{"id":34258,"date":"2020-12-10T16:38:54","date_gmt":"2020-12-10T15:38:54","guid":{"rendered":"https:\/\/respondelligent.com\/?p=34258"},"modified":"2023-12-08T13:14:22","modified_gmt":"2023-12-08T12:14:22","slug":"voice-search-for-hotels-and-restaurants","status":"publish","type":"post","link":"https:\/\/respondelligent.com\/en\/voice-search-for-hotels-and-restaurants\/","title":{"rendered":"Voice Search for Hotels and Restaurants"},"content":{"rendered":"

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FREE TIPS & TRICKS<\/p>\n

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H<\/span> ey Siri, how do I optimize my website for voice search? In this article, we will answer the most common questions about voice search. You will learn the basics about voice search and get hands-on tips and tricks for your hotel and restaurant.\u00a0<\/strong><\/p>\n

The smartphone has changed the way how we are searching for information on the internet.<\/p>\n

You have all the information you need in the palm of your hand. So if you would like to find a new hotel or restaurant, you will most likely use your smartphone.<\/p>\n

Today, however, people search the Web more and more often through spoken voice commands rather than typing.\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”20px||||false|false” custom_padding=”13px|0px|25px|0px|false|false” custom_padding_tablet=”0px|||” custom_padding_phone=”0px||0px||true” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”Was ist Voice Search?” _builder_version=”4.16″ custom_margin=”0px||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”title” _builder_version=”4.16″ text_font_size=”16px” header_2_font=”Century Gothic Bold||||||||” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

What is Voice Search?<\/strong><\/h2>\n

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Voice search is a technology that allows users to perform a search through a spoken voice command. <\/strong>You can ask questions or give commands without using a keyboard or screen. This way voice search users are having almost a real-life conversation with their digital devices and assistants.\u00a0<\/p>\n

The world’s biggest technology companies such as Google, Apple, Amazon, and others have introduced intelligent digital assistants integrated into their products. For example, iPhone owners can ask Siri where the nearest wellness hotel or pizzeria is.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|desktop” admin_label=”Was ist Voice Search?” _builder_version=”4.16″ custom_margin=”20px||20px||true|false” custom_margin_tablet=”0px||0px||true|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/12\/Siri_in_use.gif” alt=”Siri_in_use” title_text=”Siri_in_use” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/12\/Google_Assistant_in_use.gif” alt=”Google_Assistant_in_use” title_text=”Google_Assistant_in_use” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”Was ist Voice Search?” _builder_version=”4.16″ custom_margin=”0px||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”monitoring” _builder_version=”4.16″ text_font_size=”16px” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Digital assistants are designed to make your life easier and can be used, for example, to operate and control smart home appliances. The owners of Amazon Alexa-enabled devices like the Echo can make online purchases on Amazon. And if a hotel or restaurant doesn’t have an online booking service, the Google Assistant powered by Google Duplex AI will call the restaurant to reserve a table for you.<\/strong><\/p>\n

Voice search proves to be not only a convenient but also a faster way to search the Web. An experiment conducted by Standford computer science researchers<\/a> showed that speech recognition was three times faster than typing on a keyboard.\u00a0<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/12\/Overview_of_Digital_Assistant_Devices.png” alt=”Overview_of_Digital_Assistant_Devices” title_text=”Overview_of_Digital_Assistant_Devices” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”20px||||false|false” custom_padding=”13px|0px|25px|0px|false|false” custom_padding_tablet=”0px|||” custom_padding_phone=”0px||0px||true” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”Welches sind die wichtigsten Voice-Search-Anbieter?” _builder_version=”4.16″ custom_margin=”0px||” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”title” _builder_version=”4.16″ text_font_size=”16px” header_2_font=”Century Gothic Bold||||||||” header_2_font_size=”29px” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

What are the leading voice assistants?<\/strong><\/h2>\n

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Worldwide there is a large number of providers of voice-enabled digital assistants. Some digital assistants can also be used independently of the respective platform. For example, you can easily use the Google Assistant on your iPhone.<\/p>\n

