{"id":27460,"date":"2018-04-08T17:15:56","date_gmt":"2018-04-08T15:15:56","guid":{"rendered":"https:\/\/respondelligent.com\/?p=27460"},"modified":"2023-12-11T15:18:26","modified_gmt":"2023-12-11T14:18:26","slug":"google-description-feature","status":"publish","type":"post","link":"https:\/\/respondelligent.com\/en\/google-description-feature\/","title":{"rendered":"Why You Should Add a Description to Your Google Business Profile"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; height=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Sans|on|||&#8221; text_text_color=&#8221;#bcbcbc&#8221; text_letter_spacing=&#8221;2px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; global_colors_info=&#8221;{}&#8221;]FREE GOOGLE TIPS &amp; TRICKS<br \/>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Sans||||&#8221; text_text_color=&#8221;#1d1d1d&#8221; text_font_size=&#8221;72&#8243; text_line_height=&#8221;1.1em&#8221; header_font=&#8221;PT Sans||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;72px&#8221; header_line_height=&#8221;1.1em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;660px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;18px||80px|&#8221; text_font_size_tablet=&#8221;52&#8243; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;52px&#8221; header_font_size_phone=&#8221;42px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>&#8220;Add Business Description&#8221; Feature on Google My Business<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#f7f7f4&#8243; custom_padding=&#8221;0px|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; padding_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; custom_padding=&#8221;0px|||&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;620px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/04\/Natalia.png&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-48px|||&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Sans||||&#8221; text_text_color=&#8221;#323232&#8243; text_font_size=&#8221;18&#8243; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;14px||0px|&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"color: #00b0dc;\"><strong>Natalia Zaugg<\/strong><\/span>, Founder<br \/>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Sans|on|||&#8221; text_text_color=&#8221;#363636&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|||&#8221; global_colors_info=&#8221;{}&#8221;]08 April 2018 (updated 11 August 2018)<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; custom_padding=&#8221;0px|||&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;620px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;24&#8243; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;40px||0px|&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong><span class='et-dropcap'>G<\/span><\/strong>oogle has recently opened a possibility to add a description to your Google Business Profile. Read in this article where it can be found and why it is helpful.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; header_font=&#8221;PT Sans|on|||&#8221; header_text_color=&#8221;#000000&#8243; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>How Does the New Description Feature Look Like? <\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;20&#8243; text_line_height=&#8221;1.5em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;30px||0px|&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In your Google Business Profile under \u201cInfo\u201d, you can find a new field, \u201cAdd business description\u201d, where you can write what you think your customers should know. For a restaurant, it would be good to write about your history and the owners, your offer and menu specials. Highlight your advantages, for example, a parking possibility or an outdoor terrace. Mention other restaurants you have in town if it is a chain.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/04\/Google_My_Business_Description_Interface.png&#8221; alt=&#8221;Why You Should Add Description to Your Google My Business Listing&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;50px|||&#8221; custom_padding_tablet=&#8221;17px|||&#8221; custom_padding_phone=&#8221;&#8221; custom_width_px=&#8221;830px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider color=&#8221;#aeaeac&#8221; disabled_on=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; custom_css_main_element=&#8221;width:130px;&#8221; hide_on_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||on||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;130px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;20px||0px|&#8221; global_colors_info=&#8221;{}&#8221;]Google gives you additional space to tell your customers about your business \u2013 use it!<br \/>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/04\/Google_My_Business_Description_Feature.png&#8221; alt=&#8221;Why You Should Add Description to Your Google My Business Listing&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; animation_style=&#8221;fade&#8221; animation_duration=&#8221;500ms&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;PT Sans||||&#8221; header_text_color=&#8221;#000000&#8243; module_alignment=&#8221;left&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]The description is limited to 750 characters and is subject to certain <a href=\"https:\/\/support.google.com\/business\/answer\/3038177#description\">regulations<\/a>. As always, the content that you publish online should be relevant to your customers, correct and informative. Make sure you write a unique text that doesn\u2019t consist only of keywords. You shouldn\u2019t focus on promotions and sales, and it\u2019s not permitted to use links of any kind. After you add a description, it takes up to 3 days until it is published due to the reviewing process.<br \/>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||||||&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;30px||30px|&#8221; global_colors_info=&#8221;{}&#8221;]<strong>You might be also interested in reading about <a href=\"https:\/\/respondelligent.com\/en\/google-posts-for-local-businesses\/\">Google Posts<\/a> and <a href=\"https:\/\/respondelligent.com\/en\/google-question-and-answer-feature\/\">Google&#8217;s Q&amp;A Feature<\/a>.