{"id":35309,"date":"2021-02-28T16:58:32","date_gmt":"2021-02-28T15:58:32","guid":{"rendered":"https:\/\/respondelligent.com\/?p=35309"},"modified":"2023-12-07T13:10:52","modified_gmt":"2023-12-07T12:10:52","slug":"displaying-reviews-on-your-website","status":"publish","type":"post","link":"https:\/\/respondelligent.com\/en\/displaying-reviews-on-your-website\/","title":{"rendered":"How displaying reviews on your website will increase your conversion rate"},"content":{"rendered":"

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FREE TIPS & TRICKS<\/p>\n

[\/et_pb_text][et_pb_text content_tablet=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@” content_phone=”How displaying reviews on your website will increase your conversion rate” content_last_edited=”on|phone” _builder_version=”4.16″ _dynamic_attributes=”content,content_tablet,content_phone” text_font=”Century Gothic Regular|700|||||||” text_text_color=”#000000″ text_font_size=”58px” text_line_height=”1em” header_font_size=”40px” text_orientation=”center” custom_margin=”||25px” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”10px||10px||true” text_font_size_tablet=”45px” text_font_size_phone=”35px” text_font_size_last_edited=”on|desktop” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|desktop” header_font_size_tablet=”42px” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_text content_tablet=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@” content_phone=”<\/p>\n

February 26, 2021<\/p>\n

” content_last_edited=”on|phone” _builder_version=”4.16″ _dynamic_attributes=”content,content_tablet” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”20px” text_letter_spacing=”7px” header_font=”||||||||” text_orientation=”center” custom_margin=”||25px” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_letter_spacing_tablet=”” text_letter_spacing_phone=”4px” text_letter_spacing_last_edited=”on|phone” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@[\/et_pb_text][et_pb_text _builder_version=”4.16″ _dynamic_attributes=”content” text_font=”Century Gothic Regular|700|||||||” text_text_color=”#00B0DC” text_font_size=”15px” text_orientation=”center” custom_margin=”20px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9hdXRob3IiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiIiLCJhZnRlciI6IiIsIm5hbWVfZm9ybWF0IjoiZGlzcGxheV9uYW1lIiwibGluayI6Im9mZiIsImxpbmtfZGVzdGluYXRpb24iOiJhdXRob3JfYXJjaGl2ZSJ9fQ==@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_margin=”0px||0px||true” custom_padding=”0px||0px||true” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/respondelligent.com\/wp-content\/uploads\/2021\/02\/Review_Widget_Title_picture-1.png” alt=”Displaying_reviews_on_your_website” title_text=”Review_Widget_Title_picture” align=”center” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin_tablet=”” custom_margin_phone=”0px||40px||false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]\u00a0 [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Section” _builder_version=”4.16″ custom_padding=”25px||0||false|false” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” padding_top_bottom_link_1=”true” admin_label=”Intro” _builder_version=”4.16″ custom_margin_tablet=”” custom_margin_phone=”20px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0||0||true|false” custom_padding_tablet=”” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”0px||0px|” custom_padding_tablet=”||20px” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”” content_phone=”” content_last_edited=”on|phone” admin_label=”Text” _builder_version=”4.16″ text_font_size=”16px” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

M<\/span> ost people inform themselves online and pay close attention to reviews when choosing a company. Thus, displaying reviews on your website increases your chances to win new customers. In this article, we will discuss why it is important that you show reviews on your website and talk about the best practices.\u00a0<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”20px||||false|false” custom_padding=”13px|0px|25px|0px|false|false” custom_padding_tablet=”0px|||” custom_padding_phone=”0px||0px||true” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”Why should you show customer reviews on your website?” _builder_version=”4.16″ custom_margin=”0px||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”title” _builder_version=”4.16″ text_font_size=”16px” header_2_font=”Century Gothic Bold||||||||” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Why should you show customer reviews on your website?<\/strong><\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”1″ _builder_version=”4.21.0″ text_font_size=”16px” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Reviews are a form of social proof which is a psychological phenomenon that our own behavior is impacted by the behavior of the masses. The idea is that if many other people think or behave in a certain way, it must be correct. For example, you will be tempted to visit a restaurant with people in it or if other customers left positive reviews of it.<\/p>\n

According to research by the Spiegel Research Center<\/a>, displaying reviews can increase conversion by 270%<\/strong>. So, let social proof work for you. Read further to learn how you can show customer reviews on your website.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”20px||||false|false” custom_padding=”13px|0px|25px|0px|false|false” custom_padding_tablet=”0px|||” custom_padding_phone=”0px||0px||true” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”Embedding reviews on your website” _builder_version=”4.16″ custom_margin=”0px||20px||false|false” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”title” _builder_version=”4.16″ text_font_size=”16px” header_2_font=”Century Gothic Bold||||||||” header_2_font_size=”29px” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Embedding reviews on your website<\/strong><\/h2>\n

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If you already have reviews on the major review sites such as Google, Tripadvisor, Facebook, and others, you can display them on your website. Follow the guidelines depending on the type of platform.\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”Embedding Google reviews” _builder_version=”4.16″ custom_margin=”0px||20px||false|false” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”title” _builder_version=”4.16″ text_font_size=”16px” header_2_font=”Century Gothic Bold||||||||” header_2_font_size=”29px” header_3_font=”Century Gothic Bold||||||||” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Embedding Google reviews<\/h3>\n

