[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”0px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.16″ custom_padding=”5px|0px|27px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”|800|||||||” text_text_color=”#b3b3b3″ text_font_size=”15px” text_letter_spacing=”2px” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
FREE TIPS & TRICKS<\/p>\n
[\/et_pb_text][et_pb_text content_tablet=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@” content_phone=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@” content_last_edited=”on|desktop” _builder_version=”4.16″ _dynamic_attributes=”content,content_tablet,content_phone” text_font=”Century Gothic Regular|700|||||||” text_text_color=”#000000″ text_font_size=”58px” text_line_height=”1em” header_font_size=”40px” text_orientation=”center” custom_margin=”||25px” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”10px||10px||true” text_font_size_tablet=”45px” text_font_size_phone=”35px” text_font_size_last_edited=”on|desktop” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|desktop” header_font_size_tablet=”42px” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n
28. Mai 2020<\/p>\n
” content_phone=”<\/p>\n
28. Mai 2020<\/p>\n
” content_last_edited=”on|phone” _builder_version=”4.16″ _dynamic_attributes=”content” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”20px” text_letter_spacing=”7px” header_font=”||||||||” text_orientation=”center” custom_margin=”||25px” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_letter_spacing_tablet=”” text_letter_spacing_phone=”4px” text_letter_spacing_last_edited=”on|phone” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@[\/et_pb_text][et_pb_text _builder_version=”4.16″ _dynamic_attributes=”content” text_font=”Century Gothic Regular|700|||||||” text_text_color=”#00B0DC” text_font_size=”15px” text_orientation=”center” custom_margin=”20px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9hdXRob3IiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiIiLCJhZnRlciI6IiwgRm91bmRlciIsIm5hbWVfZm9ybWF0IjoiZGlzcGxheV9uYW1lIiwibGluayI6Im9mZiIsImxpbmtfZGVzdGluYXRpb24iOiJhdXRob3JfYXJjaGl2ZSJ9fQ==@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_margin=”0px||0px||true” custom_padding=”0px||0px||true” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/11\/Google_New_Q_A_Feature.png” alt=”Google_New_Q_A_Feature” title_text=”Google_New_Q_A_Feature” align=”center” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin_tablet=”” custom_margin_phone=”0px||40px||false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”0px||” custom_padding=”13px|0px|25px|0px|false|false” custom_padding_tablet=”0px|||” custom_padding_phone=”0px||0px||true” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”20px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ text_font_size=”16px” header_3_font=”Century Gothic Bold||||||||” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
G<\/span><\/strong><\/p>\n oogle continues to invest in improving users\u2019 search experience. Their algorithm updates focus on achieving better quality and relevancy of search results for queries with local intent. We have already discussed Google posts for local businesses<\/a>, in this article we will talk about how to optimize for Google\u2019s Question & Answer (Q&A) feature.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”0px||” custom_padding=”13px|0px|25px|0px|false|false” custom_padding_tablet=”0px|||” custom_padding_phone=”0px||0px||true” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”0px||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font_size=”16px” header_2_font=”Century Gothic Bold||||||||” header_2_font_size=”29px” header_2_font_size_tablet=”29px” header_2_font_size_phone=”29px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.16″ text_font_size=”16px” text_font_size_tablet=”16px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Google introduced this new feature in August 2017 to allow users ask and answer questions about your business. These questions and answers appear on your business\u2019s Google Maps page. Here is an example:<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/11\/Googles_qa_feature_example.png” alt=”Screenshot Google My Business Restaurant Desktop” title_text=”Google_My_Business_Photos_Logo_and_Cover_Photo” admin_label=”Image” _builder_version=”4.16″ max_height_tablet=”” max_height_phone=”” max_height_last_edited=”on|tablet” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.16″ text_font_size=”16px” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Google\u2019s new feature is definitely useful for customers who are looking for some information about your business and don\u2019t find it on your listing or website. For businesses, it\u2019s another channel to communicate with the current and future customers<\/strong>.