New marketing opportunities with Google Hotel Ads: Free hotel booking links for partners. Learn all about Google Hotel Ads in this article.
Google Hotel Ads: Everything a hotelier needs to know
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Hotels
How displaying reviews on your website will increase your conversion rate
Reviews are a form of social proof. Learn how displaying reviews on your website will generate trust and increase the conversion rate.
Voice Search for Hotels and Restaurants
What does voice search mean for the future of hotels and restaurants? And how to optimize for voice search? Find out in this article.
Hotel Reputation Management: Best Practices
Hotel reputation management is one of the most powerful drivers of revenue and growth. Read about what factors influence it and some best-practice examples.
Hotel Experience on Google: What’s new?
Google is continuously developing and rolling out new travel functions. Here we give an overview of the latest features for hotel experience.
Without Positioning, No Content; Without Content, No Relevance
Your restaurant and hotel needs a sharp positioning so that you can define your offer, but above all your communication strategy online.
Strengthen Your Online Presence on TripAdvisor
Learn how to claim your business listing on TripAdvisor. Follow 6 easy steps to optimize your listing and strengthen your online presence on TripAdvisor.
Response to customer reviews: a powerful marketing tool!
Learn how important a simple response for your online reputation is and how you can use it as a powerful and free marketing tool.