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Google doesn\u2019t provide an official review widget but you can use third-party services to embed Google reviews. For example, WordPress has many Google review plugins<\/a>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”Embedding FB reviews” _builder_version=”4.16″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”title” _builder_version=”4.16″ text_font_size=”16px” header_2_font=”Century Gothic Bold||||||||” header_2_font_size=”29px” header_3_font=”Century Gothic Bold||||||||” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Embedding Facebook reviews<\/h3>\n

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    \n
  1. Login to your Facebook business page<\/li>\n
  2. Go to the Reviews tab and find a review you would like to embed<\/li>\n
  3. Click on three dots in the top-right corner and choose \u201cEmbed\u201d<\/li>\n
  4. Copy the code and paste it into your website<\/li>\n<\/ol>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”Embedding TA reviews” _builder_version=”4.16″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”title” _builder_version=”4.16″ text_font_size=”16px” header_2_font=”Century Gothic Bold||||||||” header_2_font_size=”29px” header_3_font=”Century Gothic Bold||||||||” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    Embedding Tripadvisor reviews<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font_size=”16px” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    Tripadvisor offers various free widgets for accommodations, attractions, restaurants, and destinations that are listed on TripAdvisor. Up to 50 widgets can be added to a single website. To add widgets to your website:<\/p>\n

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      \n
    1. Go to your Widget Center<\/a> and enter your business or destination name, then choose the correct entry from the list<\/li>\n
    2. Choose the widget you would like to embed and pick the design and size from the available options<\/li>\n
    3. Copy the code and paste it into the source code of your website<\/li>\n<\/ol>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”Embedding yelp reviews” _builder_version=”4.16″ custom_margin=”0px||” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”title” _builder_version=”4.16″ text_font_size=”16px” header_2_font=”Century Gothic Bold||||||||” header_2_font_size=”29px” header_3_font=”Century Gothic Bold||||||||” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      Embedding Yelp reviews<\/h3>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font_size=”16px” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

        \n
      1. Find the review on the main site (Yelp.com)<\/li>\n
      2. Hover over the review until review options appear\u00a0<\/li>\n
      3. Click\u00a0Embed review<\/li>\n
      4. Copy\u00a0the embedding code<\/li>\n
      5. Paste\u00a0the code into your website<\/li>\n<\/ol>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ min_height=”231px” custom_margin=”20px||||false|false” custom_padding=”13px|0px|0px|0px|false|false” custom_padding_tablet=”0px|||” custom_padding_phone=”0px||0px||true” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”Collect and aggregate all your reviews” _builder_version=”4.16″ custom_margin=”0px||” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Titel” _builder_version=”4.16″ text_font_size=”16px” header_2_font=”Century Gothic Bold||||||||” header_2_font_size=”29px” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

        Collect and aggregate all your reviews<\/strong><\/h2>\n

        [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.21.0″ text_font_size=”16px” custom_margin=”-21px|||||” custom_padding=”13px|||||” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

        While showcasing individual reviews has its advantages, as you can choose the ones that put your business in the best light, it is not very practical. To save time and have a better overview of what is written about you on the Internet, we recommend using a service to collect and aggregate reviews from different review sites.<\/p>\n

        With re:spondelligent, you can monitor reviews<\/a> from Google, Facebook, Tripadvisor, Yelp, and other relevant for you sites in one dashboard. It is easy to measure your online reputation with our aggregated score, re:Score<\/a>, which allows you to track and compare your performance over time.<\/p>\n

        What is more, now re:spondelligent customers can benefit from re:Score widgets. These weekly updated widgets can be embedded on your website to build trust and improve the conversion rate. Besides, you can opt in to make your widget eligible for Google rich snippet that has proved to bring more traffic to websites.<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”0px||” custom_padding=”25px|0px|25px|0px|false|false” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”Where to put a review widget on your website” _builder_version=”4.16″ custom_margin=”0px||” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Titel” _builder_version=”4.16″ text_font_size=”16px” header_2_font=”Century Gothic Bold||||||||” header_2_font_size=”29px” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

        Where to put a review widget on your website\u00a0<\/strong><\/h2>\n

        [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font_size=”16px” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

        Using widgets such as re:Score widget on your website helps you leverage online reviews to grow your business. However, it is important to choose the right place where it will have the biggest impact.<\/p>\n

        We recommend placing the review widget on your homepage<\/strong>, as it typically gets the most traffic on your website. Usually, businesses put the widget on the bottom of the page next to the contact information. But don\u2019t forget: the higher on the page the widget is placed, the better visibility it has.<\/p>\n

        It is a good idea to place the review widget near call-to-actions<\/strong>, for example, booking buttons. Customers are usually more inclined to book when they see the positive feedback from other people.<\/p>\n

        If your business has multiple locations, it is important that the widget showcases the reviews or the score of that particular location.<\/p>\n

        Last but not least, the review widget should look good on both desktop and mobile devices<\/strong>. As phone screens are smaller, the widget shouldn\u2019t occupy too much of the screen space or distract the visitors from the content of the page. re:spondelligent\u2019s re:Score widgets are available in different sizes and designs and optimized for different devices.<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Sektion” _builder_version=”4.16″ custom_margin=”0px||” custom_padding=”25px|0px|25px|0px|false|false” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”Conclusion” _builder_version=”4.16″ custom_margin=”0px||” custom_padding=”0px||0px||true” custom_padding_tablet=”20px||20px||true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font_size=”16px” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