The table below gives a good overview of the most important providers that offer digital assistants and shows where the data for voice search, in particular for hotels and restaurants, is pulled from.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/12\/Overview_Voice_Search_Providers.png” alt=”Overview_Voice_Search_Providers” title_text=”Overview_Voice_Search_Providers” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Sources: Business Insider | Voicebot | Yandex<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ min_height=”231px” custom_margin=”20px||||false|false” custom_padding=”13px|0px|0px|0px|false|false” custom_padding_tablet=”0px|||” custom_padding_phone=”0px||0px||true” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”Die Zukunft von Voice Search” _builder_version=”4.16″ custom_margin=”0px||” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Titel” _builder_version=”4.16″ text_font_size=”16px” header_2_font=”Century Gothic Bold||||||||” header_2_font_size=”29px” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Is voice search the future?<\/strong><\/h2>\n

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According to a recent study, in 2019 51% of the population in Switzerland used voice to conduct searches. Compared to a year prior, it is an increase of 14%. Voice search is gaining popularity in Germany too. There the number of voice assistant users has doubled within a year and reached 30%.<\/p>\n

The number of users is expected to increase in the future. As the technology keeps improving, and connected devices keep adding and enhancing voice-enabled functions, there are more and more people who appreciate the convenience and efficiency of digital assistants.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”0px||” custom_padding=”25px|0px|25px|0px|false|false” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”Bedeutung f\u00fcr Hotels und Restaurants” _builder_version=”4.16″ custom_margin=”0px||” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Titel” _builder_version=”4.16″ text_font_size=”16px” header_2_font=”Century Gothic Bold||||||||” header_2_font_size=”29px” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

What does voice search mean for restaurants and hotels?\u00a0<\/strong><\/h2>\n

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Voice search is and will be very important for hotels and restaurants because they heavily rely on search engine traffic. Research<\/a> shows that hotels and restaurants belong to the Top 5 industries found by potential guests via voice search<\/strong>. Therefore, it is essential to optimize for voice search to improve your potential visibility.<\/p>\n

Voice search technology has changed the way we search, as interactions with digital assistants are much more conversational. When we search for something on Google, we try to use as few words as possible to get our desired result. On the other hand, voice search keywords are significantly longer\u00a0than text-based searches.<\/strong><\/p>\n

Voice technology is able to follow everyday language use, so users can give commands as if they were speaking to a human. <\/strong>For example, we can ask “Where do I find a Neapolitan pizza in Zurich?” or “Which hotels in Zurich have a swimming pool?”. As a result, only a limited number of results are displayed<\/strong>. You need to actively click further to see more results.<\/p>\n

What does voice search mean for the future of hotels and restaurants? The goal is to make it onto the list of results as often as possible. This means that you should adapt your SEO strategy to cover possible questions about your business from potential guests.<\/p>\n

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Tips and tricks: how to optimize for voice search<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Keywords” _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

1. Use conversational keywords<\/span><\/b><\/h3>\n

Most voice searches are done using natural or conversational language. People search the way they talk in real life. In order to succeed in voice SEO, we recommend focusing on conversational keywords.<\/p>\n

Tip<\/strong>: Use online reviews to find out what your guests write about your business and which keywords they use.\u00a0<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”FAQs” _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

2. <\/strong>Build pages that give detailed answers to the most frequently asked questions (FAQs)<\/b><\/h3>\n
Voice searchers are often looking for answers to questions \u201cWho,\u201d \u201cWhat,\u201d \u201cWhere,\u201d \u201cWhen,\u201d \u201cWhy,\u201d and \u201cHow\u201d. Your content should give direct answers to these questions. So we recommend making a FAQ page to address these queries. The answers should be precise but not too long.\u00a0<\/span><\/div>\n

[\/et_pb_text][et_pb_text admin_label=”Mobile Ger\u00e4te” _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

