“Add Business Description” Feature on Google My Business

Google has recently opened a possibility to add a description to your Google Business Profile. Read in this article where it can be found and why it is helpful.

How Does the New Description Feature Look Like?

In your Google Business Profile under “Info”, you can find a new field, “Add business description”, where you can write what you think your customers should know. For a restaurant, it would be good to write about your history and the owners, your offer and menu specials. Highlight your advantages, for example, a parking possibility or an outdoor terrace. Mention other restaurants you have in town if it is a chain.

Why Is the New Description Feature Helpful?

Unless you run a hotel (this feature is not supported for this industry at the moment), it’s highly advisable to add your business description to your Google Business Profile. Google gives you additional space to tell your customers about your business – use it! The more relevant information you share, the better. Even though it doesn’t directly influence your search ranking, it may help your potential customers to decide for your business.

Update of the Menu Feature on Google Business Profile

Like the new Description Feature, the Menu/Services Feature is available under “Info” and allows listing your menu or services that will show up on your local profile on mobile and in the Google Maps app.

There is a clear advantage of filling out this field in your Google Business Profile. With just one click users who are searching for your business can find all the information they need. Especially, on a mobile device, it’s an important touchpoint to win new guests. There is a good chance that having Menu/Services overview in your Google BusinessProfile will have a positive impact on your conversion rate.

In case your listing is displaying an incorrect menu provided by a third party, Google suggests reaching out to the provider in question directly, or contact support.

Have you already added your business description and services overview to your Google BusinessProfile? Share your experience in the comments below.