        \u200bDisplaying reviews or implementing review widgets into your website helps visitors gain the necessary information to form an opinion about your business and make a purchase decision. At a time when guests rely on others\u2019 opinions and experiences, don\u2019t miss this opportunity to turn visitors into customers.<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ custom_padding=”25px||25px||true” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”” locked=”off” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” admin_label=”CTA re:Score EN” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”780px” use_custom_width=”on” custom_width_px=”780px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”How good is your business?” button_url=”https:\/\/respondelligent.com\/en\/rescore\/” button_text=”Check your re:Score” _builder_version=”4.16″ header_font=”|700|||||||” header_text_color=”#ffffff” body_text_color=”#ffffff” background_image=”https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/01\/reScore_CTA_Banner.png” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#fac405″ button_border_color=”#fac405″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”off” button_letter_spacing__hover=”null” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null”]<\/p>\n

        We calculate your Online Reputation Score based on your customer feedback.<\/h5>\n

        [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”0px||||false|false” custom_margin_tablet=”50px||||false|false” custom_margin_phone=”50px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”25px||25px||true|false” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”0px||0px||true” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”About the Author” image=”https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/04\/Natalia_Zaugg_Author.png” icon_placement=”left” image_icon_width=”120px” content_max_width=”780px” icon_placement_tablet=”” icon_placement_phone=”top” icon_placement_last_edited=”on|phone” _builder_version=”4.16″ header_font=”Century Gothic Bold||||||||” header_font_size=”20px” body_font_size=”16px” background_color=”rgba(0,0,0,0)” image_icon_custom_padding_tablet=”” image_icon_custom_padding_phone=”” image_icon_custom_padding_last_edited=”on|phone” module_alignment=”left” custom_margin=”|||0px|false|false” custom_margin_tablet=”|||0px|false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|desktop” body_font_size_tablet=”” body_font_size_phone=”15px” body_font_size_last_edited=”on|desktop” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” border_radii_image=”on|20px|20px|20px|20px” border_width_all_image_tablet=”” border_width_all_image_phone=”” border_width_all_image_last_edited=”on|phone” image_max_width=”120px” global_colors_info=”{}”]<\/p>\n

        Natalia is a Co-Founder of\u00a0re:spondelligent<\/strong>. She is passionate about helping businesses manage and respond to their customer reviews and loves sharing her industry and marketing knowledge to help brands succeed.<\/p>\n

        [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

        Reviews are a form of social proof. Learn how displaying reviews on your website will generate trust and increase the conversion rate.<\/p>\n","protected":false},"author":2,"featured_media":35407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

        [et_pb_section fb_built=\"1\" _builder_version=\"3.22\" custom_padding=\"0px|0px|0px|0px|false|false\" locked=\"off\"][et_pb_row admin_label=\"Row\" _builder_version=\"3.25\" custom_padding=\"5px|0px|27px|0px|false|false\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.6.3\" text_font=\"|800|||||||\" text_text_color=\"#b3b3b3\" text_font_size=\"15px\" text_letter_spacing=\"2px\" text_font_size_tablet=\"\" text_font_size_phone=\"\" text_font_size_last_edited=\"on|tablet\"]<\/p>

        GRATIS TIPPS & TRICKS<\/p>

        [\/et_pb_text][et_pb_text content_tablet=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@\" content_phone=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@\" content_last_edited=\"on|desktop\" _builder_version=\"4.6.3\" _dynamic_attributes=\"content,content_tablet,content_phone\" text_font=\"Century Gothic Regular|700|||||||\" text_text_color=\"#000000\" text_font_size=\"58px\" text_line_height=\"1em\" header_font_size=\"40px\" text_orientation=\"center\" custom_margin=\"||25px\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"10px||10px||true\" text_font_size_tablet=\"45px\" text_font_size_phone=\"35px\" text_font_size_last_edited=\"on|desktop\" text_line_height_tablet=\"\" text_line_height_phone=\"\" text_line_height_last_edited=\"on|desktop\" header_font_size_tablet=\"42px\" header_font_size_phone=\"30px\" header_font_size_last_edited=\"on|phone\"]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_text content_tablet=\" 5. November 2017 \" content_phone=\" 5. November 2017 \" content_last_edited=\"on|phone\" _builder_version=\"4.6.3\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"20px\" text_letter_spacing=\"7px\" header_font=\"||||||||\" text_orientation=\"center\" custom_margin=\"||25px\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||0px||true\" text_font_size_tablet=\"20px\" text_font_size_phone=\"16px\" text_font_size_last_edited=\"on|phone\" text_letter_spacing_tablet=\"\" text_letter_spacing_phone=\"4px\" text_letter_spacing_last_edited=\"on|phone\"]<\/p>