3. Optimize your website for mobile\u00a0<\/strong><\/h3>\n
An analysis of search behavior shows that mobile devices are becoming more and more important when searching the Internet. We are shifting to a mobile-first world, and voice search is more mobile than ever. By optimizing the website of your hotel or restaurant for mobile devices, you also improve your visibility via voice search.<\/span><\/div>\n

[\/et_pb_text][et_pb_text admin_label=”Google My Business” _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

4. Optimize your Google Business Profile<\/strong><\/h3>\n
With Google Assistant, Google is one of the biggest providers of voice search. Also, other voice assistants and smart speakers pull their information from Google. It is therefore important to follow traditional SEO strategies as well.<\/span><\/div>\n
<\/div>\n
Manage your Google Business Profile and keep your business information accurate and up-to-date. Besides, it is important that you respond to your online reviews. In our Google Business Profile Guide<\/a>, you can find more information about how to optimize the Google Business Profile of your hotel or restaurant.<\/span><\/div>\n

[\/et_pb_text][et_pb_text admin_label=”Google Duplex” _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

5. Google Duplex<\/strong><\/h3>\n

If your restaurant or hotel doesn’t have an online booking service, you can still receive bookings via Google Assistant. In order to benefit from this feature, go to your Google Business Profile and accept Google Assistant calls in the Info section. This will allow Google Duplex technology to make calls on behalf of users to book with you.\u00a0<\/p>\n

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Voice search is a major trend that is here to stay. Searching by voice is not only more convenient and efficient, it is also very popular with younger generations.<\/p>\n

The impact of voice technology on SEO is certain, therefore, it is crucial that voice search optimization is part of your SEO strategy. This will help you stay ahead of the competition and ensure smart devices recommend your business first.<\/p>\n

With our tips, you will get one step closer to this goal and be able to win potential guests who are looking for a hotel or restaurant. If you have any further questions about voice search for hotels and restaurants, please feel free to write a comment below or contact us directly.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ custom_padding=”25px||25px||true” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”” locked=”off” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” admin_label=”CTA re:Score EN” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”780px” use_custom_width=”on” custom_width_px=”780px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”How good is your business?” button_url=”https:\/\/respondelligent.com\/en\/rescore\/” button_text=”Check your re:Score” _builder_version=”4.16″ header_font=”|700|||||||” header_text_color=”#ffffff” body_text_color=”#ffffff” background_image=”https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/01\/reScore_CTA_Banner.png” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#fac405″ button_border_color=”#fac405″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”off” button_letter_spacing__hover=”null” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null”]<\/p>\n

We calculate your Online Reputation Score based on your customer feedback.<\/h5>\n

[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”0px||||false|false” custom_margin_tablet=”50px||||false|false” custom_margin_phone=”50px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”25px||25px||true|false” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”0px||0px||true” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”About the Author” image=”https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/11\/Darek.jpg” alt=”Darek” icon_placement=”left” image_icon_width=”120px” content_max_width=”780px” icon_placement_tablet=”” icon_placement_phone=”top” icon_placement_last_edited=”on|phone” _builder_version=”4.16″ header_font=”Century Gothic Bold||||||||” header_font_size=”20px” body_font_size=”16px” background_color=”rgba(0,0,0,0)” image_icon_custom_padding_tablet=”” image_icon_custom_padding_phone=”” image_icon_custom_padding_last_edited=”on|phone” module_alignment=”left” custom_margin=”|||0px|false|false” custom_margin_tablet=”|||0px|false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|desktop” body_font_size_tablet=”” body_font_size_phone=”15px” body_font_size_last_edited=”on|desktop” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” border_radii_image=”on|20px|20px|20px|20px” border_width_all_image_tablet=”” border_width_all_image_phone=”” border_width_all_image_last_edited=”on|phone” image_max_width=”120px” global_colors_info=”{}”]<\/p>\n

Darek’s passion is for social media and customer experience. At re:spondelligent, he takes care of the company’s digital presence and supports customers in their successful online review management.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

