strong>. So, it\u2019s absolutely essential for any hotel or restaurant to monitor and actively manage online reviews.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ padding_mobile=”on” column_padding_mobile=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”50px|||” custom_padding_tablet=”17px|||” custom_padding_phone=”” custom_width_px=”830px” global_colors_info=”{}” column_structure=”1_4,3_4″][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#aeaeac” _builder_version=”4.16″ custom_css_main_element=”width:130px;” hide_on_mobile=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||on||” text_text_color=”#363636″ text_font_size=”16″ text_line_height=”1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”130px” custom_margin=”20px||0px|” border_style=”solid” global_colors_info=”{}”]Online reviews have the longest shelf life!
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/09\/shelf-life-social-media.png” alt=”The Lifespan of online reviews and social media posts” show_bottom_space=”off” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”fade” animation_duration=”500ms” border_style=”solid” animation=”fade_in” sticky=”on” always_center_on_mobile=”on” global_colors_info=”{}” align_phone=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”46px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” border_style=”solid” global_colors_info=”{}”]For you, as a business, it is important to receive positive reviews, that\u2019s clear. What is more important is that positive reviews are new<\/u><\/strong>. As already mentioned, new customer reviews have the highest relevance<\/strong> not only for the potential guests, but also for your ranking on Google and TripAdvisor<\/strong>. In one of our previous articles, we have written how to generate more good reviews<\/a> using different tactics. Here we would like to show you how you can use social media to achieve this goal.
\n[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”46px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Get more reviews using Twitter and Facebook<\/strong><\/h2>\n

<\/h3>\n

Facebook<\/strong><\/h2>\n

In case you haven\u2019t done it yet, the first step is to activate Reviews on your Facebook page<\/strong>. This way your guests can leave their reviews directly on Facebook.<\/p>\n

In the settings of your Facebook page you can add the Reviews-tab.<\/p>\n

 
\n[\/et_pb_text][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/09\/Facebook_Bewertungen.png” alt=”The Lifespan of online reviews and social media posts” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”1000px” max_width_last_edited=”off|desktop” animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” border_style=”solid” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}” align_phone=”center”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”46px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” border_style=”solid” global_colors_info=”{}”]By activating this feature, you get a valuable feedback<\/strong> from your customers. Besides, you will be listed on Facebook Services<\/a> \u2013 the search engine of Facebook for local businesses.<\/p>\n

 
\n[\/et_pb_text][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/09\/Facebook_Services.png” alt=”The Lifespan of online reviews and social media posts” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”1000px” max_width_last_edited=”off|desktop” animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” border_style=”solid” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}” align_phone=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”46px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Twitter<\/strong><\/h2>\n

How can you use Twitter to generate online customer feedback<\/strong>, with the short lifespan of Tweets? It\u2019s easy! Ask your followers and post a link to your TripAdvisor listing<\/strong>, for example.<\/p>\n

Those who find it too blunt, can, for example, find a (positive) review and post a nice Tweet<\/strong> with it (see example). It is a good opportunity to encourage other guests to share their experience and by doing so promote your property, as the kind words come from an actual guest and not from you.<\/p>\n

 
\n[\/et_pb_text][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/09\/Twitter_Beispiel_Review.png” alt=”The Lifespan of online reviews and social media posts” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”400px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” border_style=”solid” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}” align_phone=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_line_height=”1.5em” header_font=”PT Sans|on|||” header_text_color=”#000000″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”46px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” border_style=”solid” global_colors_info=”{}”]We don\u2019t explicitly say that you should stop to monitor and actively manage social media \u2013 on the contrary, continue to do so. However, don\u2019t forget how big the influence of online reviews is <\/strong>and make sure to integrate them into your social media strategy<\/strong>. At the end of the day, your goal is to improve customer experience<\/strong>. And if you already have data from your guests, make use of them.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”780px” use_custom_width=”on” custom_width_px=”780px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”36″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”||70px|” text_font_size_tablet=”26″ text_font_size_phone=”” text_font_size_last_edited=”on|tablet” border_style=”solid” global_colors_info=”{}”]Want new articles before they get published?
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\n[\/et_pb_text][et_pb_contact_form captcha=”off” email=”newsletter@respondelligent.com” custom_message=”Erhalten Sie mehr Online-Bewertungen||et_pb_line_break_holder||%%E-mail_Address%% %%First_Name%%” success_message=”Thank you for subscribing” module_id=”et_pb_contact_form_1″ _builder_version=”4.16″ _unique_id=”eb66a6d5-1e38-400a-be01-46ae626c4791″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#00b0dc” button_border_width=”8″ button_border_color=”#00b0dc” button_border_radius=”4″ global_colors_info=”{}”][et_pb_contact_field field_id=”E-mail_Address” field_title=”E-mail Address” fullwidth_field=”on” _builder_version=”4.16″ form_field_background_color=”rgba(0,0,0,0)” form_field_text_color=”#adadab” form_field_font=”PT Sans||||” form_field_font_size=”20″ form_field_line_height=”1.4em” form_field_font_size_tablet=”20″ form_field_font_size_phone=”20″ form_field_line_height_tablet=”1.4em” form_field_line_height_phone=”1.4em” custom_css_main_element=”height:64px;” border_width_all=”1″ border_color_all=”#adadab” border_style_all=”solid” use_border_color=”on” border_color=”#adadab” border_width=”1″ border_style=”solid” field_background_color=”rgba(0,0,0,0)” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”First_Name” field_title=”First_Name” fullwidth_field=”on” _builder_version=”4.16″ form_field_background_color=”rgba(0,0,0,0)” form_field_text_color=”#adadab” form_field_font=”PT Sans||||” form_field_font_size=”20″ form_field_line_height=”1.4em” form_field_font_size_tablet=”20″ form_field_font_size_phone=”20″ form_field_line_height_tablet=”1.4em” form_field_line_height_phone=”1.4em” custom_css_main_element=”height:64px;” border_width_all=”1″ border_color_all=”#adadab” border_style_all=”solid” use_border_color=”on” border_color=”#adadab” border_width=”1″ border_style=”solid” field_background_color=”rgba(0,0,0,0)” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” column_structure=”1_4,3_4″][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”\/wp-content\/uploads\/2017\/05\/alex_blog.png” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”slide” animation_direction=”top” animation_duration=”500ms” animation_intensity_slide=”10%” animation=”top” global_colors_info=”{}” align_phone=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Sans||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” border_style=”solid” global_colors_info=”{}”]<\/p>\n

About the Author<\/strong><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Sans||||” text_font_size=”16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” border_style=”solid” global_colors_info=”{}”]Alex takes care of our customers as their problem-solver and trouble-shooter. Of course writing compelling responses is a big part of his work as well and he strives for the best customer experience in every field he works. Therefore he tries always to discover new tactics how to improve our service and the one of our customers.
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