        12. November 2020<\/p>

        [\/et_pb_text][et_pb_text _builder_version=\"4.6.3\" _dynamic_attributes=\"content\" text_font=\"Century Gothic Regular|700|||||||\" text_text_color=\"#00B0DC\" text_font_size=\"15px\" text_orientation=\"center\" custom_margin=\"20px||||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" text_font_size_tablet=\"\" text_font_size_phone=\"\" text_font_size_last_edited=\"on|tablet\"]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9hdXRob3IiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiIiLCJhZnRlciI6IiIsIm5hbWVfZm9ybWF0IjoiZGlzcGxheV9uYW1lIiwibGluayI6Im9mZiIsImxpbmtfZGVzdGluYXRpb24iOiJhdXRob3JfYXJjaGl2ZSJ9fQ==@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"3.22\" custom_margin=\"0px||0px||true\" custom_padding=\"0px||0px||true\" locked=\"off\"][et_pb_row _builder_version=\"3.25\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/11\/Vocie_Search_Titelbild.png\" alt=\"Vocie_Search_Titelbild\" title_text=\"Vocie_Search_Titelbild\" align=\"center\" force_fullwidth=\"on\" align_tablet=\"center\" align_phone=\"\" align_last_edited=\"on|desktop\" _builder_version=\"4.6.3\" custom_margin_tablet=\"\" custom_margin_phone=\"0px||40px||false\" custom_margin_last_edited=\"on|phone\" hover_enabled=\"0\" sticky_enabled=\"0\"]\u00a0 [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" _builder_version=\"3.22\" custom_padding=\"25px||0||false|false\" custom_padding_tablet=\"0px||0px||true\" custom_padding_phone=\"\" locked=\"off\"][et_pb_row custom_padding_last_edited=\"on|phone\" padding_top_bottom_link_1=\"true\" _builder_version=\"4.4.4\" custom_margin_tablet=\"\" custom_margin_phone=\"20px||||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0||0||true|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"0px||0px|\" custom_padding_tablet=\"||20px\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\" custom_padding__hover=\"|||\"][et_pb_text content_tablet=\"\" content_phone=\"\" content_last_edited=\"on|phone\" admin_label=\"Text\" _builder_version=\"4.6.3\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" text_font_size_tablet=\"\" text_font_size_phone=\"16px\" text_font_size_last_edited=\"on|desktop\"]<\/p>

        H<\/span> ey Siri, wie bereite ich meinen Betrieb auf Voice Search vor? Diese und weitere Fragen werden in diesem Artikel kurz und verst\u00e4ndlich erkl\u00e4rt. Nebst den Grundlagen zu Voice Search finden Sie praktische Tipps und Tricks f\u00fcr Ihr Hotel und Restaurant.<\/strong><\/p>

        Mit dem Aufschwung des Smartphones hat sich die Art und Weise wie wir nach Informationen im Internet suchen drastisch ge\u00e4ndert.<\/p>

        Heutzutage tr\u00e4gt man alle Informationen bei sich und wenn auf die Schnelle ein neues Hotel oder Restaurant gefunden werden muss, dann geht dies ganz einfach \u00fcber das Smartphone.
        Allerdings passiert diese Suche heute nicht nur durch das Tippen von Buchstabe um Buchstabe, sondern immer h\u00e4ufiger \u00fcber Voice Search, das heisst der Suche per Sprache.<\/p>

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.4.9\" custom_margin=\"20px||||false|false\" custom_padding=\"13px|0px|25px|0px|false|false\" custom_padding_tablet=\"0px|||\" custom_padding_phone=\"0px||0px||true\"][et_pb_row custom_padding_last_edited=\"on|desktop\" admin_label=\"Was ist Voice Search?\" _builder_version=\"4.6.3\" custom_margin=\"0px||\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||0px||true\" custom_padding_tablet=\"20px||20px||true\" custom_padding_phone=\"0px||||false|false\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"title\" _builder_version=\"4.6.3\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" header_2_font=\"Century Gothic Bold||||||||\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\"]<\/p>

        Was ist Voice Search?<\/strong><\/h2>

        [\/et_pb_text][et_pb_text admin_label=\"1\" _builder_version=\"4.6.3\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\"]<\/p>

        Unter dem Begriff Voice Search verstehen wir das Suchen auf smarten Ger\u00e4ten per Sprache.<\/strong> Dabei kann per Spracheingabe nach bestimmten Dingen gesucht werden, ohne Zugriff auf eine Tastatur oder einen Bildschirm zu ben\u00f6tigen. Dies f\u00fchrt dazu, dass Voice Search-Nutzer fast in ein nat\u00fcrliches Gespr\u00e4ch mit ihren digitalen Ger\u00e4ten treten und ihren digitalen Assistenten gezielte Fragen stellen.<\/p>

        Heute bieten die grossen Technologieunternehmen wie Google, Apple, Amazon und Co. verschiedenste digitale Assistenten an, die in ihre Produkte integriert sind. So k\u00f6nnen iPhone-Nutzer Siri fragen, welche Wellness-Hotel es in der N\u00e4he oder wo es eine gute neapolitanische Pizza gibt.<\/p>

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" custom_padding_last_edited=\"on|desktop\" admin_label=\"Was ist Voice Search?\" _builder_version=\"4.6.3\" custom_margin=\"20px||20px||true|false\" custom_margin_tablet=\"0px||0px||true|false\" custom_margin_phone=\"0px||0px||false|false\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"0px||0px||true\" custom_padding_tablet=\"20px||20px||true\" custom_padding_phone=\"0px||||false|false\"][et_pb_column type=\"1_2\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/11\/Siri_DE_GIF.gif\" alt=\"Voice_Search_Siri\" title_text=\"Voice_Search_Siri\" _builder_version=\"4.6.3\" _module_preset=\"default\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/11\/Google_DE_GIF.gif\" alt=\"Voice_Search_Google_Assistant\" title_text=\"Voice_Search_Google_Assistant\" _builder_version=\"4.6.3\" _module_preset=\"default\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\"on|desktop\" admin_label=\"Was ist Voice Search?\" _builder_version=\"4.6.3\" custom_margin=\"0px||\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||0px||true\" custom_padding_tablet=\"20px||20px||true\" custom_padding_phone=\"0px||||false|false\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"monitoring\" _builder_version=\"4.6.3\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\"]<\/p>