What does voice search mean for the future of hotels and restaurants? And how to optimize for voice search? Find out in this article. <\/p>\n","protected":false},"author":7,"featured_media":34911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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GRATIS TIPPS & TRICKS<\/p>

[\/et_pb_text][et_pb_text content_tablet=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@\" content_phone=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@\" content_last_edited=\"on|desktop\" _builder_version=\"4.6.3\" _dynamic_attributes=\"content,content_tablet,content_phone\" text_font=\"Century Gothic Regular|700|||||||\" text_text_color=\"#000000\" text_font_size=\"58px\" text_line_height=\"1em\" header_font_size=\"40px\" text_orientation=\"center\" custom_margin=\"||25px\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"10px||10px||true\" text_font_size_tablet=\"45px\" text_font_size_phone=\"35px\" text_font_size_last_edited=\"on|desktop\" text_line_height_tablet=\"\" text_line_height_phone=\"\" text_line_height_last_edited=\"on|desktop\" header_font_size_tablet=\"42px\" header_font_size_phone=\"30px\" header_font_size_last_edited=\"on|phone\"]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_text content_tablet=\" 5. November 2017 \" content_phone=\" 5. November 2017 \" content_last_edited=\"on|phone\" _builder_version=\"4.6.3\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"20px\" text_letter_spacing=\"7px\" header_font=\"||||||||\" text_orientation=\"center\" custom_margin=\"||25px\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||0px||true\" text_font_size_tablet=\"20px\" text_font_size_phone=\"16px\" text_font_size_last_edited=\"on|phone\" text_letter_spacing_tablet=\"\" text_letter_spacing_phone=\"4px\" text_letter_spacing_last_edited=\"on|phone\"]<\/p>

12. November 2020<\/p>

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H<\/span> ey Siri, wie bereite ich meinen Betrieb auf Voice Search vor? Diese und weitere Fragen werden in diesem Artikel kurz und verst\u00e4ndlich erkl\u00e4rt. Nebst den Grundlagen zu Voice Search finden Sie praktische Tipps und Tricks f\u00fcr Ihr Hotel und Restaurant.<\/strong><\/p>

Mit dem Aufschwung des Smartphones hat sich die Art und Weise wie wir nach Informationen im Internet suchen drastisch ge\u00e4ndert.<\/p>

Heutzutage tr\u00e4gt man alle Informationen bei sich und wenn auf die Schnelle ein neues Hotel oder Restaurant gefunden werden muss, dann geht dies ganz einfach \u00fcber das Smartphone.
Allerdings passiert diese Suche heute nicht nur durch das Tippen von Buchstabe um Buchstabe, sondern immer h\u00e4ufiger \u00fcber Voice Search, das heisst der Suche per Sprache.<\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.4.9\" custom_margin=\"20px||||false|false\" custom_padding=\"13px|0px|25px|0px|false|false\" custom_padding_tablet=\"0px|||\" custom_padding_phone=\"0px||0px||true\"][et_pb_row custom_padding_last_edited=\"on|desktop\" admin_label=\"Was ist Voice Search?\" _builder_version=\"4.6.3\" custom_margin=\"0px||\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||0px||true\" custom_padding_tablet=\"20px||20px||true\" custom_padding_phone=\"0px||||false|false\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"title\" _builder_version=\"4.6.3\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" header_2_font=\"Century Gothic Bold||||||||\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\"]<\/p>

Was ist Voice Search?<\/strong><\/h2>

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Unter dem Begriff Voice Search verstehen wir das Suchen auf smarten Ger\u00e4ten per Sprache.<\/strong> Dabei kann per Spracheingabe nach bestimmten Dingen gesucht werden, ohne Zugriff auf eine Tastatur oder einen Bildschirm zu ben\u00f6tigen. Dies f\u00fchrt dazu, dass Voice Search-Nutzer fast in ein nat\u00fcrliches Gespr\u00e4ch mit ihren digitalen Ger\u00e4ten treten und ihren digitalen Assistenten gezielte Fragen stellen.<\/p>