<\/strong><br \/>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;20&#8243; text_line_height=&#8221;1.5em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;30px||0px|&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]After your business description has been approved, you can find it towards the bottom of your company\u2019s knowledge panel. Below is an example of a restaurant that is already making use of this feature:<\/p>\n<p>&nbsp;<br \/>\n[\/et_pb_text][et_pb_image src=&#8221;https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/04\/Google_My_Business_Description_Frontend.png&#8221; alt=&#8221;Why You Should Add Description to Your Google My Business Listing&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; header_font=&#8221;PT Sans|on|||&#8221; header_text_color=&#8221;#000000&#8243; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Why Is the New Description Feature Helpful?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Unless you run a hotel (this feature is not supported for this industry at the moment), it\u2019s highly advisable to add your business description to your Google Business Profile. Google gives you additional space to tell your customers about your business \u2013 use it! The more relevant information you share, the better. Even though it doesn\u2019t directly influence your search ranking, it may help your potential customers to decide for your business.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; header_font=&#8221;PT Sans|on|||&#8221; header_text_color=&#8221;#000000&#8243; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Update of the Menu Feature on Google Business Profile<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]The feature to <strong>create and edit menus<\/strong> has recently become available in\u00a0<a href=\"https:\/\/www.en.advertisercommunity.com\/t5\/News-Updates\/Launch-Menu-and-Services-editor-now-available-in-all-countries\/td-p\/1778103\">Germany, Austria, and Switzerland<\/a>. As before, eligible are restaurants, businesses in health and beauty industry as well as services businesses that don\u2019t already have a menu link provided by a third party. For a hotel, such information can be taken from a metasearch engine or your official website.<\/p>\n<p>Like the new Description Feature, the Menu\/Services Feature is <strong>available under \u201cInfo\u201d<\/strong> and allows listing your menu or services that will show up on your local profile on mobile and in the Google Maps app.<br \/>\n[\/et_pb_text][et_pb_image src=&#8221;https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/08\/menu-google.png&#8221; alt=&#8221;Why You Should Add Description to Your Google My Business Listing&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>There is a clear advantage of filling out this field in your Google Business Profile. With just one click users who are searching for your business can find all the information they need. Especially, <strong>on a mobile device<\/strong>, it&#8217;s an important touchpoint to win new guests. There is a good chance that having Menu\/Services overview in your Google BusinessProfile will have a positive impact on your conversion rate.<\/p>\n<p>In case your listing is displaying an incorrect menu provided by a third party, Google suggests reaching out to the provider in question directly, or contact <a href=\"https:\/\/support.google.com\/business\/contact\/business_other_problem\">support<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;20&#8243; text_line_height=&#8221;1.5em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;46px||0px|&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Have you already added your business description and services overview to your Google BusinessProfile? Share your experience in the comments below.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;780px&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;780px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_cta title=&#8221;How good is your business?&#8221; button_url=&#8221;https:\/\/respondelligent.com\/en\/rescore\/&#8221; button_text=&#8221;Check your reScore&#8221; _builder_version=&#8221;4.16&#8243; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#ffffff&#8221; body_text_color=&#8221;#ffffff&#8221; background_image=&#8221;https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/01\/reScore_CTA_Banner.png&#8221; custom_button=&#8221;on&#8221; button_bg_color=&#8221;#fac405&#8243; button_border_color=&#8221;#fac405&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;]<\/p>\n<h4>We calculate your Online Reputation Score based on your customer feedback.<\/h4>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;780px&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;780px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;36&#8243; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||70px|&#8221; text_font_size_tablet=&#8221;26&#8243; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]Want new articles before they get published? Subscribe to our Awesome Newsletter.<br \/>\n[\/et_pb_text][et_pb_contact_form captcha=&#8221;off&#8221; email=&#8221;newsletter@respondelligent.com&#8221; custom_message=&#8221;Erhalten Sie mehr Online-Bewertungen||et_pb_line_break_holder||%%E-mail_Address%% %%First_Name%%&#8221; success_message=&#8221;Thank you for subscribing&#8221; module_id=&#8221;et_pb_contact_form_1&#8243; _builder_version=&#8221;4.16&#8243; _unique_id=&#8221;5ccc1941-60a9-4a48-a557-888e390797b4&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#00b0dc&#8221; button_border_width=&#8221;8&#8243; button_border_color=&#8221;#00b0dc&#8221; button_border_radius=&#8221;4&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_contact_field field_id=&#8221;E-mail_Address&#8221; field_title=&#8221;E-mail Address&#8221; fullwidth_field=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; form_field_background_color=&#8221;rgba(0,0,0,0)&#8221; form_field_text_color=&#8221;#adadab&#8221; 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_builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/respondelligent.com\/wp-content\/uploads\/2017\/04\/Natalia.png&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; border_style=&#8221;solid&#8221; animation=&#8221;top&#8221; sticky=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Sans||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;left&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>About the Author<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Sans||||&#8221; text_font_size=&#8221;16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;left&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]Natalia is a creative writer at<strong> re:spondelligent<\/strong>. She is passionate about helping businesses manage and respond to their customer reviews and loves sharing her industry and marketing knowledge to help brands succeed.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has recently opened a possibility to add a description to your Google My Business listing. 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