        \u00a0Diese digitalen Assistenten sind ganz darauf ausgerichtet das Leben ihrer Nutzer bequemer zumachen und bieten noch weitere Vorteile, wie zum Beispiel die Bedienung der Heimelektronik. Amazon-Nutzer k\u00f6nnen \u00fcber deren Smart Speaker Echo und die digitale Assistentin Alexa Bestellungen direkt auf Amazon t\u00e4tigen und so gew\u00fcnschte Produkte einkaufen.
        Und falls ein Betrieb, wie Hotel oder Restaurant, \u00fcber kein Online-Buchungssystem verf\u00fcgt, kann der Google Assistent durch die Google Duplex-Technologie beispielsweise selbstst\u00e4ndig per Telefonanruf einen Tisch in einem Restaurant reservieren.<\/strong><\/p>

        Diese neuartige Art zu suchen dient allerdings nicht nur der Bequemlichkeit, sondern ist auch enorm effizient. Wie ein Experiment der Stanford Universit\u00e4t<\/a> gezeigt hat, ist die Geschwindigkeit in der ein Smartphone Text erkennt, dreimal h\u00f6her, wenn dies per Spracheingabe funktioniert im Vergleich zur herk\u00f6mmlichen Eingabe per Tastatur.<\/p>

        [\/et_pb_text][et_pb_image src=\"https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/11\/Digital_Assistants_Devices.png\" alt=\"Digital_Assistants_Devices\" title_text=\"Digital_Assistants_Devices\" _builder_version=\"4.6.3\" _module_preset=\"default\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.4.9\" custom_margin=\"20px||||false|false\" custom_padding=\"13px|0px|25px|0px|false|false\" custom_padding_tablet=\"0px|||\" custom_padding_phone=\"0px||0px||true\"][et_pb_row custom_padding_last_edited=\"on|desktop\" admin_label=\"Welches sind die wichtigsten Voice-Search-Anbieter?\" _builder_version=\"4.6.3\" custom_margin=\"0px||\" custom_padding=\"0px||0px||true\" custom_padding_tablet=\"20px||20px||true\" custom_padding_phone=\"\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"title\" _builder_version=\"4.6.3\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" header_2_font=\"Century Gothic Bold||||||||\" header_2_font_size=\"29px\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\"]<\/p>

        Welches sind die wichtigsten Voice-Search-Anbieter?<\/strong><\/h2>

        [\/et_pb_text][et_pb_text _builder_version=\"4.6.3\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" text_font_size_tablet=\"\" text_font_size_phone=\"\" text_font_size_last_edited=\"on|phone\"]<\/p>

        Weltweit gibt es eine grosse Anzahl an Anbietern von digitalen Assistenten, die Voice Search (Sprachsuche) \u00fcber ihre Produkte erm\u00f6glichen. Zum Teil k\u00f6nnen die digitalen Assistenten auch unabh\u00e4ngig von der jeweiligen Platform verwendet werden. So k\u00f6nnen Sie zum Beispiel den Google Assistant problemlos auf Ihrem iPhone verwenden.<\/p>

        Als \u00dcbersicht haben wir Ihnen im Folgenden eine Tabelle zusammengestellt, die Ihnen zeigt, welches die wichtigsten Anbieter sind, auf welchen Ger\u00e4ten die digitalen Assistenten verwendet werden k\u00f6nnen und woher die Daten bei der Voice Search nach Hotels und Restaurants stammen.<\/p>

        [\/et_pb_text][et_pb_image src=\"https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/11\/Overview_Voice_Search_Providers.png\" alt=\"Overview_Voice_Search_Providers\" title_text=\"Overview_Voice_Search_Providers\" _builder_version=\"4.6.3\" _module_preset=\"default\"][\/et_pb_image][et_pb_text _builder_version=\"4.6.3\" text_font_size_tablet=\"\" text_font_size_phone=\"\" text_font_size_last_edited=\"on|desktop\" locked=\"off\"]<\/p>

        Quellen: Business Insider | Voicebot | Yandex<\/p>

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.4.9\" min_height=\"231px\" custom_margin=\"20px||||false|false\" custom_padding=\"13px|0px|0px|0px|false|false\" custom_padding_tablet=\"0px|||\" custom_padding_phone=\"0px||0px||true\"][et_pb_row custom_padding_last_edited=\"on|desktop\" admin_label=\"Die Zukunft von Voice Search\" _builder_version=\"4.6.3\" custom_margin=\"0px||\" custom_padding=\"0px||0px||true\" custom_padding_tablet=\"20px||20px||true\" custom_padding_phone=\"\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Titel\" _builder_version=\"4.6.3\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" header_2_font=\"Century Gothic Bold||||||||\" header_2_font_size=\"29px\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\"]<\/p>

        Die Zukunft von Voice Search<\/strong><\/h2>

        [\/et_pb_text][et_pb_text admin_label=\"homepage\" _builder_version=\"4.6.3\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" custom_margin=\"-21px|||||\" custom_padding=\"13px|||||\" text_font_size_tablet=\"\" text_font_size_phone=\"\" text_font_size_last_edited=\"on|phone\"]<\/p>

        Gem\u00e4ss einer Studie haben in der Schweiz 51% der Bev\u00f6lkerung 2019 angegeben, dass sie von Sprachfunktionen Gebrauch machen, was im Vergleich zum Vorjahr einem Anstieg von 14% entspricht. Auch in Deutschland scheint Voice Search im Trend zu liegen, denn dort haben sich die Anzahl von Nutzern von Sprachassistenten innerhalb eines Jahres verdoppelt und betr\u00e4gt jetzt 30%.<\/p>

