Looking for help?
Table of Contents
< All Topics

Content Analysis

Choose Content Analysis under Analysis on the left-side menu. This is the heart of the app and is the most advanced industry-specific content analysis of online reviews. NLP-powered machine learning algorithms analyze your customers’ sentiments and provide intelligent insights.

1. Trend

Our state-of-the-art algorithms analyze the content of online reviews in over 40 categories across all platforms. The analysis is industry-specific meaning that categories are different depending on the industry.

In the Trend widget, you can see the development of average ratings per category in the chosen time period. Hover over the graph to see more detailed information. By default, the view of All categories is shown. Click on each category, for example, “Food”, to see how you were performing in the different aspects, such as “Quality / Taste” or “Presentation”.

By clicking on the different aspects below the chart, you can “untick” them, thus, choose to see the performance of only specific topics that interest you.

App_Analysis_Trend

Below the widget, you can see at one glance where your strongest and weakest points are: the worst and the best categories in the given period.

2. Distribution

We also show a more detailed view where you can see not only the rating and the number of reviews per category but also the distribution of sentiments across reviews.

App_Analysis_Distribution

Click on the number of mentions to see the actual reviews with highlighted sentiments. You can filter by the category you are interested in and see all the reviews where it was mentioned.

App_Analysis_Sentiments