Heute bieten die grossen Technologieunternehmen wie Google, Apple, Amazon und Co. verschiedenste digitale Assistenten an, die in ihre Produkte integriert sind. So k\u00f6nnen iPhone-Nutzer Siri fragen, welche Wellness-Hotel es in der N\u00e4he oder wo es eine gute neapolitanische Pizza gibt.<\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" custom_padding_last_edited=\"on|desktop\" admin_label=\"Was ist Voice Search?\" _builder_version=\"4.6.3\" custom_margin=\"20px||20px||true|false\" custom_margin_tablet=\"0px||0px||true|false\" custom_margin_phone=\"0px||0px||false|false\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"0px||0px||true\" custom_padding_tablet=\"20px||20px||true\" custom_padding_phone=\"0px||||false|false\"][et_pb_column type=\"1_2\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/11\/Siri_DE_GIF.gif\" alt=\"Voice_Search_Siri\" title_text=\"Voice_Search_Siri\" _builder_version=\"4.6.3\" _module_preset=\"default\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/11\/Google_DE_GIF.gif\" alt=\"Voice_Search_Google_Assistant\" title_text=\"Voice_Search_Google_Assistant\" _builder_version=\"4.6.3\" _module_preset=\"default\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\"on|desktop\" admin_label=\"Was ist Voice Search?\" _builder_version=\"4.6.3\" custom_margin=\"0px||\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||0px||true\" custom_padding_tablet=\"20px||20px||true\" custom_padding_phone=\"0px||||false|false\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"monitoring\" _builder_version=\"4.6.3\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\"]<\/p>

\u00a0Diese digitalen Assistenten sind ganz darauf ausgerichtet das Leben ihrer Nutzer bequemer zumachen und bieten noch weitere Vorteile, wie zum Beispiel die Bedienung der Heimelektronik. Amazon-Nutzer k\u00f6nnen \u00fcber deren Smart Speaker Echo und die digitale Assistentin Alexa Bestellungen direkt auf Amazon t\u00e4tigen und so gew\u00fcnschte Produkte einkaufen.
Und falls ein Betrieb, wie Hotel oder Restaurant, \u00fcber kein Online-Buchungssystem verf\u00fcgt, kann der Google Assistent durch die Google Duplex-Technologie beispielsweise selbstst\u00e4ndig per Telefonanruf einen Tisch in einem Restaurant reservieren.<\/strong><\/p>

Diese neuartige Art zu suchen dient allerdings nicht nur der Bequemlichkeit, sondern ist auch enorm effizient. Wie ein Experiment der Stanford Universit\u00e4t<\/a> gezeigt hat, ist die Geschwindigkeit in der ein Smartphone Text erkennt, dreimal h\u00f6her, wenn dies per Spracheingabe funktioniert im Vergleich zur herk\u00f6mmlichen Eingabe per Tastatur.<\/p>

[\/et_pb_text][et_pb_image src=\"https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/11\/Digital_Assistants_Devices.png\" alt=\"Digital_Assistants_Devices\" title_text=\"Digital_Assistants_Devices\" _builder_version=\"4.6.3\" _module_preset=\"default\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.4.9\" custom_margin=\"20px||||false|false\" custom_padding=\"13px|0px|25px|0px|false|false\" custom_padding_tablet=\"0px|||\" custom_padding_phone=\"0px||0px||true\"][et_pb_row custom_padding_last_edited=\"on|desktop\" admin_label=\"Welches sind die wichtigsten Voice-Search-Anbieter?\" _builder_version=\"4.6.3\" custom_margin=\"0px||\" custom_padding=\"0px||0px||true\" custom_padding_tablet=\"20px||20px||true\" custom_padding_phone=\"\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"title\" _builder_version=\"4.6.3\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" header_2_font=\"Century Gothic Bold||||||||\" header_2_font_size=\"29px\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\"]<\/p>

