[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” disabled_on=”on|on|off” _builder_version=”4.16″ height=”20px” global_colors_info=”{}”]<\/p>\n
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[\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”PT Sans|on|||” text_text_color=”#bcbcbc” text_letter_spacing=”2px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”||0px|” custom_padding=”||0px|” global_colors_info=”{}”]<\/p>\n
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FREE TIPS & TRICKS\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Sans||||” text_text_color=”#1d1d1d” text_font_size=”72″ text_line_height=”1.1em” header_font=”PT Sans||||” header_text_color=”#000000″ header_font_size=”72px” header_line_height=”1.1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”660px” module_alignment=”center” custom_margin=”18px||80px|” text_font_size_tablet=”52″ text_font_size_phone=”” text_font_size_last_edited=”on|phone” header_font_size_tablet=”52px” header_font_size_phone=”42px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#f7f7f4″ custom_padding=”0px|||” custom_padding_tablet=”0px|||” padding_mobile=”on” global_colors_info=”{}”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”\/wp-content\/uploads\/2017\/05\/alex_blog.png” show_bottom_space=”off” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”-48px|||” animation=”off” sticky=”on” global_colors_info=”{}”]<\/p>\n \n <\/p>\n [\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”PT Sans||||” text_text_color=”#323232″ text_font_size=”18″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”14px||0px|” border_style=”solid” global_colors_info=”{}”]<\/p>\n \nAlexander Zaugg<\/strong><\/span>, Founder<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Sans|on|||” text_text_color=”#363636″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”0px|||” global_colors_info=”{}”]<\/p>\n 17. September 2018<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”24″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” module_alignment=”left” custom_margin=”40px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n In the last few years, the importance of online reviews has been steadily increasing. Guests trust other guests more than ever when making a purchasing decision, for example, reserving a table in a restaurant or a room in a hotel. However, active review management needs resources. Here we’d like to show you how many more guests an investment in online review management will bring you.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” header_font=”PT Sans|on|||” header_text_color=”#000000″ module_alignment=”left” text_font_size_tablet=”18px” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n First of all, there is no number that works for every restaurant, hotel, or other business, since such factors as location, size, number of competitors, and industry have a large influence and are different for each particular business.<\/p>\n In this article, we’d like to list activities that, based on our experience, can help you achieve your goal. Besides, we provide approximations, so you can measure your marketing expenses better.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#e02b20″ text_font_size=”20px” text_line_height=”1.5em” header_font=”PT Sans|on|||” header_text_color=”#000000″ module_alignment=”left” custom_margin=”30px|||” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n We estimate the number of bookings resulting from certain online activities based on both the experience of our customers and on industry leading studies. The values can be different depending on the company and are non-cumulative. Besides, the following factors have already been taken into account:<\/em><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” header_font=”PT Sans|on|||” header_text_color=”#000000″ module_alignment=”left” custom_margin=”30px|||” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n Essentially, the success of your online strategy is based on two major factors:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” header_font=”PT Sans|on|||” header_text_color=”#000000″ module_alignment=”left” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n According to a\u00a0study of 100,000 local businesses<\/a>, it was found that reviews are the most prominent ranking factor in local search. You need to be present on Google and have a lot of new and positive reviews<\/strong> to stand out from the competition.<\/p>\n It has been shown<\/a>\u00a0that if you have a good business listing on Google, users will spend more time on it and will be more likely\u00a0to book with you.<\/p>\n Reviews on other review sites, for example, TripAdvisor, as well as SEO best practices <\/a>help to further improve your Online Reputation and your ranking.<\/p>\n It is important to choose 2-4 review sites that are relevant to your business<\/a>\u00a0and focus on them.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#e02b20″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Impact 1a: Very high –> depending on the type of business\u00a02-19 more bookings per month<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” header_font=”PT Sans|on|||” header_text_color=”#000000″ module_alignment=”left” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Google is constantly investing to make sure that\u00a0search results become even more relevant and potential guests can make a purchasing decision on the first search engine result\u00a0page\u00a0(S<\/strong>E<\/strong>R<\/strong>P<\/strong>) without ever visiting your company’s homepage.<\/strong><\/p>\n The Google Business Profile entry determines to a large extent what stands in the so-called Knowledge Panel.