        Die Zahlen lassen vermuten, dass die Anzahl von Nutzern auch in Zukunft weiter steigen wird. Nicht nur Smartphones tragen zu diesem Anstieg bei sondern auch immer mehr Smart Speakers und Nutzer, die auf die Bequemlichkeit und Effizienz dieser digitalen Assistenten setzen\u200b.<\/p>

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" _builder_version=\"3.22\" custom_margin=\"0px||\" custom_padding=\"25px|0px|25px|0px|false|false\" custom_padding_tablet=\"0px||0px||true\" custom_padding_phone=\"\"][et_pb_row custom_padding_last_edited=\"on|desktop\" admin_label=\"Bedeutung f\u00fcr Hotels und Restaurants\" _builder_version=\"4.6.3\" custom_margin=\"0px||\" custom_padding=\"0px||0px||true\" custom_padding_tablet=\"20px||20px||true\" custom_padding_phone=\"\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Titel\" _builder_version=\"4.6.3\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" header_2_font=\"Century Gothic Bold||||||||\" header_2_font_size=\"29px\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"25px\" header_2_font_size_last_edited=\"on|phone\"]<\/p>

        Was bedeutet das Aufkommen von Voice Search f\u00fcr Hotels und Restaurants?<\/strong><\/h2>

        [\/et_pb_text][et_pb_text _builder_version=\"4.6.3\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" text_font_size_tablet=\"\" text_font_size_phone=\"\" text_font_size_last_edited=\"on|phone\"]<\/p>

        Voice Search ist und wird extrem wichtig f\u00fcr Ihre Hotels und Restaurants, denn sie geh\u00f6ren zu den Betrieben, die am h\u00e4ufigsten online aufgerufen werden. Laut einer Studie<\/a> geh\u00f6ren Hotels und Restaurants zu den Top 5 Betrieben, die per Voice Search von potentiellen G\u00e4sten gesucht werden<\/strong>.<\/p>

        Bez\u00fcglich Voice Search gibt es einige Massnahmen, um Hotels und Restaurants f\u00fcr die Suche mit digitalen Sprachassistenten bestm\u00f6glich auffindbar zu machen. Wie wir suchen hat sich durch Voice Search ge\u00e4ndert, denn die Fragen, die wir stellen haben eher einen Gespr\u00e4chscharakter.<\/p>

        So achten wir bei der Tasteneingabe, dass wir mit m\u00f6glichst wenigen W\u00f6rtern die gew\u00fcnschten Ergebnisse sehen.<\/strong> Bei der klassischen Suche per Eintippen von einigen Keywords \u00fcber Google erhalten wir seitenweise Resultate, durch die wir uns klicken k\u00f6nnen.<\/p>

        Durch die Effizienz und Geschwindigkeit von Voice Search \u00e4ndert sich auch die Suchweise, denn wie in einem Gespr\u00e4ch stellen wir Fragen, wie \u00abWo finde ich eine neapolitanische Pizza in Z\u00fcrich?\u00bb<\/strong> oder \u00abWelche Hotels in Z\u00fcrich haben einen Swimmingpool?\u00bb. Diese spezifischen Fragestellungen haben als Konsequenz, dass nur eine begrenzte Anzahl von Ergebnissen angezeigt wird<\/strong> und nur durch aktives Weiterklicken mehr Ergebnisse sichtbar werden.<\/p>

        Was bedeutet dies nun f\u00fcr Ihr Hotel oder Restaurant? Das Ziel Ihres Restaurants oder Hotels ist es, es m\u00f6glichst h\u00e4ufig in die Liste der Ergebnisse zu schaffen. Dies bedeutet, dass Sie Ihre SEO-Strategie so anpassen sollten, dass m\u00f6gliche Fragen von potentiellen G\u00e4sten, die Ihren Betrieb betreffen, abgedeckt werden.<\/p>

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Sektion\" _builder_version=\"4.6.3\" custom_margin=\"0px||\" custom_padding=\"25px|0px|25px|0px|false|false\" custom_padding_tablet=\"0px||0px||true\" custom_padding_phone=\"\"][et_pb_row custom_padding_last_edited=\"on|desktop\" admin_label=\"Tipps und Tricks\" _builder_version=\"4.6.3\" custom_margin=\"0px||\" custom_padding=\"0px||0px||true\" custom_padding_tablet=\"20px||20px||true\" custom_padding_phone=\"\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Titel\" _builder_version=\"4.6.3\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"29px\" header_2_font=\"Century Gothic Bold||||||||\" header_2_font_size=\"29px\" text_font_size_tablet=\"\" text_font_size_phone=\"\" text_font_size_last_edited=\"on|desktop\"]<\/p>

        Tipps und Tricks zur Optimierung auf Voice Search Anfragen<\/h2>

        [\/et_pb_text][et_pb_text admin_label=\"Keywords\" _builder_version=\"4.6.3\" _module_preset=\"default\" text_font_size=\"16px\"]<\/p>

        1. Verwenden Sie Keywords der Alltagssprache<\/span><\/b><\/h3>

        Voice Search basiert h\u00e4ufig auf Alltagssprache, d.h. die Art und Weise wie G\u00e4ste suchen \u00e4hnelt der Art und Weise wie sie sprechen. Um die besten Ergebnisse bez\u00fcglich Ihrer SEO-Strategie zu erreichen, lohnt es sich auch auf Keywords zu fokussieren, die in der Alltagssprache verwendet werden.<\/p>