Welches sind die wichtigsten Voice-Search-Anbieter?<\/strong><\/h2>

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Weltweit gibt es eine grosse Anzahl an Anbietern von digitalen Assistenten, die Voice Search (Sprachsuche) \u00fcber ihre Produkte erm\u00f6glichen. Zum Teil k\u00f6nnen die digitalen Assistenten auch unabh\u00e4ngig von der jeweiligen Platform verwendet werden. So k\u00f6nnen Sie zum Beispiel den Google Assistant problemlos auf Ihrem iPhone verwenden.<\/p>

Als \u00dcbersicht haben wir Ihnen im Folgenden eine Tabelle zusammengestellt, die Ihnen zeigt, welches die wichtigsten Anbieter sind, auf welchen Ger\u00e4ten die digitalen Assistenten verwendet werden k\u00f6nnen und woher die Daten bei der Voice Search nach Hotels und Restaurants stammen.<\/p>

[\/et_pb_text][et_pb_image src=\"https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/11\/Overview_Voice_Search_Providers.png\" alt=\"Overview_Voice_Search_Providers\" title_text=\"Overview_Voice_Search_Providers\" _builder_version=\"4.6.3\" _module_preset=\"default\"][\/et_pb_image][et_pb_text _builder_version=\"4.6.3\" text_font_size_tablet=\"\" text_font_size_phone=\"\" text_font_size_last_edited=\"on|desktop\" locked=\"off\"]<\/p>

Quellen: Business Insider | Voicebot | Yandex<\/p>

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Die Zukunft von Voice Search<\/strong><\/h2>

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Gem\u00e4ss einer Studie haben in der Schweiz 51% der Bev\u00f6lkerung 2019 angegeben, dass sie von Sprachfunktionen Gebrauch machen, was im Vergleich zum Vorjahr einem Anstieg von 14% entspricht. Auch in Deutschland scheint Voice Search im Trend zu liegen, denn dort haben sich die Anzahl von Nutzern von Sprachassistenten innerhalb eines Jahres verdoppelt und betr\u00e4gt jetzt 30%.<\/p>

Die Zahlen lassen vermuten, dass die Anzahl von Nutzern auch in Zukunft weiter steigen wird. Nicht nur Smartphones tragen zu diesem Anstieg bei sondern auch immer mehr Smart Speakers und Nutzer, die auf die Bequemlichkeit und Effizienz dieser digitalen Assistenten setzen\u200b.<\/p>

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Was bedeutet das Aufkommen von Voice Search f\u00fcr Hotels und Restaurants?<\/strong><\/h2>

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Voice Search ist und wird extrem wichtig f\u00fcr Ihre Hotels und Restaurants, denn sie geh\u00f6ren zu den Betrieben, die am h\u00e4ufigsten online aufgerufen werden. Laut einer Studie<\/a> geh\u00f6ren Hotels und Restaurants zu den Top 5 Betrieben, die per Voice Search von potentiellen G\u00e4sten gesucht werden<\/strong>.<\/p>

Bez\u00fcglich Voice Search gibt es einige Massnahmen, um Hotels und Restaurants f\u00fcr die Suche mit digitalen Sprachassistenten bestm\u00f6glich auffindbar zu machen. Wie wir suchen hat sich durch Voice Search ge\u00e4ndert, denn die Fragen, die wir stellen haben eher einen Gespr\u00e4chscharakter.<\/p>

So achten wir bei der Tasteneingabe, dass wir mit m\u00f6glichst wenigen W\u00f6rtern die gew\u00fcnschten Ergebnisse sehen.<\/strong> Bei der klassischen Suche per Eintippen von einigen Keywords \u00fcber Google erhalten wir seitenweise Resultate, durch die wir uns klicken k\u00f6nnen.<\/p>

Durch die Effizienz und Geschwindigkeit von Voice Search \u00e4ndert sich auch die Suchweise, denn wie in einem Gespr\u00e4ch stellen wir Fragen, wie \u00abWo finde ich eine neapolitanische Pizza in Z\u00fcrich?\u00bb<\/strong> oder \u00abWelche Hotels in Z\u00fcrich haben einen Swimmingpool?\u00bb. Diese spezifischen Fragestellungen haben als Konsequenz, dass nur eine begrenzte Anzahl von Ergebnissen angezeigt wird<\/strong> und nur durch aktives Weiterklicken mehr Ergebnisse sichtbar werden.<\/p>