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/09\/knowledge-panel.png” alt=”PPC_for_local_business” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n \n <\/p>\n [\/et_pb_image][et_pb_text _builder_version=”4.21.0″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n If you look closely at the Knowledge Panel, you’ll see right away how much space it takes on Google’s first page and especially how much content you can actively influence. Use this tool, as it’s for free.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#e02b20″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Impact 1b: High –><\/strong>\u00a0depending on the type of business\u00a02-9 more bookings per month<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”27px|0px|0|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” header_font=”PT Sans|on|||” header_text_color=”#000000″ module_alignment=”left” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Trust is everything, especially when it comes to guests who don’t know you\u00a0personally. 4 out of 5 TripAdvisor users<\/a> said that they trust businesses that respond to their guests’ reviews more.\u00a0<\/p>\n Business owners’ responses are an important marketing channel. You can define the content at a very relevant touchpoint.\u00a0<\/strong><\/p>\n New guests see at a glance how they are going to be treated. Besides, you can mention your USPs<\/a> when responding to positive reviews. So you win new guests, increase the frequency of the existing customers, and improve your Google ranking.<\/p>\n Also, Google recommends responding to reviews<\/a>\u00a0\u2013 not without reason.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Impact 2a: Medium-high –><\/strong>\u00a0depending on the type of business 1-7 more bookings per month<\/strong><\/span><\/em><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Important: Here we didn’t touch upon the qualitative reasons<\/a>\u00a0why you should take your guests seriously also online\u00a0<\/em>and improve your business with the help of smart analysis;\u00a0however, we recommend paying at least as much attention to them.<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”50px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#aeaeac” disabled_on=”off” _builder_version=”4.16″ hide_on_mobile=”off” global_colors_info=”{}”]<\/p>\n \n <\/p>\n [\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”32″ text_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”900px” module_alignment=”left” custom_margin=”16px||30px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n “Online reviews and responses to them influence the behavior of your potential guests\u201d<\/p>\n [\/et_pb_text][et_pb_divider color=”#aeaeac” disabled_on=”off” _builder_version=”4.16″ hide_on_mobile=”off” global_colors_info=”{}”]<\/p>\n \n <\/p>\n [\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”62px|0px|27px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” header_font=”PT Sans|on|||” header_text_color=”#000000″ module_alignment=”left” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n As we have mentioned in point 1a, it’s essential to receive a lot of new positive reviews. It’s relevant not only for your search result but also for your conversion rate.<\/p>\n Guests are interested in the opinions of other guests.<\/strong>\u00a0For example, by a hotel search, Google suggests showing only hotels with a rating of 4 plus. Besides, guests admitted that they are most likely to book<\/a> with a business that has a rating between 4.2 and 4.5.\u00a0<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/09\/Google-Hotels-new.png” alt=”PPC_for_local_business” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n \n <\/p>\n [\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Also, Harvard’s study determined that a one-star increase in yelp\u00a0rating translates to a 5-9 percent increase in revenue.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Impact: Very high –><\/strong>\u00a0depending on the type of business 2-19 more bookings per month<\/strong><\/em><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Important: Even one negative review found on the first SERP can cost a business as many as 21.9% customers<\/a>. This value has already been incorporated.<\/em><\/p>\n Additionally, you should make it easy for potential guests to actually book your property with a good reservation system<\/strong>.\u00a0<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”53px|0px|27px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” header_font=”PT Sans|on|||” header_text_color=”#000000″ module_alignment=”left” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n We understand that online marketing activities and online reviews are just a part of success, but they are getting more and more important. Already now 85% of guests trust online reviews as much as personal recommendations<\/a>, it’s a rising trend.\u00a0<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/11\/more_guests.png” alt=”PPC_for_local_business” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n \n <\/p>\n [\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.5em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\nMore Guests with Online Reviews<\/h1>\n
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1) <\/strong>to be found on the Internet <\/strong>and
2) <\/strong>to be booked\/visited<\/strong><\/h2>\n1a) A Better Google Ranking<\/strong><\/h2>\n
1b) Conversions Happen Directly in Google (SERP)<\/strong><\/h2>\n
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2a) Responding to Reviews<\/strong><\/h2>\n
2b) More New Positive Reviews<\/strong><\/h2>\n
What to do next?<\/strong><\/h2>\n