        Tipp:<\/strong> Online-Bewertungen dienen als gute Datenquelle, welche Themen Ihre G\u00e4ste besch\u00e4ftigen und welche Sprache sie daf\u00fcr verwenden.<\/p>

        [\/et_pb_text][et_pb_text admin_label=\"FAQs\" _builder_version=\"4.6.3\" _module_preset=\"default\" text_font_size=\"16px\"]<\/p>

        2. Erstellen Sie eine Seite mit detaillierten Antworten auf die h\u00e4ufigsten Fragen (FAQs)<\/strong><\/h3>
        Bei einer Voice Search stellen die Nutzer oftmals eine Frage auf diese eine Antwort suchen. Um Ihre Webseite f\u00fcr solche Suchanfragen zu optimieren, lohnt es sich eine FAQ-Seite einzurichten, auf der die wichtigsten Fragen beantwortet werden. Die Antworten sollten nicht zu lange sein, sondern die Fragen direkt und pr\u00e4zise beantworten.\u00a0<\/span><\/div>

        [\/et_pb_text][et_pb_text admin_label=\"Mobile Ger\u00e4te\" _builder_version=\"4.6.3\" _module_preset=\"default\" text_font_size=\"16px\"]<\/p>

        3. Optimieren Sie Ihre Webseite f\u00fcr mobile Ger\u00e4te<\/strong><\/h3>
        Eine Analyse des Suchverhaltens zeigt, dass die mobilen Ger\u00e4te bei der Suche im Internet immer wichtiger werden und wir uns in einem \u00abmobile first\u00bb-Zeitalter befinden. Voice Search wird durch diesen Trend beg\u00fcnstigt, was bedeutet, dass Sie Ihre Restaurant- oder Hotel-Webseite f\u00fcr mobile Ger\u00e4te optimieren m\u00fcssen und so auch Ihre Performance bei der Sprachsuche verbessern.<\/span><\/div>

        [\/et_pb_text][et_pb_text admin_label=\"Google My Business\" _builder_version=\"4.6.3\" _module_preset=\"default\" text_font_size=\"16px\"]<\/p>

        4. Optimieren Sie die Google My Business-Seite Ihres Hotels oder Restaurants<\/strong><\/h3>
        Google ist einer der wichtigsten Anbieter von Voice Search und mit ihrer grossen Datenbank auch die Datenquelle anderer digitaler Assistenten. Daher ist es wichtig auch die traditionellen SEO-Strategien zu verfolgen.<\/span><\/div>
        \u00a0<\/div>
        Verwalten Sie die Google My Business-Seite Ihres Betriebes und halten Sie sie auf dem aktuellsten Stand. Ausserdem ist es wichtig, dass Sie Ihre Reviews beantworten, um Google zu zeigen was Ihr Hotel oder Restaurant anbietet und speziell auszeichnet. In unserem Google My Business-Guide<\/a> finden Sie weitere Informationen zur Optimierung der Google My Business-Seite Ihres Hotels und Restaurants.<\/span><\/div>

        [\/et_pb_text][et_pb_text admin_label=\"Google Duplex\" _builder_version=\"4.6.3\" _module_preset=\"default\" text_font_size=\"16px\"]<\/p>

        5. Google Duplex<\/strong><\/h3>

        Falls Ihr Restaurant oder Hotel \u00fcber kein Online-Buchungssystem verf\u00fcgt, haben Sie dennoch die M\u00f6glichkeit Reservierungs- oder Buchungsanfragen \u00fcber den Google Assistent zu erhalten. Daf\u00fcr m\u00fcssen Sie in Ihrem Google My Business-Profil die Option \u00abGoogle Assistent-Anrufe annehmen\u00bb ausw\u00e4hlen, dies erlaubt der Google Duplex-Technologie Anrufe f\u00fcr deren Nutzer zu t\u00e4tigen. [\/et_pb_text][et_pb_image src=\"https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/11\/gmb-duplex.png\" alt=\"Google My Business Duplex\" title_text=\"Google My Business Duplex\" _builder_version=\"4.6.3\" _module_preset=\"default\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Sektion\" _builder_version=\"4.6.3\" custom_margin=\"0px||\" custom_padding=\"25px|0px|25px|0px|false|false\" custom_padding_tablet=\"0px||0px||true\" custom_padding_phone=\"\"][et_pb_row custom_padding_last_edited=\"on|desktop\" admin_label=\"Abschluss\" _builder_version=\"4.6.3\" custom_margin=\"0px||\" custom_padding=\"0px||0px||true\" custom_padding_tablet=\"20px||20px||true\" custom_padding_phone=\"\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.6.3\" text_font=\"Century Gothic Regular||||||||\" text_font_size=\"16px\" text_font_size_tablet=\"\" text_font_size_phone=\"\" text_font_size_last_edited=\"on|phone\"]<\/p>

        Voice Search ist ein zukunftsweisender Trend und spielt eine zentrale Rolle, wie Sie mit Ger\u00e4ten interagieren. Die Suche per Sprache ist nicht nur bequemer und effizienter, sondern vor allem bei j\u00fcngeren Generationen sehr beliebt. Daher ist es wichtig, dass Ihr Hotel oder Restaurant auf Voice Search vorbereitet ist und Massnahmen trifft, um die Chancen zu verbessern in den Suchergebnissen angezeigt zu werden.<\/p>