Was bedeutet dies nun f\u00fcr Ihr Hotel oder Restaurant? Das Ziel Ihres Restaurants oder Hotels ist es, es m\u00f6glichst h\u00e4ufig in die Liste der Ergebnisse zu schaffen. Dies bedeutet, dass Sie Ihre SEO-Strategie so anpassen sollten, dass m\u00f6gliche Fragen von potentiellen G\u00e4sten, die Ihren Betrieb betreffen, abgedeckt werden.<\/p>

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Tipps und Tricks zur Optimierung auf Voice Search Anfragen<\/h2>

[\/et_pb_text][et_pb_text admin_label=\"Keywords\" _builder_version=\"4.6.3\" _module_preset=\"default\" text_font_size=\"16px\"]<\/p>

1. Verwenden Sie Keywords der Alltagssprache<\/span><\/b><\/h3>

Voice Search basiert h\u00e4ufig auf Alltagssprache, d.h. die Art und Weise wie G\u00e4ste suchen \u00e4hnelt der Art und Weise wie sie sprechen. Um die besten Ergebnisse bez\u00fcglich Ihrer SEO-Strategie zu erreichen, lohnt es sich auch auf Keywords zu fokussieren, die in der Alltagssprache verwendet werden.<\/p>

Tipp:<\/strong> Online-Bewertungen dienen als gute Datenquelle, welche Themen Ihre G\u00e4ste besch\u00e4ftigen und welche Sprache sie daf\u00fcr verwenden.<\/p>

[\/et_pb_text][et_pb_text admin_label=\"FAQs\" _builder_version=\"4.6.3\" _module_preset=\"default\" text_font_size=\"16px\"]<\/p>

2. Erstellen Sie eine Seite mit detaillierten Antworten auf die h\u00e4ufigsten Fragen (FAQs)<\/strong><\/h3>
Bei einer Voice Search stellen die Nutzer oftmals eine Frage auf diese eine Antwort suchen. Um Ihre Webseite f\u00fcr solche Suchanfragen zu optimieren, lohnt es sich eine FAQ-Seite einzurichten, auf der die wichtigsten Fragen beantwortet werden. Die Antworten sollten nicht zu lange sein, sondern die Fragen direkt und pr\u00e4zise beantworten.\u00a0<\/span><\/div>

[\/et_pb_text][et_pb_text admin_label=\"Mobile Ger\u00e4te\" _builder_version=\"4.6.3\" _module_preset=\"default\" text_font_size=\"16px\"]<\/p>

3. Optimieren Sie Ihre Webseite f\u00fcr mobile Ger\u00e4te<\/strong><\/h3>
Eine Analyse des Suchverhaltens zeigt, dass die mobilen Ger\u00e4te bei der Suche im Internet immer wichtiger werden und wir uns in einem \u00abmobile first\u00bb-Zeitalter befinden. Voice Search wird durch diesen Trend beg\u00fcnstigt, was bedeutet, dass Sie Ihre Restaurant- oder Hotel-Webseite f\u00fcr mobile Ger\u00e4te optimieren m\u00fcssen und so auch Ihre Performance bei der Sprachsuche verbessern.<\/span><\/div>

[\/et_pb_text][et_pb_text admin_label=\"Google My Business\" _builder_version=\"4.6.3\" _module_preset=\"default\" text_font_size=\"16px\"]<\/p>