<\/p>\n Like any user-generated content, Q&A feature may potentially impact your online reputation<\/strong>. So, it\u2019s important for businesses to optimize for it.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”20px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font_size=”16px” header_2_font=”Century Gothic Bold||||||||” header_2_font_size=”29px” header_3_font=”Century Gothic Bold||||||||” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font_size=”16px” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n 1. Start using this feature for your business. <\/strong>If you have a Google Business Profile, this feature will appear automatically, there is no opt-out. Anyone can post a question and answer it on Google. We recommend businesses to answer these questions themselves<\/strong> before somebody else does.<\/p>\n <\/p>\n 2. Preemptively ask and answer questions which might be useful for your guests<\/strong>. This way you help your future customers and control the information posted about you online. Don\u2019t forget to sign in into your Google Business Profile first, before posting Q&As. When you do so, Google marks such answers as the ones coming from the business owner. Examples of questions users might have: \u201cWhat dishes are a must to try?\u201d or \u201cIs seating for large groups possible?\u201d<\/p>\n <\/p>\n 3. Write detailed and high-quality answers. <\/strong>This will make your business look professional and trustworthy for your customers, and eventually will have a positive influence on your revenue. 4. Don\u2019t post promotional or spammy content<\/strong>. As for online reviews, Google has content policies for Q&A<\/a>. Keep your answers clean, helpful, and to the point. <\/p>\n 5. Keep track of your Q&A section.<\/strong> If you are logged into your Google Maps app, you\u2019ll receive push notifications whenever someone posts a question or an answer about your listing. Be quick to respond to questions and provide complete and accurate information.<\/p>\n If the information in earlier answers gets outdated, like in the example of Eleven Madison Park, you can just answer the question again and upvote it with a thumbs-up button so that the question is surfaced toward the top.<\/p>\n <\/p>\n 6. Report any inappropriate content. <\/strong>Since the feature is open for everyone, it\u2019s possible that someone tries to harm your business by posting some false, abusive or simply incorrect information. You can report malicious content in your Q&As by tapping \u201cMore\u201d next to the question or answer and choosing \u201cReport question\u201d or \u201cReport answer\u201d.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”50px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font_size=”16px” text_font_tablet=”” text_font_phone=”” text_font_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n A small downside of Google\u2019s Q&A feature is that it can potentially reduce traffic to your website: if users get all the necessary information from Google, they don\u2019t need to click through to your site. However, we don\u2019t see it as a big issue, since this feature was designed to provide users with more place-specific information and should be in favor of the business. Important is to stay proactive and make sure that your Q&A section is up-to-date and contains useful information.<\/p>\n <\/p>\n Have you already made use of Google\u2019s Q&A feature? Share your thoughts in the comments below.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ custom_padding=”25px||25px||true” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”” locked=”off” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_color=”#00b0dc” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”780px” border_radii=”on|20px|20px|20px|20px” border_color_all=”#00b0dc” use_custom_width=”on” custom_width_px=”780px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_contact_form captcha=”off” email=”info@respondelligent.com” title=”How good is your business? We calculate your Online Reputation Score.” custom_message=”Google My Business Check||et_pb_line_break_holder||%%Company_Name%% %%Email%%” success_message=”Thank you.” submit_button_text=”Check your reScore” _builder_version=”4.16″ _unique_id=”56f85f3d-e931-4fd4-bbda-ba11475cc09c” form_field_background_color=”#ffffff” form_field_focus_background_color=”#ffffff” title_text_align=”center” title_text_color=”#ffffff” title_font_size=”26px” form_field_font=”Century Gothic