Online Hotel Reputation Management
Online hotel reputation management is about how your business is perceived throughout the web. It is essential for hospitality industry since interaction with your current and potential customers happens often online.
In fact, 4 out of 5 stages of travel, identified by Google, require your online presence: Dreaming, Planning, Booking, and Sharing.
During the Experiencing stage, your customers compare your property with the impression they got online. It is extremely important to ensure that they are willing to share their positive experience on review sites and social networks with other travelers.
The facts and statistics in our infographic show the influence of online reviews, SEO, and social networks on hotel reputation through each stage of the travel customer journey.