4. Optimieren Sie die Google My Business-Seite Ihres Hotels oder Restaurants<\/strong><\/h3>
Google ist einer der wichtigsten Anbieter von Voice Search und mit ihrer grossen Datenbank auch die Datenquelle anderer digitaler Assistenten. Daher ist es wichtig auch die traditionellen SEO-Strategien zu verfolgen.<\/span><\/div>
\u00a0<\/div>
Verwalten Sie die Google My Business-Seite Ihres Betriebes und halten Sie sie auf dem aktuellsten Stand. Ausserdem ist es wichtig, dass Sie Ihre Reviews beantworten, um Google zu zeigen was Ihr Hotel oder Restaurant anbietet und speziell auszeichnet. In unserem Google My Business-Guide<\/a> finden Sie weitere Informationen zur Optimierung der Google My Business-Seite Ihres Hotels und Restaurants.<\/span><\/div>

[\/et_pb_text][et_pb_text admin_label=\"Google Duplex\" _builder_version=\"4.6.3\" _module_preset=\"default\" text_font_size=\"16px\"]<\/p>

5. Google Duplex<\/strong><\/h3>

Falls Ihr Restaurant oder Hotel \u00fcber kein Online-Buchungssystem verf\u00fcgt, haben Sie dennoch die M\u00f6glichkeit Reservierungs- oder Buchungsanfragen \u00fcber den Google Assistent zu erhalten. Daf\u00fcr m\u00fcssen Sie in Ihrem Google My Business-Profil die Option \u00abGoogle Assistent-Anrufe annehmen\u00bb ausw\u00e4hlen, dies erlaubt der Google Duplex-Technologie Anrufe f\u00fcr deren Nutzer zu t\u00e4tigen. [\/et_pb_text][et_pb_image src=\"https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/11\/gmb-duplex.png\" alt=\"Google My Business Duplex\" title_text=\"Google My Business Duplex\" _builder_version=\"4.6.3\" _module_preset=\"default\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Sektion\" _builder_version=\"4.6.3\" custom_margin=\"0px||\" custom_padding=\"25px|0px|25px|0px|false|false\" custom_padding_tablet=\"0px||0px||true\" custom_padding_phone=\"\"][et_pb_row custom_padding_last_edited=\"on|desktop\" admin_label=\"Abschluss\" _builder_version=\"4.6.3\" custom_margin=\"0px||\" custom_padding=\"0px||0px||true\" custom_padding_tablet=\"20px||20px||true\" custom_padding_phone=\"\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.6.3\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" text_font_size_tablet=\"\" text_font_size_phone=\"\" text_font_size_last_edited=\"on|phone\"]<\/p>

Voice Search ist ein zukunftsweisender Trend und spielt eine zentrale Rolle, wie Sie mit Ger\u00e4ten interagieren. Die Suche per Sprache ist nicht nur bequemer und effizienter, sondern vor allem bei j\u00fcngeren Generationen sehr beliebt. Daher ist es wichtig, dass Ihr Hotel oder Restaurant auf Voice Search vorbereitet ist und Massnahmen trifft, um die Chancen zu verbessern in den Suchergebnissen angezeigt zu werden.<\/p>

Mit unseren Tipps kommen Sie diesem Ziel einen Schritt n\u00e4her und k\u00f6nnen auch zuk\u00fcnftig neue G\u00e4ste erreichen, die auf der Suche nach einem Hotel oder Restaurant sind. Falls Sie weitere Fragen zum Thema Voice Search f\u00fcr Hotels und Restaurants haben, k\u00f6nnen Sie gerne einen Kommentar in unsere Kommentarspalte schreiben oder uns direkt kontaktieren.<\/p>

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Wir berechnen einen objektiven Messwert Ihrer Online-Reputation auf Grund Ihrer Kundenbewertungen.<\/h5>

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Im Bereich\u00a0Social Media & Customer Experience k\u00fcmmert sich Darek bei re:spondelligent um den digitalen Auftritt der Firma und unterst\u00fctzt Kunden bei Ihrem erfolgreichen Online Review Management.<\/p>

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[52,46,53],"tags":[],"class_list":["post-34258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotels-en","category-online-reputation-en","category-restaurants-en"],"yoast_head":"\nVoice Search for Hotels and Restaurants | re:spondelligent<\/title>\n<meta name=\"description\" content=\"What does voice search mean for the future of hotels and restaurants? And how to optimize for voice search? 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