Regular||||||||” form_field_text_align=”left” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#fac405″ button_border_color=”#fac405″ button_border_radius=”5px” button_font=”Century Gothic Regular||||||||” button_icon=”5||divi||400″ button_custom_margin=”5px||0px|0px|false|false” button_custom_margin_tablet=”||5px||false|false” button_custom_margin_phone=”5px||5px||false|false” button_custom_margin_last_edited=”on|phone” button_custom_padding=”|10px||10px|false|true” max_width=”70%” module_alignment=”center” 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custom_margin=”||50px|” custom_margin_tablet=”||50px|” custom_margin_phone=”||25px|” custom_margin_last_edited=”on|phone” custom_padding_tablet=”20px|||” custom_padding_phone=”” custom_padding_last_edited=”on|phone” text_font_size_tablet=”26″ text_font_size_phone=”20px” text_font_size_last_edited=”on|phone” border_style=”solid” global_colors_info=”{}”]<\/p>\n Want new articles before they get published? Subscribe to our Awesome Newsletter.<\/p>\n [\/et_pb_text][et_pb_contact_form captcha=”off” email=”newsletter@respondelligent.com” custom_message=”Erhalten Sie mehr Online-Bewertungen||et_pb_line_break_holder||%%E-mail_Address%% %%First_Name%%” success_message=”Thank you for subscribing” module_id=”et_pb_contact_form_1″ _builder_version=”4.16″ _unique_id=”6d1cc56a-557e-47ac-8839-c927233513b4″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#00b0dc” button_border_width=”8″ button_border_color=”#00b0dc” button_border_radius=”4″ custom_margin=”||0px” custom_padding=”0px||” custom_padding_tablet=”” custom_padding_phone=”0px|||” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_contact_field field_id=”E-mail_Address” field_title=”E-mail Address” fullwidth_field=”on” _builder_version=”4.16″ form_field_background_color=”rgba(0,0,0,0)” form_field_text_color=”#adadab” form_field_font=”PT Sans||||” form_field_font_size=”20″ form_field_line_height=”1.4em” 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button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”0px||||false|false” custom_margin_tablet=”50px||||false|false” custom_margin_phone=”50px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”25px||25px||true|false” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”0px||0px||true” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”About the Author” image=”https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/04\/Natalia_Zaugg_Author.png” icon_placement=”left” image_icon_width=”120px” content_max_width=”780px” icon_placement_tablet=”” icon_placement_phone=”top” icon_placement_last_edited=”on|phone” _builder_version=”4.16″ header_font=”Century Gothic Bold||||||||” header_font_size=”20px” body_font_size=”16px” background_color=”rgba(0,0,0,0)” image_icon_custom_padding_tablet=”” image_icon_custom_padding_phone=”” image_icon_custom_padding_last_edited=”on|phone” module_alignment=”left” custom_margin=”|||0px|false|false” custom_margin_tablet=”|||0px|false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|desktop” body_font_size_tablet=”” body_font_size_phone=”15px” body_font_size_last_edited=”on|desktop” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” border_radii_image=”on|20px|20px|20px|20px” border_width_all_image_tablet=”” border_width_all_image_phone=”” border_width_all_image_last_edited=”on|phone” image_max_width=”120px” global_colors_info=”{}”]<\/p>\n Natalia is a Co-Founder of\u00a0re:spondelligent<\/strong>. She is passionate about helping businesses manage and respond to their customer reviews and loves sharing her industry and marketing knowledge to help brands succeed.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Google’s question & answer feature allows users to ask and answer questions about local businesses on Google Maps page. Learn how to optimize for it.<\/p>\n","protected":false},"author":2,"featured_media":34919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[49],"tags":[],"class_list":["post-26887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-en"],"yoast_head":"\nWhat do you need to know about Google’s Q&A feature?<\/strong><\/h2>\n
How to optimize for Google\u2019s Q&A feature?<\/strong><\/h2>\n
Also, avoid answering the questions simply by \u201cyes\u201d or \u201cno\u201d. Users may edit their question later and your answer will stay the same. Keep in mind that the feature may get abused and give a detailed answer to the posted question.<\/p>\n\u200b<\/h3>\n
You can still think of the helpful keywords for your business, for example, \u201cchildren-friendly\u201d or \u201cvegan options\u201d, and use them in your questions and answers. For promotional content, use Google\u2019s posts feature<\/a>.<\/p>\n