        Mit unseren Tipps kommen Sie diesem Ziel einen Schritt n\u00e4her und k\u00f6nnen auch zuk\u00fcnftig neue G\u00e4ste erreichen, die auf der Suche nach einem Hotel oder Restaurant sind. Falls Sie weitere Fragen zum Thema Voice Search f\u00fcr Hotels und Restaurants haben, k\u00f6nnen Sie gerne einen Kommentar in unsere Kommentarspalte schreiben oder uns direkt kontaktieren.<\/p>

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|desktop\" _builder_version=\"3.22\" custom_padding=\"25px||25px||true\" custom_padding_tablet=\"0px||0px||true\" custom_padding_phone=\"\" locked=\"off\"][et_pb_row padding_mobile=\"off\" column_padding_mobile=\"on\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" max_width=\"780px\" use_custom_width=\"on\" custom_width_px=\"780px\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_cta title=\"Wie gut ist Ihr Betrieb?\" button_url=\"https:\/\/respondelligent.com\/rescore\/\" button_text=\"Finden Sie Ihren reScore heraus\" _builder_version=\"3.19.3\" header_font=\"|700|||||||\" header_text_color=\"#ffffff\" body_text_color=\"#ffffff\" background_image=\"https:\/\/respondelligent.com\/wp-content\/uploads\/2018\/01\/reScore_CTA_Banner.png\" custom_button=\"on\" button_text_color=\"#ffffff\" button_bg_color=\"#fac405\" button_border_color=\"#fac405\" button_text_size__hover_enabled=\"off\" button_text_size__hover=\"null\" button_one_text_size__hover_enabled=\"off\" button_one_text_size__hover=\"null\" button_two_text_size__hover_enabled=\"off\" button_two_text_size__hover=\"null\" button_text_color__hover_enabled=\"off\" button_text_color__hover=\"null\" button_one_text_color__hover_enabled=\"off\" button_one_text_color__hover=\"null\" button_two_text_color__hover_enabled=\"off\" button_two_text_color__hover=\"null\" button_border_width__hover_enabled=\"off\" button_border_width__hover=\"null\" button_one_border_width__hover_enabled=\"off\" button_one_border_width__hover=\"null\" button_two_border_width__hover_enabled=\"off\" button_two_border_width__hover=\"null\" button_border_color__hover_enabled=\"off\" button_border_color__hover=\"null\" button_one_border_color__hover_enabled=\"off\" button_one_border_color__hover=\"null\" button_two_border_color__hover_enabled=\"off\" button_two_border_color__hover=\"null\" button_border_radius__hover_enabled=\"off\" button_border_radius__hover=\"null\" button_one_border_radius__hover_enabled=\"off\" button_one_border_radius__hover=\"null\" button_two_border_radius__hover_enabled=\"off\" button_two_border_radius__hover=\"null\" button_letter_spacing__hover_enabled=\"off\" button_letter_spacing__hover=\"null\" button_one_letter_spacing__hover_enabled=\"off\" button_one_letter_spacing__hover=\"null\" button_two_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover=\"null\" button_bg_color__hover_enabled=\"off\" button_bg_color__hover=\"null\" button_one_bg_color__hover_enabled=\"off\" button_one_bg_color__hover=\"null\" button_two_bg_color__hover_enabled=\"off\" button_two_bg_color__hover=\"null\"]<\/p>

        Wir berechnen einen objektiven Messwert Ihrer Online-Reputation auf Grund Ihrer Kundenbewertungen.<\/h5>

        [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.4.3\" custom_margin=\"0px||||false|false\" custom_margin_tablet=\"50px||||false|false\" custom_margin_phone=\"50px||||false|false\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"25px||25px||true|false\" custom_padding_tablet=\"0px||0px||true\" custom_padding_phone=\"0px||0px||true\" locked=\"off\"][et_pb_row _builder_version=\"4.4.3\"][et_pb_column type=\"4_4\" _builder_version=\"4.4.3\"][et_pb_blurb title=\"\u00dcber den Autor\" image=\"https:\/\/respondelligent.com\/wp-content\/uploads\/2020\/11\/Darek.jpg\" alt=\"Darek\" icon_placement=\"left\" image_max_width=\"120px\" content_max_width=\"780px\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" _builder_version=\"4.6.3\" header_font=\"Century Gothic Bold||||||||\" header_font_size=\"20px\" body_font_size=\"16px\" background_color=\"rgba(0,0,0,0)\" module_alignment=\"left\" custom_margin=\"|||0px|false|false\" custom_margin_tablet=\"|||0px|false|false\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|desktop\" header_text_align_tablet=\"\" header_text_align_phone=\"center\" header_text_align_last_edited=\"on|desktop\" body_font_size_tablet=\"\" body_font_size_phone=\"15px\" body_font_size_last_edited=\"on|desktop\" text_orientation_tablet=\"\" text_orientation_phone=\"center\" text_orientation_last_edited=\"on|phone\" border_radii_image=\"on|20px|20px|20px|20px\"]<\/p>

        Im Bereich\u00a0Social Media & Customer Experience k\u00fcmmert sich Darek bei re:spondelligent um den digitalen Auftritt der Firma und unterst\u00fctzt Kunden bei Ihrem erfolgreichen Online Review Management.<\/p>

        [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[52,46,53,44],"tags":[],"class_list":["post-35309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotels-en","category-online-reputation-en","category-restaurants-en","category-review-management"],"yoast_head":"\nHow displaying reviews on your website will increase your conversion rate<\/title>\n<meta name=\"description\" content=\"Reviews are a form of social proof. 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